introduction to business plans for smes
DESCRIPTION
Introduction to business plans for SMEs. Maggie Weaver Shaftesbury Associates. The SME Business Plan. What’s it for What’s in it How do we contribute How do we benefit. What’s a Business Plan for?. “Selling” tool for getting financing First payoff: encourages realism - PowerPoint PPT PresentationTRANSCRIPT
Introduction to business plansfor SMEs
Maggie WeaverShaftesbury Associates
The SME Business Plan
• What’s it for
• What’s in it
• How do we contribute
• How do we benefit
What’s a Business Plan for?
• “Selling” tool for getting financing
• First payoff: encourages realism
• Determine product or market niche
• Long-term payoff: management tool
Business plan websites
• Descriptive
• Table of contents
• Template
• Interactive (online)
• Software
• Sample plans
What’s in an SME business plan?
• Business overview
• Products/services
• Industry overview
• Marketing strategy
• Management & staffing
• Regulatory issues
• Risks
• Implementation plan
• Financial plan
• Executive summary
Interactive Business Plannerhttp://www.cbsc.org/ibp
Interactive Business Planner
Section 1 – Business Overview• Business history• Vision & mission statement• Objectives• Ownership• Location & facilities
Section 2 – Products/services• Products/services description• Key features• Production process• Future products/services• Comparative advantages in production
Business Overview – ownershiphttp://bsa.cbsc.org
Section 3 – Industry overview
• Research sources• Size of industry• Key product segments• Key market segments• Purchase process & buying criteria• Description of industry participants• Key industry trends• Industry outlook
Industry overview – getting luckyISA Reports http://www.stat-usa.gov
Industry overview – getting luckyInfoExport http://infoexport.gc.ca
Section 4 – Marketing strategy
• Target markets
• Key competitors
• Analysis of competitive position
• Pricing strategy
• Promotion strategy
• Distribution strategy
Section 5 – Management & staffing• Organizational structure• Management team• Staffing• Labour market issues
Section 6 – Regulatory issues• Intellectual property issues• Other regulatory issues
Staffing – labour market issues
Regulatory issues – example
Section 7 – Risks• Market risks
• Other risks
Section 8 –
Implementation plan
Section 9 – Financial plan
• Balance sheet• Pro-forma income statement• Monthly cash flow statement• 3-year cash flow forecast
Section 10 – Executive summary
How do we contribute?
• Information resources
• Examples
• Educate/promote
• Imagination
How do we benefit?
• Understand a client group
• Knowledge of the local business environment
• Contribute to economic growth
• Template to build our own business cases