1

Introduction

These Guidelines provide a framework for consistent application of Kerio’s

commercial identity as reflected in its various trademarks. As Kerio’s

services and products expand, it is important that Kerio’s brand elements,

including all the elements that make up the company’s visual identity,

remain consistent. We appreciate your commitment to these standards

and look forward to working with you. If you have any questions, please

don’t hesitate to contact us at http://www.kerio.com/contact.

2

About the Kerio Logo

Kerio Symbol Kerio Logotype

3

Kerio Symbol Usage

Kerio Symbol

The Kerio symbol can be used

on it’s own as a accent (seen

here on a typical Kerio.com

webpage). Do not use the

Kerio Logotype on it’s own.

4

Kerio Color Palette

KerioCyan

PANTONE 299

#00A1E1

C = 84% M = 15% Y = 0% K = 0%

KerioRed

PANTONE 179

#E73A27

C = 0% M = 83% Y = 90% K = 0%

KerioOrange

PANTONE 716

#F77C0F

C = 0% M = 53% Y = 91% K = 0%

KerioLime

PANTONE 376

#82B800

C = 52% M = 0% Y = 93% K = 0%

KerioBlue

PANTONE 2758

#002067

C = 100% M = 87% Y = 0% K = 34%

KerioGray

PANTONE Cool Gray 11

#616468

C = 0% M = 0% Y = 0% K = 74%

KerioSlateGray

PANTONE 645

#6B98BF

C = 51% M = 21% Y = 0% K = 13%

Primary Color Palette Secondary Color Palette

5

Kerio Logo Color Variations

Kerio Symbol / Pantone 2758 Kerio Symbol / Pantone 2758

Kerio Symbol / Black Kerio Symbol / Black

Kerio Symbol / Pantone Cool Gray 11 C Kerio Symbol / Pantone Cool Gray 11 C

Kerio Symbol / White (reverse) Kerio Symbol / White (reverse)

6

White Space

Use good judgment in use of Kerio logo and symbol. The height of the “I” and the symbol can be used to gauge the amount of ‘white space’ that should be present around the identities.

7

Minimum Size

Exercise good judgment when using the full Kerio Identity at a small size. Make sure that the Logotype is legible and the icon reads clearly.

Favicons are specially created versions of the Product Identities for web use only, at a size of 16x16 pixels.

Favicons for retina display are sized at32x32 pixels and are for use with higher resolution devices.

Mini Product Icons

16px 32px

8

Don’t Do This!

Do not use the Logotype on it’s own Do not place the identity over distracting patterns Do not deviate from the color palette

Do not create type lockups or derivative identitiesDo not resize online assets beyond their usable dimensions Do not change the orientation of the identity

Only use the logo files provided to insure compliance with the styleguide. Don’t modify colors, spacing, etc...

Partner

9

Kerio Fonts

Open Sans LightApis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae is prem

eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio temporro dusdaepra

cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus.

Open Sans RegularApis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae is

prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio temporro dus-

daepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus.

Open Sans SemiboldApis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum quiae

is prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que dolorio tempor-

ro dusdaepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut verestiae cus.

Open Sans BoldApis exere explitia solesci de quam eostecaest eri ut etureptia con cupidellat maion rerissi nctatis con nim et quiam doluptat. Erum

quiae is prem eaque lic to quid ma cuptate quia nos audi con earumquae cores dolupis quaspere site lat. Nus alit, cum nam que do-

lorio temporro dusdaepra cusandam, ut eum, con eossiti omnihic aeptatecae in perum, consequae ped maxim nonet acitatur, sit ut

verestiae cus.

10

Kerio Product Logos

Kerio Connect is the award-

winning, leading alternative

to Microsoft Exchange for

businesses and organizations

that prefer a simple approach

to IT.

Kerio Control is an award-

winning UTM firewall designed

to protect businesses from

a comprehensive range of

invasive and crippling corporate

network threats.

Kerio Operator is a business

phone system designed to

simplify voice communications.

Using VoIP, it offers advanced

phone features typically

associated with enterprise

phone systems.

11

About Product Logos

When using the product name in written form (eg: in body copy, etc...) always use the following format: Kerio Connect (space between Kerio & Product, title case).

Product Icon

Brand Product

Product Name

Kerio Product Identity

12

Product Symbol Usage

Product Symbol

© 2014 Kerio Technologies, Inc. All rights reserved. The names of actual companies and products mentioned herein may be trademarked by their respective owners.

Deliver the Cross-Platform Support that End Users Demand

■ Provide the flexibility business users want through support for Outlook on Windows and Mac as well as Apple Mail, Calendar and Contacts apps.

■ Offer access to full-featured webmail via the Kerio Connect client.

■ Support any email solution that supports IMAP/CalDAV/CardDAV open standards.

■ Allow user self-setup with Kerio Connect’s auto-configuration tools.

Protect Email Users—and Your Network —with Integrated Security Features

■ Get powerful protection with SSL encryption, S/MIME, anti-spam tools—such as SpamAssassin filtering technology and algorithms—auto-blocking of unknown spam servers and custom whitelists of trusted servers.

■ Protect your network from viruses, Trojans, worms, spyware and adware while minimizing impact on memory and system performance with the Sophos Antivirus engine.

■ Block IP addresses suspected of account and password-guessing attacks, block accounts that have been targeted by password-guessing and even elect not to block guessing by local clients.

■ Leverage the Kerberos protocol to authenticate log-in attempts between a client and server or between servers.

■ Repel hacking and malicious behind-the-firewall activity by automatically filtering and disallowing suspicious attachments.

Cross-platform support for a variety of email clients for the flexibility business users demand

Protection for email users and the network with security features such as SSL encryption, S/MIME and powerful antivirus and anti-spam tools

Intuitive anytime, anywhere administration through the Kerio Connect web-based administration console

Rapid deployment in any IT environment whether cloud, on-premises or virtualized

Secure support for a wide range of mobile devices—from iPhones and Android phones to tablets.

Synnex Corp

Idebitio consequam, idusandi que cus quistium lab id maionsed magnimodion perae possim ne lam, solorro omnitas in et faccuptat.

www.synnex.com

The award-winning, low-overhead Microsoft Exchange alternative, Kerio Connect meets the needs of small and mid-sized businesses while offering a robust feature lineup. Business users enjoy support for their favorite email client and easy webmail access. Kerio Connect is highly stable—so you can focus on business rather than unexpected downtime and recovery.

Kerio Connect: Flexible cross-platform support

Kerio Connect: Secure & protected

Enterprise-Class Email, Calendars and Instant Messaging at a Fraction of the Cost and Complexity of Other Solutions

Product symbols can be used

on their own as a accent (seen

here on a data sheet). Do not

use the Product Logotype on

it’s own.

13

Product Color PalettePantone for spot color printing or specifying other materials (fabric, signage, etc...)Hexadecimal (#XXXXXX) for web and online use (including PowerPoint, etc...)CMYK for four-color printing

KerioCyan

PANTONE 299

#00A1E1

C = 84% M = 15% Y = 0% K = 0%

KerioRed

PANTONE 179

#E73A27

C = 0% M = 83% Y = 90% K = 0%

KerioOrange

PANTONE 716

#F77C0F

C = 0% M = 53% Y = 91% K = 0%

Color is variable across all applications (print, web, display, textile, etc...). Use the Pantone color as a starting point when proofing or evaluating the accuracy of color.

14

Kerio Connect

Connect Icon / Pantone 299

Connect Icon / Black

Connect Icon / White (Reverse)

Connect Horizontal / Pantone 299

Connect Horizontal / Black

Connect Horizontal / White (Reverse)

Connect Stacked / Pantone 299

Connect Stacked / Black

Connect Stacked / White (Reverse)

15

Kerio Control

Control Icon / Pantone 179

Control Icon / Black

Control Icon / White (Reverse)

Control Horizontal / Pantone 179

Control Horizontal / Black

Control Horizontal / White (Reverse)

Control Stacked / Pantone 179

Control Stacked / Black

Control Stacked / White (Reverse)

16

Kerio Operator

Operator Icon / Pantone 716

Operator Icon / Black

Operator Icon / White (Reverse)

Operator Horizontal / Pantone 716

Operator Horizontal / Black

Operator Horizontal / White (Reverse)

Operator Stacked / Pantone 716

Operator Stacked / Black

Operator Stacked / White (Reverse)

17

Product Logo White Space

Use good judgment in use of Kerio Product Identities. The height of the Product Icon can be used to gauge the amount of ‘white space’ that should be present around the Product Identity.

18

Product Logo Minimum Size

Exercise good judgment when using the full Product Identity at a small size. Make sure that the Product Name is legible and the icon reads clearly.

Favicons are specially created versions of the Product Identities for web use only at a size of 16x16 pixels.

Favicons for retina display are sized at 32x32 pixels and are for use with higher resolution devices.

Mini Product Icons

16px 32px

19

Don’t Do This!

Do not use the Product Name on it’s own Do not place the identity over distracting patterns Do not deviate from the color palette

Do not create type lockups or derivative identities

Partner

Do not resize online assets beyond their usable dimensions Do not change the orientation of the identity

Only use the logo files provided to insure compliance with the styleguide. Don’t modify colors, spacing, etc...

20

Other Kerio Logos

Select Distributor

Kerio Authorized Partner / Pantone 645

Kerio Authorized Partner / Pantone 179

Kerio Authorized Partner / Pantone 430

Kerio Authorized Partner / Black

Kerio Authorized Partner / White

Select Distributor / Pantone 2758

Kerio Authorized Partner / White

Select Distributor / White

Kerio Certified Partner / Pantone 430

Cloud Solution Distributor / Pantone 2758 Cloud Solution Partner / Pantone Cool Gray 11

Kerio Certified Partner / White

Cloud Solution Distributor / White Cloud Solution Partner / White

Kerio Preferred Partner / Pantone 110 CSP / Pantone 2758

CSP / White

CTP / Pantone 2758

CTP / WhiteKerio Preferred Partner / White

Kerio Status Partners Professionals

Other Partners Powered by

Authorized Distributor / Pantone 2758

Authorized Distributor / White