introduction to keywords€¦ · introduction to keywords. keywords … goals for this lesson who...
TRANSCRIPT
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Introduction to Keywords
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Keywords … GOALS FOR THIS LESSON
Who
What
Why
When
Where
How
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What is Search Engine Optimization
From SearchEngineLand, their definition is listed as:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on
search engines.
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Search Engine Optimization Terms
SEO – Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s natural or organic search results.
Search Engine Visibility. Making your website – blog posts more visible to search engines… helping you become the right answer to people doing online searches.
SEM – Search Engine Marketing – Internet marketing primarily through ads online
SERP – Search Engine Ranking Page. This is the page that shows up online with the Google search results from your query.
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Keywords … A Big Part of SEO & Online Presence
Words that represent broad description of your area of expertise
How people can find you online in a Search
Words people use to Find you VS Words you would use
Use the Google Keyword Planner for help – or Wordtracker(limited)
Set 10 – 15 Keywords and Phrases for your business
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How do you know your keywords?
Describe your area of expertise
01Part of your services/products
02Related to your products / services
03Your clients use - right or wrong
04Represent your city or location
05
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Google Keyword Tool
Let’s go LIVE and learn
about
Keyword Planning
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Google Keyword Planner
Enter your website only to test what you have ●
Enter your website and up to 5 of your main keywords
Review the list it finds
Download All – to get the list
Sort by most often searched
Make your list from this and your own words/client words
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How do you use your keywords?
We will find out on the SEO Training Class!
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Watch your Inbox for your reminders about the LIVE training on
April 11th