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    Computers and Information Technology -

    Industry Overview

    Information science is the science that investigates the properties and behaviors of information, the forces

    governing the flow of information, and the means of processing information for optimum accessibility and

    usability. The field is derived from those related to mathematics, logic, linguistic, psychology, computer

    technology, graphic arts, management and other fields.

    A nations development potential depends upon its ability to continuously educate its population and its

    ability to create armies if skilled manpower. In particular, use of Information Technology (IT) in acquiring

    knowledge and skill has become an essential element in education and training. These IT elements in the

    educational process have magical effects.

    Higher education without the support of IT makes the lives of learner and teachers equally difficult. A

    nations intellectual strength depends upon IT support. The use of computing and communication technology

    to enhance the efficacy of transaction and productivity is the driving force in this new era of social and

    economic transformation in the new society called Information Society.

    A strong IT structure can give an institution a competitive advantage for the best students and faculty and an

    advantage in competition for absorbing external research and grants to execute studies, research etc. in a

    short time and with great resolution.

    IT with reference to TECHNOLOGY IN EDUCATION encompasses one or more of the following:

    y Vocational training tools, such as CBT (Computer Based Training), CAD (Computer Aided Design),etc.

    y Computer and computer-based systems for instructional delivery and management, e.g. CAI(Computer Aided Instructions) etc.

    y Internet/web based education e.g. not only educational information with text, graphics but alsocourses are offered by various web sites.

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    Education forms the backbone of a nation and is one of the most important key indicators of a countrys

    growth and development. In fact the rise of knowledge economy at a global level has once again

    reinforced education, in all its forms (elementary, secondary, higher, vocational, and adult) , as the key

    economic and business driver.

    In the past, government was the sole education provider as it was primarily considered a social service.

    However, with liberalization and globalization of economy, it has become evident in the last decade or so

    that the government cannot alone can bear the cost of the education sector. The private sector has stepped

    in to fill the gap and has increasingly enhanced its profile in education over the last decade. This had led

    to a growing debate in recent times on Indias Educational Policy and the changes required making the

    education sector more vibrant and flexible to meet the rapidly diversifying needs of our growing

    economy.

    India entered the computer scene at a time when the world was switching over from mainframe

    computers to personal computers. In 1990 India caught up swiftly with the technologically advanced

    countries to emerge as a key player on the world software map. The presence of hardware giants like the

    IBM, HCL and Hewlett Packard ensured instant transfer of hardware technology and we witnessed the

    launch of new products simultaneously in India and the west. In a decade India had been acclaimed for

    having the best software professionals. This was largely due to the involvement of the worlds major

    players who opened software development centers to derive their competitive advantage. At the turn ofthis millennium the industry got a steady impetus with convergence technologies initiating jobs in the

    service sector. Indias IT industry is worth Rs. 16, 000 or 1.2 billion dollar share in the world market.

    The IT growth was, however, faced by critical anomalies. While India boasted of steep progress and

    global growth of the industry, it confronted a dismal underdeveloped and overstretched IT infrastructure.

    Problems such as poor access and poor service dogged even basic services. This called for a complete

    restructuring of basic infrastructure required by the industry. Software technology parks committed to

    providing to these critical anomalies facing this sunshine industry were set up. The policy of Indian

    government initiated private IT firms to bring the latest technologies which would expand computer

    networks. Online education is an outcome of the invasion of computers in education. Numerous

    educational courses, references, institutional information, application and admission processes are now

    available with the massive computerization of education sector.

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    HCL

    Company profile and facts

    HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 6.5 billion. The HCL

    Enterprise comprises two companies listed in India, HCL Technologies and HCL Info systems.

    The 3 decade old enterprise, founded in 1976, is one of India's original IT garage start ups. Its range of

    offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote

    Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology

    and Telecom products in India. The HCL team comprises 63,000 professionals of diverse nationalities,

    operating across 23 countries including 360 points of presence in India.

    HCL has global partnerships with several leading Fortune 1000, including several IT and Technology

    majors.

    Along with the swiftly growing software technology industry, HCL, which was hitherto known as the

    pioneer in modern computing made the advent into software development

    HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services

    arena.

    Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation,

    and manages the network for Asia's largest stock exchange network apart from designing zero visibility

    landing systems to land the world's most popular airplane. And this it does across 18 countries and across

    360 service locations in India.

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    HCL ENTERPRISES

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    HCL Technologies HCL Technologies is one of Indias leading global IT Services companies,

    providing Software led IT Solutions, remote infrastructure management services

    and BPO. The company leverages an extensive global offshore infrastructure and

    its global network of offices in 16 countries to deliver solutions across select

    verticals including Financial Services, Retail and Consumer, Life Sciences

    Aerospace, Automotive, Semiconductors, Telecom and MPE (Media Publishing

    and Entertainment). For the ending 31st March 2008, HCL Technologies, along

    with its subsidiaries had revenue of US $ 1.7 billion and employed 48, 802

    professionals.

    HCL TECHNOLOGIES

    HCL TOUCH HCL COMNET BPOs KPOs

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    HCL Infosystems

    .

    HCL Infosystems, with revenues of US $ 3.1 billion, is India's premier information

    enabling company. Leveraging its 27 years of expertise in total technology solutions,

    HCL Infosystems offers value-added services in key areas such as system integration,

    networking consultancy and a wide range of support services.

    HCL Infosystems is among the leading players in all the segments comprising the

    domestic IT products, solutions and related services business, which includes PCs,

    servers, networking products, imaging & communication products.

    Continuously meeting the ever increasing customer expectations and applications, its

    focus on integrated enterprise solutions has strengthened the HCL Infosystems SSO's

    (System Support Organization) capabilities in supporting installation types ranging from

    single to large, multi-location, multi-vendor & multi-platform spread across India. The

    SSO, comprising a direct support force of over 1600+ members, is operational at 170+

    locations across the country and is the largest such human resource of its kind in the IT

    business.

    HCL Infosystems offeres value-added services in key areas such as system integration,

    networking consultancy and a wide range of support services. HCL Infosystem

    manufacturing facilities are ISO 9001-2000 and ISO 14001 certified and adhere to

    stringent quality standards and global processes. It is rated among the leading players in

    all the segments, comprising domestic IT products, solutions and related services,

    including PCs, servers, networking products and communication products. HCL

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    Infosystems owns the brand of ingeniously developed and manufactured, most popular

    PC-Ezeebee, Busybee, Beanstalk and Infinity- and iys robust manufacturing

    facilities.

    HCL Infosystems has a long standing relationships with world technology leaders such as

    y SUN for enterprise computing solutionsy INTEL and AMD for PCs and pc serversy MICROSOFT, NOVELL and SCO for operating systems and software solutionsy Toshiba Corp. for business automation equipmenty SAP AG for specialist ERP solutionsy ORACLE, SYBASE and INFORMIX for RDBMS Platform, EMCy VERTAS for storage solutions.

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    HISTORY AND MILESTONES

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    PARTNERSHIPS

    HCL has always prided itself on its partnership engagements. Partner models are also

    evolving in the technology industry. Innovation has extended into the ecosystem and

    community based engagements are coming into play. HCL has also enhanced its

    relationships with partners and is creating a variety of innovative partnership models,

    with various approaches to risk-reward sharing. Some of the notable partner

    engagements:

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    PRODUCTS

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    AWARDSANDACCOLADES

    y 3rd most-valuable ICT brand after Microsoft & Intel - by Planman Consulting & ICMR Research

    y Amongst the top 10 in brand association and brand loyalty - byPlan man Consulting & ICMR Research

    y 21st most-valuable brand - by Plan man Consulting & ICMRResearch

    y Amongst Indias 100 most Valuable Brands 2007 - by ICMR & 4Psy CNBC AWAAZ Consumer Award 2007 for most preferred

    personal computer brand

    y The most Admired Retailer of the year 2007 - by India RetailForum

    y Excellence in Quality Management Award by ELCINA -Dun & Bradstreet for 2006-07

    y Best Employer of the year 2007 - by DATAQUEST incollaboration with IDC India

    y Excellence in Environment Management by ELCINA - Dun &Bradstreet

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    HCL CareerDevelopment Center

    HCL in Training

    y The company has ventured into the field of IT training with anobjective to meet the increasing demand for skilled professionals

    from organizations across the country.

    y HCL Infosystems provide specially designed programs in high-endSoftware, Hardware and Networking solutions. There are more

    than 130 fully operational HCL training centers in all the major

    locations across the country.

    y As the fountainhead of the most significant pursuit of humanmind (IT), HCL strongly believes, "Only a Leader can

    transform you into a Leader". HCL Career Development Centre

    (CDC) is a formalization of this experience and credo which has

    been perfected over three decades.

    y It is an initiative that enables aspiring individuals to benefitfrom HCLs longstanding expertise in the space and become

    Industry ready IT professionals.

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    Maintaining Quality - One of the key elements to HCL's success is its never-ending

    pursuit of superior quality in all its endeavors.

    HCL INFOSYSTEMS believes in the Total Quality Management

    philosophy as a means for continuous improvement, total employee

    participation in quality improvement and customer satisfaction. Its concept

    of quality addresses people, processes and products.

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    HCL Edge

    y Interview Skills, Mocks, Comm. Skill sessions, Finishing School.

    y Special session on Stress Management.

    y Educational Trip to HCL manufacturing Plant on Approval.

    y HCL Technology and Intellectual Books.

    y Self - Asset Management System/ Quality Testing before PlacementAssistance

    y Placement Assistance.

    y Infrastructure sharing @ 15% with the college.

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    HCL CDC ADVANTAGE

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    PARTIAL LIST OF CUSTOMERS

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    HCL GLOBAL EDUCATION PARTNER

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    About HCL CDC

    It is an initiative that enables aspiring individuals to benefit from HCLS longstanding

    expertise in the space and become Industry ready professionals. As the fountainhead of

    the most significant pursuit of human mind (IT), HCL strongly believes Only a leader

    can transform you into a leader. HCL CDC is a formalization of this experience and

    credo which has been perfected over three decades.

    A pioneer in IT industry and a leader of 31 years, HCL has been on the forefront of most

    of the innovations in the Information Technology. With strengths in hardware, software

    and networking technologies, HCL has emerged as a global leader in IT space. To

    enhance its market reach and strength, HCL has tied up with global technology leaders

    viz. Microsoft, Oracle, Cisco, Red Hat, IBM and Thomson Prometric. These alliances

    will help students learn the contemporary technologies through different modes of

    learning.

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    COURCESOFFERED

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    Programmes Offered

    CAREER PROGRAMS

    These are the programs which are of long duration.

    HCNA (HCL Certified Network Associate) : 1 year duration

    HCNP (HCL Certified Network Professionals) : 2 year duration

    HCNE (HCL Certified Network Engineer) : 3 year duration

    MODULAR PROGRAMS

    These are the modules which are of short duration:

    y Implementing Windows Application using VB.NET(2 Months) 80 Hrs.y Implementing Windows Application using C# (2 Months) 80 Hrs.y Core Java 1.5 (2 Months) 80 Hrs.y Advance Java 1.5 (2 Months) 80 Hrs.y Oracle DBA (4 Months) 160 Hrs.

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    Introduction of the Project

    Project Name

    Brand Awareness and Customer Satisfaction

    Significance of the Study

    Project will focus on potential of big companies in the given vertical & to create more

    brand awareness of HCL CDC as a brand & also to create a new market in the given

    vertical which is still unexplored also understand the mindset of students while joining

    the course for their future development and other things they keep in mind at that time

    regarding their future prospects. It will also recommend the points to HCL CDC to

    improve upon to increase its market share in education industry and to increase the

    satisfaction of the customer.

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    Research Objective

    The team was assigned with the task of predicting the customer behavior towards HCL

    CDC Courses in education Industry as a part of the summer training curriculum. The

    entire project was divided into two parts:

    a) To know the brand awareness about HCL CDC.b) To know the HCLS position in the market with respect to its competitors.

    c) To know that weather the students are Satisfied with the courses offered by HCLCDC and suggestions.

    Based on the Market research conducted the team was expected to submit a project

    report on the same.

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    Research Methodology

    RESEARCH DESIGN

    As mentioned above that HCL started its career development center two years ago only.Consequently, people are not much aware about HCLs presence in education industry.So, to check the brand awareness among people and the satisfaction of students who are

    persuing courses from HCL CDC or have completed their course, a research wasconducted.

    STATEMENT OF THE PROBLEM

    Are people aware about the HCLS presence in providing computer education?

    When people hear about HCL, only HCL Technologies and HCL Info systems strike theirmind. Most of the people till date are not aware about HCLS presence in computereducation. It means people are not much aware of HCLS Career Development Centers.So, HCL needs to make more efforts to promote its Career Development Centers. AlsoHCL CDC needs to achieve the maximum customer satisfaction to stay in the long run ineducation industry.

    TYPE OF RESEARCH : Descriptive studies

    Descriptive research studies are those studies where the problem is partially known andwe do the detailed analysis of the problem. Descriptive studies help in understanding andassessing the critical issues of problems. In short, descriptive research can be used todraw results.

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    SOURCE OF DATA : Primary data & Secondary data

    Primary data was collected from students through a structured questionnaire comprising

    of various questions for analyzing brand awareness and customer satisfaction . Theresumes of the students who apply for job and the databases already lying with HCLCDC are used as secondary data. Also I took the help of internet for data collection.

    RESEARCH INSTRUMENT : Structured questionnaire

    A structured questionnaire, is one in which the questions asked are precisely decided in

    advance. When used as an interviewing method, the questions are asked exactly as theyare written, in the same sequence, using the same style, for all interviews. Nonetheless,the structured questionnaire can sometimes be left a bit open for the interviewer to amendto suit a specific context.

    SAMPLING PLAN

    SAMPLING METHOD: probability sampling (Convenient)Convenience sampling is the selection of units from the population based on their easyavailability and accessibility to the researcher is known as convenient sampling.

    SAMPLE UNIT: StudentsSAMPLE SIZE: 100AREAS COVERED: Punjab University, Sec. 34 Chandigarh.

    Market Area, Sec. 17.

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    PLAN OF DATA ANALYSIS:

    The primary data collected through the survey was analyzed step by step in thefollowing manner:

    The information thus obtained from the questionnaire was put into the excelsheet.

    Bar diagrams were used to make comparisons among institutes.Finally, findings, suggestions and conclusion were derived.

    FIELD WORK

    The field work for research was conducted, which involved face to face interview withthe respondents. During the survey, feedbacks have been taken regarding the HCL CareerDevelopment Centers from the respondents.

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    COMPARISON OF HCL CDC, NIIT& JET KING

    INSTITUTES HCL CDC NIIT JET KINGHEADQUARTER NOIDA NEW DELHI MUMBAI

    YEAR OF

    ESTABLISHMENT

    1976 1981 1990

    PRESENCE INCOUNTRIES

    19 30 01

    ADVERTISEMENT NIL TV +NEWSPAPERS

    TV+NEWSPAPERS

    CERTFICATIONS HCL+

    INTERNATIONALCERTIFICATIONS

    NIIT

    CERTIFICATES

    JETKING

    CERTIFICATES

    FEE STRUCTURE VERY HIGH REASONABLE REASONABLE

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    ANALYSIS ON THE BASIS OF STRENGTHS

    HCL CDCS STRENGTHS

    Brand value HCLS worth of mouth Deals with all parts of IT which none other institutes do. Placements through centralized HR department Dual certifications provided Seven gold partners

    NIITS STRENGTHS

    Good infrastructure Wide product portfolio starting from the BASICS to high- tech programs Strong promotion through TV and Newspapers. Long time of establishment(1981) Reasonable cost Good courseware

    JETKINGS STRENGTHS

    Leader in Hardware and Networking Good infrastructure Reasonable cost Branding strategies like seminars etc. specially in regions like Himachal Pradesh.

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    INTERPRETATION

    Analyzing the strengths of HCL CDC, NIIT and JETKING, we can interpret that while

    promoting its brand in computer education, HCL CDC can leverage its strengths. HCL

    CDC can focus on the weight age of the certifications provided at its career development

    centers. The first certificate is provided by HCL Company itself. The second certificate is

    provided by international companies likeMicrosoft, Red hat, Cisco, Oracle, Prometric,

    SDI, IBMetc. These are the seven gold partners of HCL CDC. HCL CDC conducts test

    for certifications by these companies at its Prometric centers. The other benefit attached

    to it is that HCL CDC provides vouchers (i.e. discount coupons) for these tests which is

    20-30% of the total fees for the test. The facility of certification by so companies is not provided by NIIT or Jet king. If the student clears the test then he is provided the

    clearance certificate of the respective international company. But if the is not able to clear

    the test then he/she is provided with participation certificate. These certifications are

    valid globally. Both the certificates provided by HCL CDC are of immense value and

    gives advantage to the students.

    Apart from certification, HCL CDC provides hands on experience to the students through

    the live projects. This facility is not available in either of NIIT or Jet king.

    Certifications provided and the skills gained through live projects make an industry readyIT professional. HCL CDC provides 100% job assistance to these fresh professionals.

    Moreover, HCL is a well established brand so it does not require much advertisement.

    But to sustain in the market and to grow HCL CDC needs good word of mouth. This can

    be ensured if the students completing the programs are satisfied. The commitments given

    to the students in terms of the courseware, duration of the program, facilities etc. should

    be met by the company. This is so because these students would carry with themselves

    the image of HCL CDC. They would go in the market and act as a promotional tool for

    HCL CDC.

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    ANALYSIS ON THE BASIS OF WEAKNESS

    HCL CDCS WEAKNESSES

    Time of establishment Lesser advertisement High fees

    NIITS WEAKNESSES

    Placements are not that good Prometric centers

    JET KINGS WEAKNESSES

    Brand value Does not provide high-tech programs in software programming Placements

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    INTERPRETATION

    As HCL started its career development centers in 2006, so it is taking time in spreading

    awareness about these centers and its presence in providing computer education. So, time

    of establishment of HCL CDC is responsible for lesser extent of brand awareness among

    the students. Moreover, if HCL has taken the initiative of providing the computer

    education to the students, so it should cater to the needs of all kinds of students as NIIT is

    doing by providing programs starting from BASICS to high tech programs. So, HCL

    CDC should widen their product portfolio. High fee structure is also one of the problemfor HCL CDCs. HCL being a brand charges high fee for its programs. HCL CDC has to

    charge high fees because of its high brand value, certifications and other facilities. These

    are students who are interested in learning a program from HCL CDC but cannot afford

    its high fees.

    Although HCL CDC gives a chance to the students to avail the benefit of scholarship and

    get some financial relief. The scholarship test conducted by HCL CDC is known as

    YPSE i.e. Your Pratibha Scholarship Exam. This exam is conducted in either August or

    September every year. The top 10% of the students are provided scholarships.But this scholarship program cannot help all the financial driven students and hence

    effect the business of HCL CDC. Here HCLCDCS competitors i.e. NIIT and Jet king

    enjoy an advantage of cost.

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    Market Share of Different Institutes

    We can also compare the institutes on the basis of the market share captured by them.

    Market share of NIIT : 37%Market share of Jet king : 25%Market share of HCLCDC : 27%

    Others : 11%

    37%

    25%

    27%

    11%

    NIIT

    NIIT

    Jet king

    HCL CDC

    Others

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    Questionnaire of Brand Awareness

    Towards

    HCL CDC Courses

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    DATA ANALYSIS

    INTEREST IN IT

    Q.1: Do you have an interest in IT for the future growth or just learning sake?

    Yes NoParticulars No. of respondents %

    Interested in IT 52 52

    Not interested in IT 48 48

    Total 100 100

    52

    48

    INTERESTED IN IT

    Interested in IT

    Not interested in IT

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    INTERPRETATION

    From the pie chart it can be interpreted that 52 students out of a sample of 100 are

    interested in IT for their future growth or just for purpose of learning. This is so because

    of the fact that IT has become has a necessity these days as it is involved in almost every

    field. This fact is also mentioned by HCL CDC in its website.

    Manufacturing

    Hospitality

    Health Care

    Banking andInsurance

    Education

    Govt andPublic SectorEntertainment Information and Technology

    IT

    CAREER OPPORTUNITIES

    NO INDUSTRY CAN EXIST WITHOUT IT !

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    This interpretation is in support of the chart shown before which shows the trend of

    increasing number of engineering graduates and IT professionals. Rests 48% do not want

    to make their career in IT. This segment of people comprises of medical students,

    students pursuing courses lake aviation programs, hospitality etc.

    But the whole gist of the interpretation boils down to the print that more than 50%

    students want to make their career in IT. It is an appreciable figure. It is the good news of

    the institutes like HCL CDC which aims at providing technical knowledge to the studentsand to make them industry ready professionals.

    CAREER OPTIONS IN IT

    Q.2: If yes, in which field you would like to make their career?

    HARDWARE SOFTWARE NETWORKING OTHERS

    Particulars No. of respondents %

    Hardware 11 11

    Software 54 54

    Networking 31 31

    Others 04 04

    Total 100 100

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    INTERPR ETATION

    It can be interpreted from the pie chart that 54% students who want to make their career

    in IT want to go for software programming, 31% for networking, 11% for hardware

    programs and only 4% for any other program like web designing, CAD etc.

    EXTENT OF BRAND AWARENESS

    Q.3: Are you aware about HCL CDC?

    YES NO

    11

    54

    31

    4

    SOFTWARE

    Hardware

    Software

    Networking

    Others

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    In this analysis the extent of brand awareness is checked percentage of respondents wereaware about HCLS Career Development Centers?

    Particular No. of respondents %

    Aware about HCL CDC 49 49

    Not Aware about HCLCDC

    51 51

    Total 100 100

    INTERPRETATIONFrom the pie chart it can be interpreted that Out of the 100 respondents, 49% were aware

    about HCLS Career Development Centers. This means HCL needs to promote its

    Centers at a large scale. This can be done through various promotional tools like TV,

    Newspapers etc.

    4951

    NOT AWARE ABOUT HCL CDC

    Aware about HCL

    CDC

    Not Aware about HCLCDC

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    PREFERRED MEDIUM FOR UPDATION

    Q.4: If we want to update you about latest in IT, how would you like to get information?E-MAIL TELEPHONE SEMINAR HOUSE VISIT

    Particulars No. of respondents %

    E-mail 39 39

    Telephone 24 24

    Seminars 30 30

    House visit 07 07

    Total 100 100

    Every organization or company needs to spread awareness and update the people about

    their products. For this purpose different modes can be used like e-mails, seminars, etc.

    Seminars can be conducted if we need to spread the message among the mass. Telephone

    calls can be made to have two-way interaction so that all the queries of the receiver can

    39

    24

    30

    7

    E-MAIL

    E-mailTelephone

    Seminars

    House visit

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    be met. This encourages better delivery of the message. House visit is another mode

    when the other means fails.

    INTERPRETATION

    From the pie chart it can be interpreted that 39% people want to update through e-mails.

    This also shows that internet or IT has become a part of their daily life. E-mail is the

    response of the majority of the respondents because informing through mails does not

    disturb their daily life. They can check the mails whenever they get time. But other

    means like telephone and seminar affect their daily routine and ask for sometime from

    their busy schedules.

    This chart also shows that 39% people want to be updated through e-mails, 30% through

    seminars, 24% through telephone and only 7% through house visit.

    POTENTIAL AREA FOR BUSINESS

    Q.5: Which area do you belong to?

    CHANDIGARH HIMACHAL PRADESH PUNJAB OTHERS

    Particulars No. of respondents %

    Chandigarh 57 57

    Himachal Pradesh 06 06

    Punjab 27 27

    Others 10 10

    Total 100 100

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    INTERPRETATION

    This chart shows that out of a sample of 100, 57% students were belong to Chandigarh,

    27% students from Punjab, 6% from himachal Pradesh and 10% of the students werecome from other states.From the pie chart we can be interpreted that HCL CDC is situated in Chandigarh. So,

    maximum business will come from the same area only. Although students from other

    areas like Punjab and Himachal Pradesh are also interested in learning some computer

    program from HCL CDC but due to demographic problem they find it difficult to join

    HCL CDC. So, we can conclude that maximum efforts should be put in promoting the

    brand in Chandigarh and its nearby areas like Mohali, Panchkula, etc.

    Q.6: How did you come to know about HCL CDC?

    FRIENDS NEWSPAPERS INTERNET

    57

    6

    27

    10

    CHANDIGARH

    Chandigarh

    Himachal pradesh

    Punjab

    Others

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    Particulars No. of respondents %

    Friends 50 50

    Newspapers 35 35

    Internet 15 15Total 100 100

    INTERPRETATION

    50% of the respondents said that they come to know about HCL CDC through friends,

    35% of them said that newspapers & 15% of the respondents said that they come to know

    about HCL CDC through internet.From the pie chart it can be interpreted that out of sample size of 100, 48 respondents

    came to know about HCL CDC through friends. This interpretation puts emphasis on the

    fact a word of mouth of company is a great promotional tool, so companies should try to

    eliminate negative word of mouth and create a positive word of mouth.

    50

    35

    15

    FRIENDS

    Friends

    Newspapers

    Internet

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    Q.7: Did you know that HCL CDC was also offering the same program as NIIT &JET KING?

    YES NO

    Particulars No. of respondents %

    Yes 48 48

    No 52 52

    Total 100 100

    INTERPRETATION

    From the pie chart, it can be interpreted that out of a sample of 100, 52 respondents didnt

    know that HCL CDC offering the same program and 48 respondents know about the

    programs offered by the HCL CDC.

    48

    52

    NO

    Yes

    No

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    Questionnaire of Customer Satisfaction

    Towards

    HCL CDC courses

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    ABOUT THE USAGE

    Q1. Are you HCL CDC student currently?

    Particulars No. of Respondents %age of Respondents

    YES 30 30

    NO 70 70

    Total 100 100

    INTERPRETATION

    This chart shows that only 33% of the students are doing courses from HCL CDC, and

    rest 67% Of the students are not doing courses from HCL CDC.

    33

    67

    NO

    YES

    NO

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    SATISFACTION OF QUALITY EDUCATION

    Q. 2 Are you satisfied with the quality of education provided at HCL CDC centres?

    Particulars No. of respondents %

    Highly Satisfied 20 20

    Satisfied 45 45

    Neither STS Nor DSTS 15 15

    Dissatisfied 08 08

    Highly Dissatisfied 12 12

    Total 100 100

    INTERPRETATION

    Above diagram shows that most of the students are satisfied with the quality of education

    provided at HCL CDC centers . but we cannot ignore those who are dissatisfied, which

    constitutes 20% of the total respondents.

    20

    45

    15

    8

    12

    Satisfied

    Highly satisfied

    Satisfied

    N.S.N.D.

    Dissatisfied

    Highly dissatisfied

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    NEED OF IMPROVEMENT

    Q.3 Do you feel that there is a need of some improvement in the technique and quality

    of education provided at HCL CDC centres.

    Particulars No. of Respondents %age of Respondents

    YES 25 25

    NO 67 67

    Cant Say 8 8

    Total 100 100

    INTERPRETATION

    Above chart shows that most of the students dont feel that there is any need of some

    improvement in the tech. and quality of education provided at HCL CDC centres . yet

    25

    67

    8

    NO

    YesNo

    Can't Say

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    there are some students who feel some kind of improvement in quality. And 8 % student

    cant say anything about this.

    RECOMMENDATION

    Q .4 would you like to recommend your friend to join HCL CDC in future?

    Particulars No. of Respondents %age of Respondents

    YES 82 82

    NO 13 13

    Cant Say 5 5Total 100 100

    82

    135

    YES

    Yes

    No

    Can't Say

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    INTERPRETATION

    Above chart shows that most of the students will recommend or advise to their friends

    to Join HCL CDC Courses in future. It shows that HCL is going in the right direction.

    And 5% students cant say anything about this.

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    FINDINGS

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    FINDINGS

    Most of the respondents were interested in IT. Students interested in IT want to make their career in software

    Programming.

    Less awareness of HCLS Career Development Centers. Most of the respondents want to update their information in IT through e-mails Chandigarh is the potential area for generating maximum business of HCL CDC.NIIT and Jet king are the main competitors. Most of the respondents came to know about HCL CDC through their friends.Newspaper is appeared as an effective tool of advertisement by majority of people. Students were like to do the computer program from HCL CDC. Brand name of HCL attracts the students to join HCL CDC.