Introduction

• Market the Calgary Stampede to Sydney, Australia

• Strong cultural similarities

• Strong economic stability

The Calgary Stampede

• Founded in 1912 by Guy Weadick. • Vision was to celebrate romance and

authentic culture of Old West• Evolved into the world famous 10 day

Stampede• Attracts 1 million during the 10 days, and 4

million yearly• 2008 net income was $10.4 million

The City of Calgary

• As of April 2009, population of 1,065,450

• 5th largest metropolitan area in Canada

• During 2007, 4.85 million visitors to Calgary and Area.

• 2.95 million stayed at least 1 night

Average length of stay

Visitors segmented into seasons

• Visitors to Calgary and area by season

Q1: Jan-Mar Q2: Apr-Jun Q3: Jul-Sep Q4: Oct-Dec All overnight 18% 23% 34% 25% By market Alberta 22% 19% 27% 32% Other Canada 18% 24% 33% 25% United States 6% 32% 52% 10% Overseas 14% 28% 47% 11%

Economy of Alberta

• Energy is Alberta’s main source of GDP

• Roughly accounts for $89.94 billion

Economy of Alberta

• $69.1 billion in exports. Crude oil accounts for $30.7 billion, or roughly 44%

• Only province to have financial net assets above 0

• Third lowest unemployment rate at 6.6%• Highest after-tax family income, median of

$75,300. • Canadian average is $61,800

Growth from 1999-2009