Testing & Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

Apps for websites: simplifying the technology landscape for all publishers

o New testing technology. Testing new technology partners can be complicated; Ezoic makes it easy:o Integrate your website o Install the app you want to testo Allocate traffic to it

o Automation / Evaluation. Experiments are set up for you by the system and optimization is based on goal setting, not management – saving you time.

o Auto-Pilot. Allocate a percentage of site traffic for testing and gain insights and automated performance benefits over time. No specialist technology skills required.

• Display ads can sometimes be ineffective because the users are ‘tuning them out’.

• Keeping the ads fresh by dynamically changing size and location boosting ad effectiveness.

• Testing the effect of ad combinations is more effective than a/b testing individual ad placements.

• Optimize for:o User session optimizationo Balancing usability metrics & ad incomeo Better native & display ad placement

combinations• Ezoic Ad Tester automates the whole process of

multivariate ad testing & solves for all these considerations.

Ad Tester App - Cures Ad Blindness and Increases Earnings

On this page there are 5 ads. 4 Display ads (green) and 1 native ad unit (yellow).

1

3

24

5

Testing different combinations of display and native ads and measuring how they interact establishes

which combinations are the most successful.

Ad Tester App – automates the process of testing new ad combinations on any site

…. Better placed ads boost advertiser quality and help usability

Layout Tester App automates the process of testing new page themes which improves usability (& ad income).

Experimental Layouts on MobileOriginal Layout

Example: Original Layout & Experimental Layouts on DesktopNotice the different menu styles, search boxes and colors being tested

Ezoic Experimental Layouts on DesktopOriginal Layout

Set goals for ad optimization and usability optimization.

1. Create an Ezoic account & integrate your site into the cloud platform via name servers.

2. Paste in the Header script and create Ezoic ‘placeholders’ for ad units (potential ad spots). Wrap or convert original ads.

3. Get approved for Google’s ad exchange and turn Ezoic on (by device) & select the percentage of traffic that will be directed to Ezoic for testing.

Integration Process

Control all aspects of the ad testing process…

• Set the max number of ads / page• Select the type of ads tested

(display, native, in-line, etc)• Control where ads are placed• Approve ads by category• Disable ads on certain pages• Block advertisers by URL• Include your own Direct Ad

Orders into the testing process

• Mediation links all your existing ad network accounts into one reporting and optimization platform.

• Ad networks compete with Ezoic’s ad partners.

• Income from mediation partners accrues with the mediation partner and is reported in Ezoic dashboard.

Mediation App – testing and evaluating ad partners

Advanced Reporting – the key to curating your content

• Advanced reporting shows which pages earn the most by platform, country and traffic source.

• Earnings per thousand visits is the ad income success metric (EPMV).

• User experience and revenue results are reported together.

• Original site performance is reported and acts as the experimental ‘control’.

Summary

o Ezoic offers an ever-expanding selection of technology apps for website testing & optimization. o Integration with Ezoic is simple, effective and instantly reversible.o Ezoic’s own ‘Ad Tester’ and ‘Layout Tester’ apps allow testing to begin on a small portion of a site’s traffic (by

device) at first – which mitigates any downside revenue risk. o Testing works: Ezoic tester apps yield average income improvement of 240% with UX metrics enhancements of

over 40%

Testing & Optimization Platform

Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

John ColeCCOEzoic Incjohn@ezoic.com760 550 9689