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Introduction- Oenobiol Created in 1981 Launched an innovatory concept: a sun capsule Core competencies: provide beauty & nutritive supplements Implemented in 20 countries: Canada, Spain, Germany

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Project presentation Hair & Nail care Nourishes hair and nails Revitalizes hair brightness Repairs damaged hair Strenghthens brittle, split and streaked nails Digestive care Balances the intestinal flora Helps digestion Avoids swelling stomach feelings Skin care Lightens complexion Reduces stress and weary features Purifies skin pores Specific pills for HK: whitens skin Introduce nutritional supplements on the Hong Kong market Expand Oenobiol brand image in one of the most attractive cities in the world

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Stable political environment Guanxi The most liberal economical city in the world Risk of counterfeiting Save our knowledges Strong cult of beauty & health Important upper-class population with high purchasing power Exhibition of wealth culture Cultural gap High-level of R&D and innovation technologies Respect of global environmental agreement Build joint venture Chinese partnership Special relation between Hong Kong and China

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PORTER RIVALRY: High Development costs for a drugs are high Other drugs competing for a market share of a given specific area SUPPLIERS: High The main suppliers to the pharmaceutical industry provide Active Pharmaceutical Ingredients(API) APIs are needed by pharmaceutical companies in their development of drugs BUYERS: Moderate To succeed, players must ensure a high level of customer service, meet pricing and regulatory pressures SUBSTITUTES: Moderate Substitute products intensify competition further NEW ENTRANTS: Weak Costly to players Require a high level of intellectual knowledge and an expensive marketing strategies

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STAKEHOLDERS CUSTOMERS Interest in product Define need, quality feedback, purchase LOWNEUTRAL DIRECTORS Objectives, quality control, Team management, strategic decision, brand management HIGHPOSITIVIE EMPLOYEES Commitment, knowledge and technical skills on the project HIGHPOSITIVE GOVERNMENT Quality controls, market integration, taxes & regulations LOW (can not help running the project) NEUTRAL (financial support) SHAREHOLDERS Expect ROI, dividendsMEDIUM (have decision power) POSITIVE SUPPLIERS Raw materials, quality influence, delay respect and prices LOWHIGH DISTRIBUTORS Distribution channels knowledge, turnover, merchandising, brand image LOW COMPETITORS Stimulate innovation and improvement LOW

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MARKET & CONSUMER ANALYSIS The GDP per capita (PPP) $42,700 Higher than in Europe. Purchasing power is very high 2003: Hong Kong people are caring more about personal hygiene and healthy lifestyle products within vitamins and dietary supplements were in high demand in 2005. Vitamine and dietary supplement, sales rose by over 200% to US$129 million in 2003 compared to 1998 The more they are stressful, the more they are consuming this type of product PRODUCT ENRICHED IN CALCIUM??

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LEGAL IMPLEMENTATION 1 st Step: Indirect implantation in HK through local distribution. Through exportation Relevant to gain expertize & knowledge of the nutritional supplement market in HK The distributor is holding all financial risks in case of failure 2 nd Step : production in China Products designed for Chinese people Form a joint-venture with Chinese company Beneficial to learn about informal rules in China Share & creation of knowledge

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INTELLECTUAL PROPERTY & Made In france LABEL Made in France To stamp a marking of origin Made in, the firm has tofollow the criteria fixed by the community customs code The criterion of addedvalue : Components native of theconsidered country, representsat least 45 % of their price exworks. The criterion of the specificopening: All the components must beimported from France. Hong Kong : Special status Autonomous region of PRC Own legislations Very engaged in the protection of Intellectual Property Intellectual Property Department IPD Role of registration HK$1300 for trade Mark HK$650 for news goods and services Role of Advisor Implementation of new brands and patterns

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IMPORTATION : REGULATIONS & TAXES Hong Kong as Special Administrative Region has specific importation rules: Free trade policy : no barriers on trade Common standards for international trade Not charge tariffs on importation of goods Import license kept to a minimum Legal documents for importation are mandatory Import declarations must be done within 14 days Products must fit public health, safety or internal security needs.

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DISTRIBUTION CHANNELS Pharmacies e.g. Mannings & Watsons Para pharmaceutical network Supermarkets with cosmetic department e.g. ChinaResouces Vanguard Shop, City Super, Great, Jusco Pharmacies online : www.thepharmacyexpress.com ; www.4rx.com www.thepharmacyexpress.com www.4rx.com Beauty and health care shops e.g. Sasa

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STRATEGY & conclusion Import all the products from France, (Including all the whitening products) in order to keep the Made In France mention > strong added value in Asia - provide all the compulsory documents (agreement with Maersk) Distribution channel : - pharmacies & parapharmacies (Mannings,Watsons) supermarkets in cosmetics department (Vanguard) - online pharmacies (www.4rx.com)www.4rx.com Marketing strategy : adaptation to this particular markets, new brand embassadors, new visuals (ie.Yang Gong Ru) Communication strategy: based on tests of hongkonguese panels in order to communicate on the efficiency of the whitening products Pricing strategy: wealthy population, health oriented population = higher prices than in France