INTRODUCTION TO CAMPAIGNING

Rebecca Davies

SESSION AIMSWelcome! We aim to ensure you leave this session with the following knowledge:• You know what a campaign is• You have a range of ideas of how to campaign effectively• Your aware how to plan your campaign and the importance of

reviewing actions• Tips and advice on Public Speaking• You know what opportunities are available for you to promote

your candidacy.• You have a clear idea of the budgets and know where to find

the rules.

WHAT IS CAMPAIGNING?

“Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.” (Good Campaigns Guide for the Voluntary Sector, NCVO)

HOW TO CAMPAIGN

• Your Target audience• What are the Campaign Rules• Speak to people• Be clear• Campaign team• Know your electorate

2015 VOTING STATISTICS

2580 individual Voters26496 Votes Cast in the election

87%

12%

1% 0%

Type of Student

Full Time UG Full Time PGPart Time PG Part Time UG

41%

32%

21%

6%

College

CBASS CEDPS CHLS LBIC

56%

44%

Gender

Male Female

2010 2011 2012 2013 2014 20150

500

1000

1500

2000

2500

3000

2122

2293

1984

2513

2066

2580

Voting Turnout

Voting Turnout

Introduc-tion of On-line Elec-

tions

1. Get noticed with a campaign slogan2. Put yourself out there3. Find out what people actually want4. Create Posters and Flyers to circulate5. Build a campaign team and create a schedule6. Optimize Social Media7. Speak to people face to face

STEPS TO A GOOD CAMPAIGN

CAMPAIGN TEAM

Potential Campaigner

Why are they interested?

Get them on board

How can they contribute

What will they get out of it?

• When campaigning it is important to be able to manage your time effectively. Campaign teams allow you to do this.

• You cant be all over campus at once – your campaign team can!• Campaign teams can spread out your voter pool, as people who know

your campaigner, but not you may be persuaded more easily to vote for you.

ACTION AND EFFECT

ActionWhat is done

by campaigners

?

ReactionWhat is

generated by this action?

ResultThe outcome

of this reaction?

EffectThe impact

on the campaign.

OVERCOMING APATHY

Apathy – “A lack of interest, enthusiasm or concern”

1. Talk to people about what concerns them, and inject a sense of injustice

2. Give people hope that things can be changed and that you’re the one to do it

3. Spur them into action, by getting them to vote.

WHAT EFFECTIVE CAMPAIGN METHODS CAN YOU THINK OF?

MAKE YOUR OWN VIDEOS

Don’t be afraid to utilise technology. Most people have access to camera now days, phones have them built in. So why not give making your own video a go.

• https://www.youtube.com/watch?v=RkvqKOyuMVo

3 different types of public speaking:

o Inform – Give the audience information o Persuade - Convince the audience to do

something or believe in something o Entertain - Get the audience amused by your

speech.

PUBLIC SPEAKING

o Language – clear and accessible, no abbreviations

o Posture and eye contact o Taylor to audience o Preparation: Notes/prompt cards

PUBLIC SPEAKING

o Be yourself: be comfortable with letting your personality show in your presentations

o Be creative: think of ways to spice up your presentations

o Keep calm and carry on: a little nervousness is not necessarily a bad thing. Brief apologies not long winded. Recovery.

PUBLIC SPEAKING

PreparationPractice

Performance

PUBLIC SPEAKING

OPPORTUNITIES TO PROMOTE YOUR CANDIDACY

We will provide you with several opportunities to promote your candidacy:• Question time• Candidates Videos, Le Nurb and Radio• Manifestos

MEDIA ASSOCIATIONThe Media Association have kindly offered to run the following opportunities for all candidates:• You will be interviewed for the website• You will be given the opportunity to create a 2

minute video.

You can book your slot via the Elections pages on the website under information for candidates.http://brunelstudents.com/elections/stand/campaigning/#photo

I WANT TO SUPPORT ANOTHER CANDIDATE

• You may wish actively support another candidate as part of your own campaign. This is called a Slate.

• Choosing to support another candidate actively means you must register as a slate by the start of campaigning by e-mailing Rebecca Davies.

• If you run as a slate you are liable for each others actions.• Slates also have slightly different financial arrangements

when it comes to budgets.

WHAT YOU CAN DO• Leaflet Students• Lecture shouts• Put posters up in agreed locations• Facebook• Stunts• Be innovative• Spend Up to £100 or £30 of your own money• Question other candidates on their manifestos

If unsure CHECK with ERCThe rules can be found in full at:http://brunelstudents.com/pageassets/elections/stand/rules/

• Providing gifts, freebies or preferential access to events or activities (or any other action which may be interpreted as bribery)

• Spending more money on their campaign than is permitted• Actions which may be perceived as bullying or intimidating any other

candidate, campaigner or student• Using Union hosted sites or Union meetings to promote an election

candidate• Negatively campaign

WHAT YOU CAN NOT DO

BUDGETS

• Full Time Officer - £120 • Other positions - £50• Out of this £20 is provided in the form of

Union printing credit, and can only be used to order printing through the union, the rest is your own money and is non-refundable.

• Expenses should be submitted either before or at the Candidates Debrief at the end of voting.

THE TIMELINE

• Candidates Briefing – Thursday 3rd March, 5-7pm, LECT C

• Start of campaigning – Thursday 3rd March, 7pm

• Video Manifesto Sessions – Tuesday 1ST and Wednesday 2nd March

• Question Time – Monday 7th March, 6pm, HWLL 001

• Question Time –Tuesday 8th March, 6pm, HWLL 001

• Voting – Wednesday 7th March, 10am – Friday 11th March, 4pm

• Results – Friday 11th March, 8pm, AcademyEnsure you attend both the campaigns briefing and

candidates briefing to run in the elections – this includes handing in a Campaign Plan

QUESTION TIME

• President• Vice President College (CEDPS)• Vice President College (CHLS)• Environmental Chair• International Students Chair• Chair of Student Assembly• Volunteering Chair

• Vice President Student Activities• Vice President College (CBASS)• Media Association Chair• RAG Chair• Societies Guild Chair• Sports Federation Chair

Monday 7th Tuesday 8th