introduction to behavior analysis & the reinforcer ch 1

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Introduction to Behavior Analysis & The Reinforcer CH 1

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Introduction to Behavior Analysis & The Reinforcer

CH 1

Questions

• Why should we do behavior analysis?

• How should be do behavior analysis?

• How should we evaluate behavior analysis?

Why do behavior analysis?

• Practical side of behavior analysis– Improve life in the universe– “Quality of Life”

• Theoretical side– Scientific understanding of people, the world,

the universe is of value, just like art and music– Scientific knowledge for knowledge’s sake

Why do behavior analysis?

• Two major goals

– Understand the world• Functional relationships

– Save the world

=Similarity=

═ Goal of humanity═Well being of life in the universe

═ Goal of behavior analysis═Well being of life in the universe

═ (Goal of any profession)═Well being of life in the universe

How can we build a better world?

• Design systems that make people– Maximize human potential for growth – Happy– Healthy– Productive

Behavior Analysts

• Behavior-change professionals

• Deal with problems that might affect– An individual– Groups– Communities– Ecosystems– Future generations

Technology of Change

• Behavior analysts have developed and tested a technology of behavior change

Brief Quiz (thought question)

• Where would you like to see behavior analysts make a difference? List several situations.

• When answering this question, think about your parents, boss, teachers, friends, yourself, your environment, etc.

What variables play a part in what we are doing?

1. Evolutionary past – genes

2. History of interaction with environment – contingencies

3. Current conditions – SD’s

Behavior Analysts

• Concerned primarily with contingencies and how they affect behavior

• Knowledge of contingencies help us predict what will happen in the presence of discriminative stimuli and conditional stimuli

Chapter 1

The Reinforcer

Family Life

• An example from Journal of Abnormal & Social Psychology

Concept: ReinforcerBehavior:

Rod cries

Before:

Rod has no attention from Dawn

After:

Rod has attention from Dawn

Behavior:

Rod whimpers

Before:

Rod is alone

After:

Rod is not alone

Behavior:

Sid whines

Before:

Sid has no hug

After:

Sid has hug

Concept: Reinforcer

Behavior:

Cat sits

Before:

Cat has no treat

After:

Cat has treat

What is a positive reinforcer?

• A stimulus that increases the frequency of a response it follows

Stimulus: used inclusively

• Stimuli – sunset, taste of a smoothie, smile

• Event – race or concert

• Activities – playing guitar, shooting hoops

• Conditions – hot or cold, tired

How immediate is immediate?

• 60 second rule

• Never push the 60 sec limit

What is a reinforcer?

• Silver star on forehead for each answer?

• Sticker for each instance of raising hand?

• Praise after instances of sharing materials?

• How do you know a stimulus is a reinforcer?

Examples of reinforcers?

• Pin a token to the back of your shirt?

• Handing a visually impaired person a magnifying glass?

• Attention from a group?

• Watching someone tantrum?

Can problems be maintained by positive reinforcement?

• Unfortunately, this is often the case…..

• Reinforcement is effective regardless of whether it is explicitly arranged– E.g., watching paper towels fly…..

• Sometimes you reinforce one behavior even when you think you are reinforcing something else (Drennan’s belt requests)

Dead-man test

• If a dead man can do it, it ain’t behavior.

• And, if a dead man can’t do it, then it is behavior.

• How about thinking?

Behavior

• Anything a dead man can’t do

• What about imagining?

• Behavior is anything an animal (including the human animal) does.

• A muscle, glandular, or electrical activity.

Behavior=

Response

Behavior Analysis

• The study of the principles of behavior

Behavior Analysts

• Experimental Behavior Analyst

• Theoretical Behavior Analyst

• Applied Behavior Analyst

• Behavior analysts often work as performance managers……behavior manager…….behavior modifier.

• Clinical Behavior Analyst

REPERTOIRE

What is the difference between a repertoire and a response?

• You are what you do… you are your repertoire….

• A repertoire is a set of skills, what a person or animal can do.

• Can you pronounce it correctly?

Behavioral Interventions

• The use of a behavioral procedure

• We “intervene,” we do not “treat”

• Before intervening, there is a baseline phase during which the behavior of interest is measured in the absence of the intervention.

Assess reinforcers

• Behavior that is reinforced is strengthened

• Praise is a potential reinforcer– Does a behavior that is followed by praise

occur more frequently in the future?

Reinforcer assessment:

• Before spending much time trying to reinforce behavior, make sure you have a true reinforcer.

Reinforcer Assessment Procedures

• Ask

• Observe

• Direct assessment:– E.g., Forced choice

Harmful reinforcers?

• How can this be possible?

Behavioral Event

Before:

Your distant relative had no reinforcing taste of food.

Behavior:

Your distant ancestor found and ate food

After:

Your distant ancestor had the reinforcing taste of food

Biological Results:Distant ancestor nourished & more likely to survive and was more likely to reproduce and continue the lineage that produced YOU!

Be aware

• “If it feels too good, be careful.

• It’ll likely sneak up from behind and bite you on your rear end…”

Preparation

• Interpret and predict complex human behavior

• To be successful, must develop a repertoire that includes correct use of basic terms and an understanding of the basic principles