introduction presentation to sunidee and dirk te winkel
Post on 21-Oct-2014
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Innovation is about creative people making decisions about what is desirable and feasible to build a sustainable and profitable business.Need help?TRANSCRIPT
• One of the first agencies specialised in customer-centric innovation."
• Founded in 2002, with offices in Amsterdam, Paris and Hong Kong."
• Over 4000 people in our workshops from over 50 leading brands. "
• 15 innovation & marketing specialists."
Introduction to SunIdee"
Committed " "Leading " "Bright " " Inspiring"
• We help your team innovate in a way that is both inspiring and results-driven, which enables your team to do successful projects that benefit the entire organisation."
We help you become an innovation champion"
• Simplify complex matters by visualisation"
• Create ownership by working with multidisciplinary teams"
• Ensure long term differentiation by a two-sided approach:"
We structure innovation & bring new insights"
Customer need Company strength
We focus on results by working with proven tools"
TRENDS" IDEAS"
CONCEPTS"ENABLERS"
STAKEHOLDERS"CUSTOMERS"
We build on best practices from different markets"
Innovation strategy
New business
Concept creation
Innovation scan
Marketing year plans
Positioning
Marketing & sales tool
Concept creation
Co-creation
Blue Ocean Strategy
Strategy implementation
Value net
Cradle to cradle
Insights-driven concept creation
Innovation process
Insights-driven campaign
development
(consultancy)"
(workshops)"
Strategy" Products & Services" Marketing & Sales"
(training)"
Customer-centric product portfolio
Focus on content"
Focus on ownership"
Focus on skills"
IDEE CONCEPT HAALBAARHEID ONTWIKKELING IMPLEMENTATIE INTRODUCTIE EVALUATIE
REALISATIE
STRATEGIE
CREATIESTRATEGIE
PORTFOLIO IDEA CONCEPT FEASIBILITY DEVELOPMENT IMPLEMENTATION INTRODUCTION EVALUATION
REALISATION
STRATEGY
CREATIONSTRATEGY
PORTFOLIO
So you can increase your innovation success rate"
Make your strategy leading
Identify great ideas early in the process Develop better products and services
Use resources more effectively
Shorten time to market
I look forward to innovate with you!"
For more information, please contact:
Dirk te Winkel mobile: +31 6 24 09 66 59 e-mail: [email protected]
SUNIDEE Prinsengracht 739-741 1017 JX Amsterdam
phone: +31 20 6244291 www.sunidee.com
• Has broad professional experience:"• Innovation & Marketing Strategy " "2008 – present at SunIdee"
• Marketing for Online Services and Digital Media "2003 – 2007 at T-Mobile and UPC"
• Internet and ICT Consultancy " " "1998 – 2003 at Logica"
About Dirk te Winkel"
• Has a profound interest in innovation and product development for Online Services and Digital Media."
• Loves working with multidisciplinary teams to create and implement smart strategies and solutions to drive customer satisfaction and business profitability. "
• Is good at seeing the opportunities for innovation by transforming insights and data into actionable ideas. "
• Believes that connecting deeply with internal and external customers is the key to successful innovation."