Introduction

Team BKyle, Monica, Steve, Reid

Potable Springs Co.

• NAICS Code #: 312112– Bottled water manufacturing compnay

• Purify, Bottle and Sell All-natural spring water• Currently operate within the U.S.

Vietnam Expansion

• Increased Revenues and Net Income• Expand through concentric diversification• Horizontal integration• Low cost leadership

Decision Criteria

• Manufacturing– Proximity to customers– Available low cost land and facilities– Infrastructure transportation networks– Cultural Climate

Decision Criteria

• Marketing– Market size– Demand for product– Economic Factors– Competition

Supply Chain position

• drinkable water from FDA approved water source

• Water treatment supplies from within U.S.• Distribute to wholesalers.

Water Treatment

Suppliers

Purifying/Bottling

Business Activities

(Transformation and Sales)

Vietnamese wholesale

distributers

Customers

Analysis

Existing U.S. business activities

• Low cost water• Target low income consumers• Provide an alternative to tap water• Sell water in bulk

How is our product produced?

• 1. procure water source approved by FDA• 2. Treat incoming water• 3.Test and monitor• 4.Purify water• 5. add minerals• 6. disinfection• 7. Bottle blowing • 8. Bottle filling and package

Types of suppliers

• Plastic suppliers for bottles• Label suppliers• Treatment suppliers• Mineral suppliers• Bottling equipment

The end consumer?

• The end consumer is the person who will choose to give up their time and money by purchasing our product

• They purchase are product because they believe the value of our product is worth the cost they are giving up.

• The value the end consumer receives is that they get to quench their thirst.

Competition

• Coca-cola – Dasani• Pepsi – Aquafina