Cloud Service Design

Evan Miller

Advanced Consulting Services

IDC Study: NetApp Leads in Storage for Public Cloud Infrastructure*

NetApp #1 in storage systems capacity shipped for

public cloud infrastructure

2

Many of the world’s largest cloud

services are built on NetApp

2012

Rank

External Storage Systems

Capacity Shipped

1 NetApp

2 HP

3 Dell, EMC (tied)

Source: IDC Storage Users Demand Study 2013 – Spring Edition, IDC #244209, November 2013. *Includes content depots.

An Enterprise Cloud Foundation

Key cloud features:

Quality of Service

Standard data containers

Secure multi-tenancy

Pooled virtual resources

Efficient data transport

Rich data management

3

Clustered Data ONTAP®

SVM SVM SVM

Nondisruptive operations

Seamless scalability

Proven efficiency

World’s #1 Storage OS

Cloud Data Fabric

NetApp Confidential – Limited Use4

Seamless connectivity among clouds; Same Services Everywhere

The Changing Role of IT

Everyone has to think like a service provider

5

Business Problems in IT

7

Performance:

How do we promise

and deliver application

performance?

Cost and Risk:

And deliver within

our budget at low risk?

Agility and Speed:

And dynamically

optimize IT services by

performance and cost?

Proactive

Kitchen vs Restaurant

They both provide food.

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What’s the difference?

Fixed Assets with

Potential Capabilities

Agile Service Delivery

within Cost

“Cloud” is the

Restaurant model of IT

The SP Business Model

A Service Menu $/service unit with a choice of service levels

Predictable service level performance, cost, and business model

Rapid service activation on a ready-to-use service infrastructure

Measurable Service Level Objectives and SLAs with reporting

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Strategy

DesignTransition

Operations

Two Car Dashboards

They both provide metrics. What’s the difference?

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RPM

ODO 0032069 miles

Oil Temp MPG

Miles to Empty: 219

MPH

One measures the car.

The other measures the service.

Standard Software-Defined Service Levels

Many companies have adopted a customized standard service catalog collaboratively designed with our patented tools and software.

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Application-Aligned Storage Service Levels with Non-Disruptive Volume Movement Between Service Levels

Service Level Capacity Value Performance High Read High Update Extreme

Validated Applications

Backup,Replication,

ArchiveFile Shares,

Email, Web Data

General Purpose Databases and

ApplicationsRead intensive

Applications

Write and Read intensive

applications

Extremely Low Latency High

Write Applications

SLO (QoS Throttle in IOPS/TB) Very Slow Slow Medium Fast Very Fast Fastest* Read% Low 50/50 50/50 >50% Low Low

Flash-Accelerated, SAN & NAS, Non-Stop Availability+

Key Components of Service Enablement

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Service MenuInterface

Service Level

Management

Service Level

Reporting

Service Level ReportingUse Cases for Performance Against SLO and SLA

Performance to Service Level Objective

Performance below Service Level Agreement

Performance underutilization

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0

200

400

600

800

1000

1200

1 2 3 4 5 6 7 8 9 10

SLO (Throttle)

SLA

Volume 1

Volume 2

Volume 3

Bridging the Executive Conversation Chasm

Service Strategy & Design bridges the gap between Technology (service platform) and the Business (service purpose)

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Business:Revenue, Margin,

Earnings, Cash flow,Market Share

Technology:

Components, Speeds,

Features, Products,

Assets

Cloud Storage

Service Model• Application alignment

• SLOs & SLAs

• Agile

• Predictable

• Business Outcomes

• Internal / External

Service Design Workshop Agenda

Session 1: Storage Service Catalog

Outcomes: The service menu with units of service offered, key SLA metrics

Session 2: Storage Service Platform

Outcomes: The technical service platforms to support delivery of units of service and QoS policy definition

Session 3: Service Business Model

Outcomes: Price per unit of service with revenue, cost, and margin estimation

Session 4: Service Business Summary

Outcomes: Summary of the service design, planning of next steps.

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Thank You

Questions?

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