INTRODUCTION TO THE EVALUATION: CONVENTIONS

LESSON OBJECTIVES: TO UNDERSTAND THE FORMAT AND REQUIREMENTS OF THE EVALUATION. TO BE ABLE TO EXPLAIN YOUR USE OF MEDIA CONVENTIONS.

EVALUATION• In what ways does your media product use, develop or

challenge forms and conventions of real media products?

• How effective is the combination of your main product and ancillary texts?

• What have you learned from your audience feedback?

• How did you use media technologies in the construction and research, planning and evaluation stages?

Choose one of the four questions above and mind-map how you would approach it.

ASSESSMENT CRITERIATo achieve a Level 4 (16–20 marks):

There is excellent skill in the use of digital technology or ICT in the evaluation.

There is excellent understanding of the forms and conventions used in the productions.

There is excellent understanding of the role and use of new media in various stages of the production.

There is excellent understanding of the combination of main product and ancillary texts.

There is excellent understanding of the significance of audience feedback.

There is excellent skill in choice of form in which to present the evaluation.

There is excellent ability to communicate.

ASSESSMENT

The evaluation is assessed on:

Your use of ICT and digital technology.

The understanding you show of each question.

Your use of suitable formats to present your answers.

Your communication skills.

EXAMINER’S ADVICE

Read through the examiner’s feedback and pick out what they identify as being effective, and what they identify as not working.

EXAMINER’S ADVICE

EFFECTIVE EVALUATION

Using interesting and appropriate presentation methods.

Extremely detailed responses.

Using range of methods.

INEFFECTIVE EVALUATION

Essay style answers.

Unedited videos.

Prezi used pointlessly.

Listing technology.

No commentary on audience feedback.

HOW TO DO WELL

Answer all four questions.

Use a range of presentation methods.

Make appropriate use of different technologies.

Include detailed discussion of each question.

1: CONVENTIONS

In what ways does your media product use, develop or challenge forms and conventions of real media products?

What are the conventions of the products you produced?

Consider your main and ancillary products.

What conventions did you use?

Identify specific examples from your product.

1: CONVENTIONS

To answer this question you need to:

• Identify the conventions of your products

• Identify specific examples of the conventions you have used in your production work

• Explained the effect of your use of conventions

Presenting your work:

• Annotations of existing products

• Powerpoint/popplet/glogster/mind-map

• Annotated/audio commentary version of your products

• Powerpoint etc.

AUDIENCE FEEDBACK

You need to begin getting audience feedback on your finished products. This should include a survey, wallwisher, use of social media, and video/audio focus group interviews.

You will need to set up your audience research now.

What do you need to find out?

How will you do this?

What questions could you ask?

LESSON TASKS

1. Create audience feedback survey and upload to blog.

2. Create wallwisher.

3. Use social media to get feedback

4. Begin working on Question 1 explaining your use of conventions.