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Page 1: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental
Page 2: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

• Introduction & History• IKEA’s Layout• Company Analysis

– SWOT• Industry Analysis• IKEA’s Competitors• Cultural Perspectives on IKEA

– France, China, US• Environmental Awareness• Recommendations

Page 3: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

• Swedish private company, 1943• Parent company

– INGKA Holding B.V.

• Company culture– Togetherness, Cost-consciousness, – Respect, Simplicity

• Products– more than 10,000 in its range

• Social responsibilities: – FSC, WWF, UNICEF

Ingvar Kamprad

Page 4: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

• 1943 IKEA was founded by Ingvar Kamprad• 1951 The first catalog was published• 1958 The first IKEA store opens in Sweden• 1963 IKEA arrived in Europe• 1985 IKEA arrived in USA• 1990 The first environmental policy• 1997 IKEA website & Children’s IKEA• 1998 IKEA arrived in China• 2001 IKEA rail

Page 5: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

IIKKEEAA’s Layout

• Entrance upon the store

• Unique Design

• Display set up

• Upper level “showroom”

• Lower level “Marketplace and Warehouse” MOVIE TIME!!

Page 6: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

• Scandinavian furniture

• Compact, stylish furniture

• The IKEA vision

• Unique business concept

Page 7: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Strengths• Strong brand

recognition• Various operations• Established• Vertical integration• Product differentiation

Page 8: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Weaknesses

• Recalls on IKEA products

• Dependency on Europe

Page 9: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Opportunities

• Online retail shopping

• Expansion

• Electrical market

• Swedish food market

Page 10: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Threats

• Competition

• Increases in steel prices

Page 11: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Industry Analysis: “Home Furnishing”

• Small urban dwellings

• Future trends:

- Internet vs. Stores

• Global issues:

- Furniture Stores take too much space

- Products’ Names

Page 12: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental
Page 13: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

IIKKEEAA’s Competitors’s Competitors

• U.S. Competitor: Euromarket Design, Crate and Barrel

• France Competitor: Conforama

• China Competitor: Qingdao BOFA Furniture Company Limited

Page 14: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

France

China

The United States

Page 15: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

IKEA in France

Begin With IKEA Commercial

• IKEA: a fashion brand

• A unique experience

• Convenient services

Page 16: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

IKEA in China

•4 stores

Consumers

•Price

•Services

•Materials

Competitors

•B&Q

•HomeDepot

•Illinois

Page 17: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

IIKKEEA A in United States

• 34 current IKEA locations

• Adding additional 3 locations soon

• Original IKEA in Philadelphia in 1985

• On Fortune 100 Best Companies to Work For

VIDEO TIME!!

Page 18: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

Environmental Awareness

• Charging for plastic bags

• IKEA Soft Toy Campaign

• IKEA and WWF

Analysis of IKEA

Page 19: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental
Page 20: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

• Introduce digital scanners

• Global expansion– Central and South America– North Africa– South Asia

• Internet shopping

Page 21: Introduction & History IKEA’s Layout Company Analysis –SWOT Industry Analysis IKEA’s Competitors Cultural Perspectives on IKEA –France, China, US Environmental

QUIZ Time!

Analysis of IKEA