introduction to home performance with energy star resnet ...€¦ · • other states used...

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Introduction to Home Performance with ENERGY STAR RESNET 2006 Megan Edmunds E-Star Colorado

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Page 1: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Introduction to Home Performance with ENERGY STAR

RESNET 2006

Megan Edmunds

E-Star Colorado

Page 2: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

•E-Star Colorado’s purpose/goals

•Issues with HERS for existing homes

•Colorado implementation of Home Performance with ENERGY STAR

Overview of presentation

Page 3: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

E-Star ColoradoE-Star Colorado purpose

To ensure the public benefits from advances in energy efficiency.

Priority results:•There is a decrease in per capita energy use in Colorado in housing

•Consumers demand energy efficient housing

•Building code officials and other professionals deliver energy efficiency and comfort

•Public policy and legislation are favorable to residential energy efficiency

Page 4: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

E-Star Colorado needs

• Need for a “Preferred Contractor” list

• Need to find a way to address existing home energy efficiency in absence of state subsidy for existing home ratings (the HERS rating is the “scale,” it’s not the diet)

Page 5: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Existing Home Energy Rating, post-subsidy

Existing Home Ratings as a Component of E-Star Home Colorado Energy Rating Volume, 1995-2003

Existing Home

0

500

1000

1500

2000

2500

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Num

ber o

f Rat

ings

Post ImprovementExisting HomeFrom PlansFinal Construction, OtherBuilt Green ColoradoBuilt Green & ENERGY STARENERGY STAR ONLYNew Construction, 2nd Try

End of Existing Home Rating Subsidy in 2000 ↓

Spin-off of 2 Rater Companies reduces E-Star Colorado volume

← (but not volume for state overall)

Page 6: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

•Rating doesn’t produce energy savings•Rating geared towards cost-effectiveness, which discourages comfort solutions•Rating doesn’t encompass “whole house” issues•Homeowners may not feel comfortable with unknown contractors•Homeowners may not feel comfortable staging improvements•Homeowners may just do the easiest thing themselves (water heater jackets vs. air-sealing and/or insulation)•Easier for Raters to make a living in new construction

HERS DOES NOT HAVE TO BE ALL THINGS FOR ALL SITUATIONS, but the HERS diagnostic skills are crucial

HERS drawbacks in existing homes

Page 7: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Solution?

Page 8: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Implementation process

• Find start-up funding• Design program• Sign partnership agreement with the EPA• Put together training team• Recruit contractors• Train• “Certify”• Market?• “Mentor”• QA

Page 9: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Things to keep from HERS

• Use of signed agreement to communicate program expectations, and create a “contract” with participants

• QUALITY ASSURANCE (the real “third party”), using HERS raters to test out the contractors

• Use of a field checklist to guide consistency in whole-house field approach (similar to HERS software for HERS industry)

Page 10: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Strategy: 80/20 rule

• Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

• Experience showed that 20% did 80% of the work• How to find just that 20%?

Page 11: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

The Contractor Recruitment Experiment:

• We required contractors to apply• Screened for strong businesses, lead generation, and

technical capability• Charged them instead of paid them

Page 12: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Status

• 9 contractors now up and running• Ft Collins and Boulder contractors moving forward;

Colorado Springs lagging• Embarking on an implementation evaluation

Page 13: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

What have been the fun parts?

• Recruiting• Training

Page 14: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Training

Page 15: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

More Training

Page 16: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Lessons for going forward?

• Keep it small in target market (let those contractors who took the risk establish business before flooding the market)

• Aim for a mix of participating contractors in each market (i.e., shell and HVAC)

• Only work with those who “get it”• Class camaraderie has led to contractors partnering instead of

competing• Don’t overburden with bureaucracy• Quality assurance is an extension of training, not a “gotcha” exercise

Page 17: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Lessons for going forward, continued

Ratings still offered as a choice to E-Star customers when:• Caller indicates they want to do the work themselves,• Caller doesn’t have a full year experience living in their

home,• Caller is primarily driven by cost-effectiveness concerns

Page 18: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

Next Steps

• E-Star to employ guerilla marketing tactics• Track lead generation• Efficient QA • Tracking results-is energy saved?

Page 19: Introduction to Home Performance with ENERGY STAR RESNET ...€¦ · • Other states used multi-million dollar budgets, with lots of marketing and incentives for contractors to participate

That’s all, folks!

Rich Moore, our “trainer extraordinaire”