Los Angeles Regional Export Council (LARExC) An Introduction to the Los Angeles Regional Export Council Bronwen E. MaddenExecutive Director Los Angeles Regional Export Council 350 South Bixel Street Los Angeles, CA 90017 Bronwen@LARExC.org http://LARExC.org

–Amy Liu, The Brookings Institution, World Trade Week 2012

“During the Great Recession, exporters’ revenues actually grew by 37%. Exports are

responsible for nearly half of U.S. GDP growth from 2010 to 2011 and yet they only make up

13% of our GDP (less than China, EU, and Canada).”

The Metro Export Initiative

President Obama launches the National Export Initiative (NEI) with an ambitious goal of doubling U.S. exports within a five-year period.

The Brookings Institution Metropolitan Policy Program launches the Global Cities Initiative (GCI), a joint project with JPMorgan Chase.

Los Angeles selected as the first pilot MEI city. The Los Angeles Regional Export Council (LARExC) works with Brookings to develop their metro export plan.

2009""

2010

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2010

Trade Statistics, 2012

•  Los Angeles Total Trade: $403.96 billion (4.31% increase from 2011)"Exports: $121.35 billion + Imports: $282.62 billion = $161.27 deficit

" " Source: WorldCity

Top LA Trade Partners Top LA Exports China (Ex: $27.10 B; Im: $132.15 B) Civilian Aircraft, Parts ($5.42 B) Japan (Ex: $16.07 B; Im: $31.96 B) Diamonds ($3.8 B) South Korea (Ex: $10.55 B; Im: $13.49 B) Cotton ($3.28 B) Taiwan (Ex: $6.52 B; Im: $9.10 B) Motor Vehicles ($3.17 B) Thailand (Ex: $3.31 B; Im: $7.42 B) Medical Instruments ($2.48 B) Germany (Ex: $2.31 B; Im: $8.02 B) Cell Phones, Landlines, Parts ($2.43 B) Australia (Ex: $8.51 B; Im: $1.50 B) Computer Chips ($2.38 B) Vietnam (Ex: $1.69 B; Im: $8.02 B) Scrap Iron, Steep ($2.15 B) Malaysia (Ex: $2.31 B; Im: $5.90 B) Computers ($2.06 B) Hong Kong (Ex: $6.95 B; Im: $9.83 M) Motor Vehicle Parts ($1.86 B)

Regional Export Challenges •  Slow export growth

•  Fragmented & disconnected programs

•  Resource constraints

Rank #69

0% 10% 20% 30% 40% 50%

Los Angeles

New York City

Houston

Salt Lake City

New Orleans

Real Export Growth of Top 100 Metros(1): Los Angeles Lags Many in the Nation

Exports as Share of GDP in Top 100 Metros(2): Los Angeles Leaves Room to Improve

Rank #33

0% 5% 10% 15%

New York

Los Angeles

Chicago

Dallas

Houston

(1) Brookings Metropolitan Policy Program, data for 2010 to 2011. (2) Brookings Metro Export Initiative, data for 2010.

One Sentence Overview The Los Angeles Regional Export Council is a non-profit, non-partisan, membership-based organization serving the LA region to facilitate exports and attract, retain, and expand foreign direct investment to create jobs.

Elevator Pitch •  The Los Angeles Regional Export Council is a Metro Export Initiative with a

strategic plan for regional export growth with the goal to create jobs.

•  The plan sets out four strategies to achieve this goal, with LARExC overseeing the implementation of the business plan. The implementation is structured around guidance from a regional public-private team of board members, advisory board members, directors at large and strategic partners.

•  The bottom line for the Metro Export Initiative is job growth. Increasing our exports will retain and create quality jobs. When we grow jobs, we attract investment, increase the tax base and enhance quality of life for the residents of Los Angeles region.""

Mission To Create Jobs Through Exports & FDI

Vision To help businesses in Southern California navigate the public and private resources needed to export their products and services and grow their business globally.

Objectives

•  Secure and increase quality jobs in the Los Angeles region driven by export growth

•  Support the national goal of doubling U.S. exports over the next five years

•  Foster a more globally-fluent, export-oriented business culture in the Los Angeles region, particularly among SMEs

•  Attract, retain and expand foreign direct investment

Strategy

•  Establish LARExC, 2010

•  Target High Opportunity Market Segments

•  Market the Los Angeles Region to the World

•  Work collaboratively throughout the five-country region for FDI""

Organizational Chart

Board of Directors & Executive Director

Mr. Norman Arikawa" Assistant Director, Trade

Development, Port of Los Angeles Mr. Stephen Cheung"Director, International Trade"

Office of LA Mayor Eric Garcetti Dr. Richard Drobnick

Director, CIBER"USC

Mr. Jim MacLellan"Director, Trade Development"

Port of Los Angeles Mr. Samson Mengistu"Deputy Exec. Director, Admin."

Los Angeles World Airports

Mr. Brian Peck"Deputy Director, Int’l. Affairs & Business Development, GO-Biz Dr. Robert Spich"

Director, CIBER"UCLA

Mr. Carlos J. Valderrama"

Senior VP, Global Initiatives"LA Area Chamber of Commerce

Mr. Jeffery A."Williamson"

Statewide CITD Director & Project Director, California STEP

Mrs. Bronwen E. Madden"

Executive Director"LARExC

The LA Mayor Drives Success for the Region •  Mayor’s executive team member serves on LARExC Board

•  Assures annual membership

•  Lends weight, stature to projects

•  Increase exports

•  Builds a cohesive network

•  Showcases successes

•  Drives a vibrant economic strategy

"

Target High Opportunity Market Segments Core Industry Sectors 82% of exports and 90% of export growth are concentrated in 12 industries Aerospace & parts Apparel & fashion Chemicals, including pharmaceuticals Computers & electronics Energy & green-technology Education Food processing Machinery manufacturing Medical & dental equipment Professional, scientific & tech services Royalties from intellectual property Travel & tourism

Regional Focus: Prioritize Pacific Rim & Latin America 15 Free Trade Agreement (FTA) Countries with USA

Trans-Pacific Partnership (TPP) Countries

Australia Australia Canada Brunei Darussalam Chile Canada Colombia Chile Costa Rica Japan Dominican Republic Malaysia El Salvador Mexico Guatemala New Zealand Honduras Peru Mexico Singapore Panama United States of America Peru Vietnam Nicaragua Singapore South Korea

Market the Los Angeles Region to the World

•  Export and FDI Initiatives

•  Business Programs

•  Trade Shows & Missions

•  In-bound

•  Out-bound

•  LARExC Member Benefits"

"

Export and FDI Initiatives

•  Community Resource Mapping

•  Access to Capital

•  Designed and Made in Los Angeles

•  International Business Matching

•  LA exporters to international markets & buyers

•  Foreign investors to local market intelligence

Export and FDI Initiatives – Short-Term Strategies

•  China-California Memorandum of Understanding

•  Mayor's visit to China, Japan and Korea, 2014

•  Mayor Garcetti request to Secretary of Commerce to host Regional SelectUSA program in Los Angeles

•  Los Angeles - Mexico City International Cities Economic Alliance

Business Programs •  Technical Assistance

•  Signature Trade Events

•  International Marketing

Technical Assistance Signature Trade Events International Marketing

Case Management Services Asia/Pacific Business Outlook California State Trade Export Promotion (STEP)

CITD/CMTC/DEC/SBDC Business Counseling Discover Europe Business Forum

Export Champions – UCLA Anderson and USC Marshall Schools of Business

Export University Training The Americas Business Forum Export Leaders LA

Trade Connect Seminars World Trade Week LARExC Website

Trade Shows & Missions Activity Industry Location Frequency Upcoming Show Dates Governor Trade Missions Multi-Industry Sector Rotational One annually TBD Mayor Trade Missions Multi-Industry Sector Rotational Two annually TBD International Licensing Show Royalties from IP Hong Kong, SAR Annual January 06-08, 2014 Hannover Messe Trade Fair Industrial Tech & FDI Hannover, Germany Annual March 7-11, 2014 SelectUSA Events"

Foreign Direct Investment Pearl River Delta, China Council of American States

Annual April 14-18, 2014 April 23-25, 2014

China Medical Equip. Fair Medical & dental equipment Shenzhen, China Bi-annual April 17-20, 2014 Seoul Food & Hotel Food Processing Seoul, South Korea Annual May 3-16, 2014 Paris Airshow Aerospace & Parts Paris, France Every two years June 15, 2015 Farnborough Airshow Aerospace & Parts London, United Kingdom Every two years July 02, 2016 Hospitalar Medical & dental equipment Santiago, Chile Annual July 24-25, 2014 Greenbuild Brazil Energy & green-technology São Paulo, Brazil Annual August 4-7, 2014 HKTDC Food Expo Food Processing Hong Kong, SAR Annual August 14-18, 2014 Nagoya Trade Show Nagoya, Japan October 12 – 15, 2014 Canton Fair: Phase 3 Multi-Industry Sector Guangzhou, China Bi-annual November, 2014 HKTDC Wine & Spirits Fair Food Processing Hong Kong, SAR Annual November 6-8, 2014 Medica Medical & dental equipment Düsseldorf, Germany Annual November 12-15, 2014

SelectUSA Events: http://selectusa.commerce.gov/upcoming-events Council of American States: http://www.invest-in-usa.org

Publications

•  Los Angeles Regional Export Plan by Brookings & LARExC

•  Metro Foreign Investment Initiative by LARExC

•  State of California International Trade and Foreign Investments Strategy by GO-Biz

•  Export Nation 2013 by Brookings""http://larexc.org/research/regional-trade-reports/

Thank You Questions & Answers