Introduction to Facebook Marketing in Tourism

NEWSFEED

Facebook Seite Anwendung

one-to-one Post in den Stream:Wird vom Nutzer ausgelöst

one-to-many Post in den Stream:Erreicht alle Fans im Stream

E-Mail:(nur soweit Nutzer genehmigt)

Aktualisierung:Erreicht alle Fans in der Inbox

Inbox

COMMUNICATION CHANNELS

FANPAGES

APPLICATIONS IN A CANVAS

FACEBOOK APPS

How to create viral effects?

Only apps can !

FACEBOOK APPS

APPLICATIONS IN TABS

FACEBOOK APPS

Send one user to facebook ...

FACEBOOK CONNECT

8

… and get 3 users back

FACEBOOK SELF-SERVICE ADS

Poll

Event (RSVP)

Video

Virtual Gifts

FACEBOOK HOME ENGAGEMENT ADS

BEST PRACTICE

AIDA

BEST PRACTICE

BEST PRACTICEEASYJET

The Tab „Holiday Planner“ to the Canvas Page of the app

SOUTHWEST AIRLINES

BEST PRACTICE

The Tab „More Luv“ with:

- Poll

- Comment box

- Virtual Gifts (Postcards)

Easy Solutions

Easy Solutions

THANK YOU

http://www.facebook.com/fbbiz

http://www.facebook.com/xihitDE