introduction social media monitoring and social crm
TRANSCRIPT
![Page 1: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/1.jpg)
Social Media Monitoring
With Radian6
![Page 2: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/2.jpg)
Social Media MonitoringToday’s program
• Welcome, short introduction• (Social) Media, Why we need to listen• Examples using Radian6
![Page 3: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/3.jpg)
Who am I?
18-04-23 Titel presentatie aanpassen 3
• Corné Kox• Lecturer ‘Digital Media’• Expert Group Web and Mobile Services
(Communication Systems)• Knowledge Board ‘directing entrepreneurial networks’
(Lector Frank Willems)
![Page 4: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/4.jpg)
• Change in Media Use
(Social) MediaWhy we need to listen
18-04-23 Titel presentatie aanpassen 4
![Page 5: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/5.jpg)
Footnote
18-04-23 Titel presentatie aanpassen 5
• Based on using Social Media for marketing purposes
![Page 6: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/6.jpg)
Social CRM
18-04-23 Titel presentatie aanpassen 6
![Page 7: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/7.jpg)
Social CRM
18-04-23 Titel presentatie aanpassen 7
• Collect your data (query - Big Data)• Keywords• Narrow• Include• Exclude
![Page 8: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/8.jpg)
• Process data and setup a dashboard
Social CRM
18-04-23 Titel presentatie aanpassen 8
![Page 9: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/9.jpg)
• Listen• Measure• Analyse• Understand
Social CRM
18-04-23 Titel presentatie aanpassen 9
![Page 10: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/10.jpg)
• Engage and respond
Social CRM
18-04-23 Titel presentatie aanpassen 10
![Page 11: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/11.jpg)
• In practice
Social CRM
18-04-23 Titel presentatie aanpassen 11
![Page 12: Introduction Social Media Monitoring and Social CRM](https://reader030.vdocument.in/reader030/viewer/2022032514/55d72fe3bb61eb890a8b46c4/html5/thumbnails/12.jpg)
Thanks for your attention
Any Questions?