introduction of the vector 4seasons gen-3
TRANSCRIPT
Why All Season? High sales potential!
industry growth(2016-2020)
of consumers are aware of AS tires
*ETRMA, EDW & GFK, Europe inkl. Russia**All Season IPSOS study Dec 2019, countries in scope: GER, IT, UK, POL; n=5005
2
21%*
77%**
19%**
of consumersdrive AS tires
20%**
of consumers are willing to pay higher
price for AS
…Goodyear is the inventor of the AS tire
3
>25 million AS tires sold(in the last 10 years)
*Source: EDW, Europe
*
…Goodyear has more test wins thanany other brand*
*Based on 38 magazine tests from January 2013 until January 2020, executed by 19 of the leading and independent European magazines for tires.4
6X,X X,X X,X3,0 2,9 3,1
Focus on what matter to the consumer:
High performance in all weather conditions
Source: IPSOS study 2019Base: Reduced total sample, derived from tire model (n= 860) Question: What characteristics are important to you when choosing the IDEAL All Season tire for your <car> if you would not have to pay for them?
85%
85%
84%
83%
82%
80%
78%
76%
76%
75%
Safe all year long
Safe in all weather conditions
Excellent braking on wet roads
Excellent grip on wet roads
Excellent braking on dry roads
High quality
Excellent handling
Excellent grip on dry roads
General performance
Good value for money
7
…Consumers are willing to pay forwhat they get
17%AVERAGE %
CHEAPER
61%AVERAGE %
MORE EXPENSIVE
12%AVERAGE %
CHEAPER
65%AVERAGE %
MORE EXPENSIVE
Source: IPSOS study Jan 2020; countries in scope: GER, IT, UK, POL; n=5005
Price perception of All Season tires compared to Winter and Summer tires
Example questions: Do you believe All Season tires are more, same or less expensive than Winter tires? Do you believe All Season tires are more, same or less expensive than Summer tires?
Price perception compared
to winter tires
Price perception compared
to summer tires
Grip for better
handling on snow+5%
10Internal test, compared to predecessor Vector 4Seasons Gen-2, size 205/55R16 on Golf
Better grip on snow through large amount of sipes at the center of the tread. The sipes influence each other at their intersection, stimulating their opening for better grip
Shorter
dry braking &
Improved dry
handling
12
+5%
Internal test, compared to predecessor Vector 4Seasons Gen-2, size 205/55R16 on Golf
SOS andline-up(Passenger)
Apr 20
May 20
Jun 20
Jul 20
Aug 20
Sep 20
Oct 20
Nov 20
Jan 21
Feb 21
16Source: NTI
Apr 21
Oct 21
Nov 21
Dec 21
Jan 22
185/60R14 86H XL NEW
195/60R16 93V XL NEW
205/55R16 91V
205/55R16 94V XL
205/60R16 96V XL
215/45R17 91W XL
215/55R17 98W XL
225/45R17 94W XL
225/55R16 99W XL NEW
225/55R17 101W XL
235/45R20 100W XL NEW
195/65R15 95V XL NEW
205/45R17 88W XL NEW
215/55R17 98W XL Sealant
185/60R15 88V XL NEW
205/60R16 96V XL Sealant
215/60R16 99V XL Sealant
235/40R18 95W XL NEW
215/65R16 102V XL NEW
225/50R17 98W XL NEW
195/55R16 91V XL NEW
205/55R17 95V XL NEW
205/60R15 95V XL NEW
205/65R15 99V XL NEW
215/60R16 99V XL
215/40R18 89W XL NEW
215/55R16 97V XL NEW
225/40R18 92Y XL
225/45R18 95W XL NEW
235/45R18 98Y XL
245/45R17 99Y XL NEW
245/45R18 100Y XL
215/50R18 92W NEW
225/50R18 99W XL NEW
195/45R16 84V XL NEW
195/60R15 92V XL NEW
245/40R18 97W XL NEW
185/55R15 86V XL NEW
205/50R17 93W XL
215/50R17 95W XL
255/60R18 112V XL NEW
245/40R19 98Y XL NEW
255/35R19 96Y XL NEW
205/55R19 97V XL NEW
245/45R20 103W XL NEW
245/50R19 105W XL NEW
255/40R19 100Y XL NEW
255/40R20 101W XL NEW
255/45R20 105W XL NEW
155/70R19 88T XL NEW
215/50R19 93H NEW
225/55R19 99V NEW
235/35R19 91Y XL NEW
235/40R19 96Y XL NEW
235/50R19 103W XL NEW
Feb 22 255/50R19 107V XL NEW
+40 newsizes
2020 2021
2022
∑ = 66% of the SKU count
∑ = 93% of the SKU count
∑ = 100% of the SKU count
Apr 20
Jul 20
Aug 20
Oct 20
17
SOS andline-up(SUV)
Dec 20
2020 2021215/60R17 100V XL
225/60R18 104W XL NEW
215/65R16 102V XL NEW
225/60R17 103V XL
235/65R17 108W XL
215/65R17 99V
215/65R17 99V Sealant
235/55R18 104V XL
235/55R19 105W XL
235/60R18 107W XL NEW
225/50R18 99W XL NEW
235/55R18 104V XL Sealant
315/35R20 110W XL NEW
225/60R18 104W XL NEW
225/50R20 109W XL NEWNov 21
2022235/65R18 110V XL NEW
265/50R19 110W XL NEWFeb 22
Source: NTI
+ 9 new sizes
~90% AS market potential coverage(All Vector AS products)