BAJAJ Auto limited

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initial it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.

PROFILE

FounderJamnalal Bajaj

Year of Establishment1926

IndustryAutomotive - Two & Three Wheelers

Business GroupThe Bajaj Group

Listings & its codesBSE:532977,NSE:BAJAJ-AUTO

PresenceDistribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.

Joint VentureKawasaki Heavy Industries of Japan

Registered & Head OfficeAkurdi Pune - 411035IndiaTel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501

E-mailrahulbajaj@bajajauto.co.in

Websitewww.bajajauto.com

KEY PERSONS:

Board of Directors

Rahul BajajChairman

Madhur BajajVice Chairman & Whole-Time Director

Rajiv BajajManaging Director

Sanjiv BajajExecutive Director

D.S. MehtaWhole-Time Director

Kantikumar R. PodarDirector

Shekhar BajajDirector

D.J. Balaji RaoDirector

J.N. GodrejDirector

S.H. KhanDirector

Mrs. Suman KirloskarDirector

Naresh ChandraDirector

Nanoo Pamnani Director

Manish KejriwalDirector

P MurariDirector

Niraj BajajDirector

Committees of the Board

Audit Committee

S.H. KhanChairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders & Investors Grievance committee

D.J. Balaji RaoChairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji RaoChairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICEAkurdi, Pune 411 035

WORKSAkurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Auto Ltd.

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes motorscooters, motorcycles and the auto rickshaw.

Company's historyBajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

PRODUCTS OF BAJAJ AUTOFOUR WHEELERS

Bajaj Cars

Bajaj RE60

TWO WHEELERS

MOTORCYCLE

Bajaj Kawasaki Ninja 300cc300 CC

Bajaj Pulsar 200NS200 CC

Bajaj Discover 150 DTSi150 CC

Bajaj Avenger180 CC

Bajaj CT 10099.27 CC

Bajaj Discover DTSi135 CC

Bajaj Kawasaki Caliber111.6 CC

Bajaj Kawasaki Boxer111.6 CC

Bajaj KB 125123 CC

Bajaj 4S Champion99.35 CC

Bajaj Platina99.27 CC

Bajaj Pulsar 135 LS135CC

Bajaj Pulsar DTS-Fi 220 CC220 CC

Bajaj Pulsar DTSi Pulsar 180 DTS-i UG Pulsar 150 DTS-i UG Pulsar 200 Cc Pulsar 220 DTS-Fi180 CC150 CC200 CC220 CC

Bajaj Wind 125124.6 CC

Bajaj XCD125 CC

Bajaj Discover DTS-Si 100cc100 CC

Bajaj Pulsar 220 S200CC

>> SCOOTERS

Bajaj Bravo145 CC

Bajaj Chetak145.45 CC

Bajaj Classic SL145.45 CC

Bajaj Legend150 CC

>> SCOOTERETTES/MOPEDS

Bajaj Blade DTSi100 CC

Bajaj Cagiva CRX145 CC

Bajaj Fusion145 CC

Bajaj Kristal DTSi100 CC

Bajaj M 80 Electronic74.08 CC

Bajaj Rave74.08 CC

Bajaj Saffire74.4 CC

Bajaj Spirit100 CC

Bajaj Sunny59.86 CC

Bajaj Sunny Spice59.86 CC

Bajaj Wave DTSi109.7 CC

AWAITED MODELS

Bajaj KTM 350 XC-FMotorcycle

Bajaj KTM 250 XC-FMotorcycle

Bajaj KTM 65 SXMotorcycle

Bajaj Kawasaki Ninja ZX 6RMotorcycle

Bajaj Steel Kick StartMotorcycle

Bajaj SteelSelf StartMotorcycle

Bajaj XCD Sprint 135Motorcycle

Bajaj XCD Sprint 150Motorcycle

Bajaj KTM 690 SupermotoMotorcycle

Bajaj KTM 990 SuperdukeMotorcycle

Bajaj KTM RC8Motorcycle

Bajaj KTM 990 Supermoto RMotorcycle

Bajaj KTM 990 SupermotoMotorcycle

Bajaj KTM 990 AdventureMotorcycle

Bajaj KTM 990 Adventure RMotorcycle

Bajaj KTM 690 Enduro RMotorcycle

Bajaj KTM 690 SMCMotorcycle

Bajaj KTM 690 EnduroMotorcycle

Bajaj KTM 125 DukeMotorcycle

Bajaj Kawasaki Z750Motorcycle

Bajaj Kawasaki Z1000Motorcycle

Bajaj Kawasaki VersysMotorcycle

Bajaj Kawasaki Ninja ZX 14Motorcycle

Bajaj Kawasaki Ninja ZX-10RMotorcycle

Bajaj Kawasaki Ninja 650RMotorcycle

Bajaj Kawasaki ER-6NMotorcycle

Bajaj Blade 125Scooterettes/Mopeds

Sonic DTSiMotorcycle

MARKET SHARE OF BAJAJ AUTO (2011-2012)

Milestones And Achievements

Period/TimeParticulars

January 1995Set up the first manufacturing facility at Kudalwadi, Chikhali, Pune with one 150 T C frame press and supporting machinery on a built-up shed of 3000 sq.ft. area. Doing job work as Tier III supplier.

June 1996Obtained the Vendor Code for direct supplies to Bajaj Auto Ltd.

September 1996Obtained the Vendor Code for direct supplies to Tata Motors Ltd. (then TELCO)

December 1996Converted the partnership firm into Private Limited Company

June 1997Expanded the facilities at Kudalwadi by acquiring adjacent land, adding 250/300 T press, setting quality systems, etc. for supplies to Bajaj Auto, Tata Motors and Kinetic Engg. Ltd.

January 1998Received CQ certification from Tata Motors for supplying on DSL basis (Direct Supply Online, without inspection at OEM)

March 1997 to October 1998Set upsecondManufacturing facility at Chakan with Presses ranging from 250 T to 600 T and supporting facilities for Tata Motors prestigious INDICA car project on the basis of Letter of Intent

August 1999Set up a Tool Room at Chakan. Imported Hartford CNC Vertical Milling Centre and bought other sophisticated machines locally.

December 1999Set up CAD/CAM facilities with the latest software available for Tool Making.

April 2001Took over Amogh Engineers, a Rs.40 million company manufacturing Brake Assembly for Tata Motors 407/709 models and also entered into export of brake shoes to UAE, Singapore, Germany, etc.

September 2002Received QS 9000/ISO 9002: 1994 certification from TUV(Rh), Germany for Chakan Plant.

June 2003Took over smaller pressing companies (Tier II and III) locally supplying to Tata Motors Ltd. with their Dies & Tools.

December 2003Set upthirdManufacturing Unit at MIDC, Bhosari on 54,000 sq.ft. land with a modern light press shop facilities (Press Range 40 T to 300 T) for small and medium components for Bajaj Auto, Tata Motors, Walker Exhaust, Kinetic, etc.

February 2004Obtained a Term Loan from a nationalized bank and shifted our banking operations from a cooperative bank to a large bank in the public sector.

March 2004The company achieved a turnover of Rs.510.00 million in 2003-04, registering a hefty growth of 87% over previous year.

August 2004Load Body for Tata Motors prestigious ACE mini truck model awarded to company as a single source supplier, to make large sized Floor Dies in-house.

October 2004Chakan Unit gets ISO/ TS 16949 : 2002 certification from TUV (Rh), Germany one among the 40 companies then all over India

December 2004Purchased 15 acres of land in Chakan prime area near to existing factory for future expansion

January 2005Set up a Joint Venture company in UAE under the name Union Autoline Spare Parts, LLC with 49% stake to manufacture brake shoes, wheel rims and also provide facilities for cylinder head reconditioning and machining of automotive and marine engine parts

February 2005Bhosari Unit get ISO/TS 16949: 2002 certification from TUV (Rh), Germany

August 2005Duke Special Opportunities Fund, Private Equity Investor, invests in company

November 2005Acquired as a wholly-owned subsidiary Western Pressing Pvt. Ltd., a company manufacturing tubular cross members, silencers and Exhaust Systems thus is getting into proprietary products. Turnover of Rs.140.00 million in 2005-06.

March 2006Acquired a 51% stake in Dimensions Engineering Software Services Pvt. Ltd., a company with 40 people into CAD/CAM/CAE & Design Engineering Services making AIL a Concept to Delivery company.

April 2006Crossed Turnover of Rs. 111 crores achieved in full financial year 2005-06

September, 2006Filed Draft Red Herring Prospectus with Securities Exchange Board of India

September, 2006Filed Draft Red Herring Prospectus with Securities Exchange Board of India

December, 2006Filed Draft Red Herring Prospectus with Securities Exchange Board of India

January,2007Made Initial Public Offering (IPO) (January 7 to 12, 2007) and listed on BSE and NSE On 31st January, 2007- IPO oversubscribed by 20 times.

March 2007Commenced commercial production of skin panel like door assembly at Chakan Unit II

March 2007100% acquisition of Autoline Dimensions Software Private Limited.

April 2007Closed financial year with turnover of Rs. 210 Crores

May 2007Autoline Buys 51% stake in US firm - Detroit Engineering Products, Inc (DEP)

August 2007The Global Launch of Meshworks Morpher 4.0 proprietary software developed by DEP in Pune, India (Path breaking software which reduces vehicle development time by 90%)

October 2007Letters of Intent received for new business from customers like Daimler Chrysler India Private Limited, Cummins Power Generation, USA and Tata Daewoo, South Korea

October 2007100% takeover of Nirmiti Autocomponents Private Limited, a company engaged in the Business of pedal systems, door hinges and manufacturing of sheet metal components and fabricated small assemblies, in view of the strategic importance and synergies with the Company. It has manufacturing facilities at Pune and Uttaranchal.

December 2007Formation of wholly owned subsidiary Autoline Industries USA, Inc. and 100% Acquisition of business and associated assets of Dura Automotive Systems, USA by Autoline Industries USA, Inc, Fast-growing Autoline adds Important Capability & footprint with U.S. acquisition. (Also acquired 12 patents & proprietary designs in the Jack and Tool Kit area)

February 2008Autoline Industries Limited, Pune" and "Sharjah Cement & Industrial Development Co.(SCIDC), UAE", enter into Shareholders' Agreement on 28th February, 2008 with Autoline Industrial Parks Limited, Pune a subsidiary company of Autoline Industries Limited. This Joint Venture has been formed for the purpose of setting up and development of industrial parks relating mainly to Auto Ancillary Units, Design Engineering Units etc. By virtue of this agreement Autoline Industries Limited and its Associates hold 51.00% and Sharjah Cement & Industrial Development Co. and its Associates proposes to hold 47.33% of the total paid-up share capital of Autoline Industrial Parks Limited".

May 2008Constructed factory shed and started manufacturing operations for Silencers, Exhaust Systems, etc. at Mahalunge, Chakan, Tal- Khed.

June 2008State of the art Tool Room on built up area of 60000 sq. fts on 2 acres of land commissioned and full fledged commercial tool room started commercial production.

September 2008In September 2008, acquired 100% stake in Koderat Investments Limited Koderat (making it Wholly Owned Subsidiary), a Company incorporated and existing under the laws of Cyprus; acting as a Special Purpose Vehicle (SPV). Further Koderat acquired (49.0%) equity share capital of SZ Design S.r.l., and Zagato S.r.l, Italian limited liability companies, Milan (the Companies/Zagato). Zagato is a Milano-based Italian automotive design Company responsible for designing some of the most spectacular cars of the last century for companies such as Ferrari, Maserati, Bugatti, Bentley, Rolls Royce, Jaguar and Lamborghini etc.

October 2008Company received Best performance award for excellence in cost effectiveness in sheet metal business at National Vendor meet of Tata Motors Limited.

November 2008Exported its first consignment to Cummins Power Generation, USA

January 2009The Company has received orders from Cummins, Global, for export of sheet metal components /parts worth Rs.11 crores. (2) Nirmiti Autocomponents Private Limited (wholly owned subsidiary of the Company) received first order from GENERAL MOTORS worth Rs.9.50 crores.

April 2009Set up manufacturing facility at Plot No. 8, Sector 11, IIE, Rudrapur, Uttrakhand and commenced commercial production of medium and large stamped parts.

July 2009Acquired land located at Plot No. 6 Sector 11, IIE, Rudrapur, Uttrakhand, adjacent to existing plots at Uttrakhand.

July 2009The Company bagged incremental export orders approximately worth Rs. 45 Crores from Overseas Original Equipment Manufacturers (OEMs).

October 2009Autoline Industries USA, Inc a wholly-owned subsidiary of the Company bagged orders to manufacture Brake and Clutch Pedal Assemblies from two US automakers. The orders are for two vehicle platforms that will be launched in late 2010. This new business will boast the sales of the US unit by approx. $40,000,000 (USD 40 million) over the next 4 years period.

February 2010Company received Best performance award for excellence in Quality in sheet metal business at National Vendor meet of Tata Motors Limited.

March 2010Company received General Motor's Supplier of the Year Award - 2009". Autoline Industries, USA Inc (wholly owned subsidiary of the company) at GM Dome, Warren, USA, (The only other Indian Company being Sundaram Fasteners Limited) in recognition of its performance in brake and clutch pedal product line.

May 2010Tata Motors Limited ranked Chakan plant -1 as number one in sheet Metal family and 4th in all PCBU suppliers.

August 2010Cummins Supplier Annual Scorecard 2009for delivery and technology - A+for quality and internal process - Afor costing - B

September 2010ABO supplier awardFor Excellence Performance & Supportin 2009 received fromCummins, IPO India- 2nd September, 2010

April to September 2010Received new business orders from OEMs like - , Volkswagen, Diamler India, Ashok Leyland Nissan, General Motors etc.

2010-11Received new business orders from OEMs like Volkswagen, Diamler India, Ashok Leyland Nissan, General Motors etc.

June 2011Received approval from Government of Maharashtra on June 23, 2011 for Mega Project status to the Chakan Project at Nanekarwadi, Chakan, Tal. Khed, Dist: Pune 410501, [a C Zone under the Package Scheme of Incentives (PSI) 2007] on the basis of an investment of Rs. 199.54 Crores and to provide employment to around 1,063 persons.

New ImageThe company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment.The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.