introduction - tarsan mvas pvt. ltd
TRANSCRIPT
Introduction
Tarsan MVAS Pvt. Ltd.
Understand Strategize Deliver
About Tarsan MVAS is a young, vibrant but mature
company providing enterprise and consumerproducts & solutions in Mobility, Web & IT
We provide various unique Digital Marketingsolutions under one roof which gives us anedge to offer solutions as per client’s need
Tarsan MVAS with its innovative, customizedand fresh ideas provides the best solutions toenterprise and consumer through creatingsmart integrated interfaces
With the team experience of more than 35years from different backgrounds, weunderstand the requirements, strategize thesolution and deliver the best
UNDERSTANDSTRATEGIZE
DELIVER
What We Do?Mobility Advertisements on Mobile Apps & M-Sites (Geo-Targeting Also)
SMS / USSD / Emails / Voice SMS / OBDsMissed Call & Toll Free Numbers / Shortcode
WebDisplay Banner AdsText AdsRetargeting through Facebook Exchange Google Adwords / Youtube Ads
IT SolutionsEnquiry / Lead Management SystemsSMS/ Email API IntegrationLead Conversion Tracking Mechanism
ManagedServicesAction Based AdvertisingEDM ManagementDatabase Management / Access to segregated dataData Analytics and Consultancy
WHY US?Provides innovative, customized and fresh ideas to businesses
Provides innovative, customized and fresh ideas to businessesTRAI Registered TelemarketersTRAI Registered Telemarketers
Maintain segregated database which helps in target marketing across industries
Maintain segregated database which helps in target marketing across industries
Top of the League IT Hardware & secure environmentTop of the League IT Hardware & secure environment
One stop shop for all needsOne stop shop for all needs Reliable, Accurate and Timely MISReliable, Accurate and Timely MIS
More than 10 years experience in handling SMB sectorMore than 10 years experience in handling SMB sector
Competent in IT integration & solutionsCompetent in IT integration & solutions
24X7 Service with servers in Tier 3 data center24X7 Service with servers in Tier 3 data center
Our Advantage We bring:• A Pragmatic, collaborative and
result – driven approach• Expert, effective management• Innovation focused corporate
culture• Quality• Flexibility• Cost effectiveness / Highly cost-
competitive deliverables
To give you:• Reduction in cycle time• Reduction in processing cost• Accurate and Timely reports for
intelligent decision making• Ability to accommodate increase in
digital spent activity without increase in headcount
• One Stop Solution
Our Approach• Client constantly looks for ways of
engaging the customers and arevery keen on using the Mobile andWeb platform for the same.
• With the mobile and internetdensity increasing in India, it hasbecome important to use thesemediums to stay connected notonly to the existing customers butalso reach out to the newcustomers
• Tarsan provides targeted solutionson Mobile and Web to maximizethe ad campaigns across mediums
Client’s Expertise and its brand value
TARSAN’s expertise in Mobility and Web targeted ads
Service delight to existing customersIncrease the customer baseOptimize Ad spent
Tarsan services complementing the complete digital marketing solution
Execution
Database Management EDM management
Analytics & Consultancy
Some of our Esteemed Clients
Our Network
MOBILITY
Mobile Advertisement• Scale – We offer a network of more than 100,000 apps and mobile sites• Performance – Higher CTRs & post click conversions than any other mobile network• Targeting – The most advanced targeting capabilities of any mobile ad network• Technology – Conversion Tracking API / Campaign API / Reporting API can be enabled
Enabling Targeted CampaignsThe advertiser gets to choose from the various segregations mentioned below to optimize theeffectiveness of the campaign• Carrier• Location• Landing Pages
• Device• Manufacturer• OS version
• Network Connection• Applications & Types• Time & Date
We provide extensive coverage on mobile through In App advertisement and Advertisement on Mobile Sites
Ad Formats on Mobile
Various Mobility ServicesSMS / Emails
• Bulk SMS / Emails are tools to connect with the users for info / promotion• Availability of delivered quality database maximizes ROI• SMS / Emails can be integrated with existing ERP systems• Customized panel for reporting and scheduling helps in ease of use and analytics• Can send personalized sms / emails to end users• We do Cost per Mail or SMS & Cost per Lead campaigns
Missed Call & Toll Free Numbers / Shortcode• Great tools for capturing leads / inquiries• Dedicated numbers for linking various stakeholders• Integration with CRM gives multiple usage options• Panel to generate various reports• With unlimited sub-keywords on shortcode gives ease of categorization• Control panel with two level access can check misuse
Voice SMS / OBDs / IVR
• A great tool to connect for transactional information• Option for customers to connect directly to call centers through IVR and even payment gateways• Helps in promotion of brands through innovative voice messages• IVR solutions replaces call center • IVR solutions enable users to retrieve various information
IT SOLUTIONS
Various IT SolutionsLead / Inquiry Management System
• Inquiry / leads can be captured through Shortcode / Missed Call number• Leads are distributed logically on the basis of the source• Leads are distributed on a round robin basis• Reports Generation as per need• SMS and Email integration for close looping any lead received• Escalation and Trigger management
Conversion Tracking Mechanism• Maximize your returns by tracking the conversions through your ad campaigns• Track ROI for each campaign and account for each penny spent on digital marketing• Simple integration processes enable timely tracking of the campaigns• Technical assistance on the clock for not so tech savvy companies• Track through Java Script, SDK, etc.
SMS & Email API Integration
• SMS & Emails can be integrated with various ERP systems like CRM, SAP, etc.• SMS and Email alerts for any transaction can be sent automatically• Event based SMS and Email reminders – e.g. payment due date reminders, etc.• Customer engagement tools –automatic SMS and emails on birthdays, anniversary etc.• Get customized reports
Solution
Case Study –Lead Management System
• We provided the company with a Missed Call number and provided a panel toview and regulate the distribution of leads• Logically distributed the leads on the basis of the source on a round robin basis;number of users could be variable• Send SMS / Email alerts to the recipient• Automatically update the CRM• Send SMS alert to the sales person and customer for any scheduled / follow-upmeeting• Update entry with the help of SMS into CRM• Status report for the day sent to specific people as SMS and EMAIL
Existing Customer CRM
TARSAN API
Toll Free No - General Missed Call No -AdvertisementMissed Call No -Advertisement
Database in ERPAny Unanswered call is updated into the database
Associates
A 1 A 2 A 3 A 4
Sales
S 1 S 2 S 3 S 4
Leads to be distributed equally
ChallengeChallenge A leading Real Estate company wanted :-
To capture all the leads generated from advertisements and not to miss out on any of the leads
To respond to the leads as soon as possible
To distribute all the leads automatically to sales team on a round robin basis
API Integration with CRM
Send SMS, Email, Voice message and generate a letter • For any transaction that happens on the account• For any reminder about payment due date• For any reminder about missed paymentsInteractive message sent after any meeting asking the for the feedback on the services received Send SMS, Email, Voice message to:• Wish customer on their birthdays, anniversary etc.• Update the customer on the progress of the property purchased
TARSAN MVAS – Technology Add Ons
NEED
SOLUTI
ON
Customer Interaction Customer EngagementExisting Customer
Use SMS, E-mail and Voice message and Physical letters to:• Update customer about payments received• Inform customer about payment due dates
Use SMS, E-mail and Voice message to:• Wish customer on their Birthdays, anniversary, etc.• Update customer on the progress of property purchased
Existing CRM
TARSAN Application
Typical API Architecture
Application Server DatabaseServer Linux Server(KENNEL)
4 mbps dedicated bandwidth4 mbps dedicatedbandwidth
Operator 1Operator 2
Operator 3
User 1 User 2User 3
User 1 User 2 User 3 User 1 User 2
Client’s Network TARSAN’s Network
Data Base server / ERP / CRM Application Programming Interface LINK
Managed Services
Action Based AdvertisingCost Per Lead
• Cost Per Lead or CPL is an online pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation
Cost Per Installation / Registration / Sale• Generally used for Application download, this is a pricing model where the advertiser pays
for a download or installation of the applicationHow We Do It• Through Affiliate Networks / RTBs / DSPs / AD Exchanges
we have CPL / CPI buys via long-term partnerships with all• Optimizing our media buy
We optimize our own CPM [cost-per-thousand] and CPC [cost-per-click] media
EDM Management• TarSan MVAS will send out EDMs / mailers for Clients • TarSan MVAS will also provide assistance in small design changes• If required TarSan MVAS will also convert the JPEG/PDF mailer to HTML format• TarSan MVAS will provide ideas/ suggestion to increase the effectiveness of the
campaign• TarSan MVAS will also suggest the timings / eyeballing for sending out the EDM /
mailer for maximum impactIf any changes required – discuss with the stake holder
Receive EDM from client Maintain EDM in DatabaseImplement the changes in the EDM
• If required we also provide only User Interface for sending emails and reporting purposes
Database ManagementReceive the data from client which is to be used for Campaign
Scrub the data against the DND, Unsubscribes, Abuses and Hard bounces
Store the filtered database in a secure locationUse the filtered database for campaign
TarSan MVAS -• will manage, constantly update and
store the data for future client’s use• will store data in a secured
environment with limited access• will ensure non execution on
unsubscribed and abused data• will segregate active & inactive data
and keep for further campaigns• will have delivered data for
campaigns• We also provide Affiliate Marketing Options • Guaranteed Performance Based Emailing on external database
Data Analytics & Consultancy TarSan MVAS -• will provide client with the campaign
report which is system generated• will also use some other metrics to
gauge the effectiveness and efficiency of the campaign that was done like– Subscriber retention rate– Macro conversion rate– Micro conversion rate
• will benchmark against Google Analytics and if need be install GA codes on EDM / website
Total Sent Bounces UniqViews Unsubscribes Abuses
588407 555137 33270 52341 1410 133
Total Links:9 Percentage delivered : 94.35%
Total Clicks:9998 Bounce Rate: 5.65%
Html Clicked:9838 Unique View Rate: 9.43%
Text Clicked:160 Unsubscribe Rate: 0.24%Snapshot of a report for a campaign.The numbers are used for illustration purpose
Process Flow – Data HandlingData Acquisition Data Storage Data Filtering Database Lock Email Campaign
Analysis & Report generation
Client sends• EDM Or SMSContent• Datafor the campaign to Tarsan
Tarsan Storesthe data in asecuredenvironment
Data is scrubbed against• DND• Invalid Nos• Unsubscribes• Abuses• Hard Bounces• Invalid ids
Scrubbed data is then stored in secured environment from where it will be picked for email / SMS campaign
EDM / SMS is sent to the scrubbed data on schedule
Reports are generated , Analysis is done and sent to client
POLICY
Data Security PolicyPhysical Security
IT Security
Organisational Security
Legal Security
Personnel Security
Our data protection policy promotes high standards in data handling All client work is governed by contractually-based Non-Disclosure and Confidentiality agreements
All systems are password-protected and physical security measures applied to hard copy data Storage devices and cameras are prohibited
Employee awareness about security policies and practices is created during training and induction programmes The ‘NEED TO KNOW’ principle is applied to all client confidential information
Employees’ reference records from their previous employer /college are taken for verification Employee retention rates are significantly higher than the industry average
We prefer to process client data in a secure virtual space, to mitigate risks during transmission Backups of data worked upon are taken regularly on dedicated servers
Concentric layers of security
Quality OrientationWe at TARSAN MVAS are obsessed with delivering quality services to ourclients. This is evident in the approach that we take right from the point westart the project till the time it is delivered. We follow a very rigorous auditprocess to deliver quality service to our clients.
Audits are Customized as per clients requirements
Audits are Customized as per clients requirements
ContactTarun Nayyar Sanchit Tiwari
M: +919810498390 M: +91 7503455555E: [email protected] E: [email protected]
www.tarsan.in