A Company with different Business Verticals focused on Partnering with Organisations offering Premium

Products/Services

We also provide Lifestyle Services to High Net Worth Customers

Building Profitable Premium Businesses through Marketplace Innovations

Luxury Hues Business Verticals are focused exclusively on thePremium Space in India.

Our expertise lies in the understanding of the lifestyle aspirationsof affluent Indians, their ever-evolving needs and understandingtheir unique requirements.

We harness this expertise through innovative thinking, therebycreating unique experiences & a strong emotional connect at everycustomer touch-point. We deliver innovative solutions across a fullrange of business requirements to brands looking to strenghtentheir presence in the premium space.

LH Consulting, CRM, Customer Acquisition & eCommerce

India

India

Business Verticals

Management Board

Amit Dutta

He has a successful track record in “thought leadership”, championing businesstransformation initiatives, innovations and transforming brands into leading andprofitable market players. Prior to founding Luxury Hues, Amit was VP-Marketing atAmerican Express where he led the transformation of the consumer card business. AsVP-Marketing Sales & After-sales at General Motors, he was responsible forsuccessfully establishing “Chevrolet” in India, ramping up volumes & expanding thedistribution footprint. As Head-Marketing for Reliance Infocomm, he was a core teammember in launching Reliance India mobile. Amit has earlier worked with HUL for over12 years. His assignments at HUL included Marketing Head for the Mass Market Tea’sportfolio & the Coffee portfolio.

Amit did his PGDM from IIM-Lucknow and graduated in Civil Engineering from JadavpurUniversity, Kolkata.

Amit is the Founder & Managing Director of Luxury HuesConsultancy Services (India) Pvt. Ltd. He also serves as the MD ofLuxury Marketing Council in India. He has over 20 years of CategoryManagement, Marketing and Sales Experience with P&Lresponsibility across a breadth of Product and Service categoriesleading large cross functional teams.

Founder & Managing Director, Luxury Hues Consultancy Services (India) Pvt. Ltd.

&

Quintessentially Concierge (India) Pvt. Ltd.

Muralidhara Kadaba

Murli till recently served as the President and Chief Executive of Financial Servicesvertical at Reliance Retail Ltd. Earlier, Murli worked for American Express as CountryManager for India and Area Countries, where he launched Amex’s consumer bankingfranchise in India and introduced several successful card products including ThePlatinum Card. Earlier, Murli was Vice President and Head of Investment Products atCitibank-India. Murli has served on the boards of American Chamber Of Commerce andFinancial Planning Standards Board. He continues to serve as an Advisor to RelianceIndustries Ltd., serves as a Director on several boards, is a member of the advisoryboard of Indian Institute of Learning Management, is an active member of YoungPresidents Organization, a member of IAN ( Indian Angel Network) and a CharterMember of TIE ( The Indus Entrepreneurs). Murli is an alumnus of XLRI, Jamshedpurand is a Graduate in Mechanical Engineering from SJCE, Mysore.

Muralidhara Kadaba (Murli) is the founder and CMD of MoonbeamCapital, a boutique Advisory & Investment Firm that specializes inearly stage mentoring and selective funding of businesses foundedby accomplished professionals with rich experience in LuxuryProducts, Financial Services, CRM & Analytics, Media &Entertainment, Education, Skill enhancement & Mobile technology.

Co Founder & Director, Luxury Hues Consultancy Services (India) Pvt. Ltd.

Ashish Chordia, Chief Executive Officer/Founder of SHREYANS hasplayed significant role in transforming luxury retail in India. Afterobtaining his Bachelor of Science from the Marshall School of Business(University of Southern California), Ashish Chordia started working withDeloitte in the management consulting field in the United States ofAmerica. While pursuing his career at Deloitte Consulting he foresaw atremendous opportunity in luxury retail in India and started planningthe creation of India’s first luxury retail brand “SHREYANS.”

Ashish ChordiaNon-Executive Director, Luxury Hues Consultancy Services

(India)Pvt. Ltd.

Ashish Chordia entered the luxury goods business by acquiring exclusive rights from renownedEuropean luxury companies and began to establish the foundation of the luxury conglomeratewhich would retail luxury products including but not limited to: cars, yachts, super bikes, fashionarticles, jewelry, etc.

After several successful years, the group now represents some of the world’s renowned brandssuch as: Porsche, Ducati, NetJets, Van Cleef & Arpels, Fendi, Dolce & Gabbana, Etro, and manymore…

Peter Raj Kapoor

In this role, which he held since June 2003, Mr Kapoor was responsible for growing aprofitable merchant business in Singapore, India, Thailand and across rest of ASEANoverseeing Sales, Marketing and Operations as well as providing strategic direction andfocus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific andAustralia region. Through the introduction of a series of innovative initiatives andstrategic partnerships , Mr Kapoor significantly grew American Express market share inseveral of these countries. Prior to 2003, Mr Kapoor was the Director and Head of theMerchant Business for India and Area Countries since 1997.

Mr Kapoor has been associated with American Express for over 20 years and is wellknown within the Card Industry in India and across the region.

He has a Bachelor in Pharmacy and a Post-Graduate degree in Management from LoyolaInstitute of Business Administration and the University of Chennai, India. Mr Kapoor ismarried with one daughter; he enjoys travelling and trekking.

Peter Raj Kapoor was till December 2009 the Vice President &General Manager ASEAN & South East Asia for Global MerchantServices at American Express International. He was also the RegionalHead for Merchant Sales for Japan , Asia and Australia.

Non-Executive Director, LH Consulting Pvt. Ltd. and

Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

LH Consulting

Building Profitable Premium Businesses through Marketplace Innovations

We forge genuine partnerships with clients in beingaccountable for conceptualizing & implementing a range ofbusiness solutions spanning India Entry Strategy, Identifyingemerging business opportunities, New Product developmentincluding Project Management, Brand Equity Management,Execution of Marketing Initiatives, End-to-End CustomerExperience and Training needs. Our single window approachensures a consistent brand identity across all touch-points.Our strengths in creating powerful & profitable brands for ourclients offering differentiated experiences, flows from theexpertise & passion of our high-quality management team.

LH Consulting

High Quality Management Team with proven Expertise in the Premium space

Building Profitable Premium Businesses through Marketplace InnovationsIn

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OUR SERVICES(A)Entry strategy for international premium brands looking to establish in IndiaOur services are aimed at facilitating international premium brands in leveraging the India opportunity.

Our expertise in understanding the premium segment in India, business practices and rules reduces the entry risk and compresses the time period for profitability.

(i) ASSESSING MARKET OPPORTUNITY

We establish the size of the business opportunity offered by the Indian market. Our services include:

• Quantitative & qualitative Market research tailored to client needs

• Our expert understanding of the lifestyle expectations of the affluent in India

• Assessment of competitive environment, Industry trends & estimation of likely scenarios

• Examination of government & legislative regulations

• Feasibility study

• We can organize client visits for a first hand feel of the market and arrange meeting with potential partners, industry experts and regulatory bodies

(ii) FINALIZING APPROPRIATE ENTRY STRATEGY

Luxury Hues in consultation with its client arrives at the appropriate India entry strategy based on all available business information. This strategy document includes evaluation of India entry options: Green field / Fully owned subsidiary / Representative office / Acquisition etc.

• Seeking regulatory and Government approvals for setting up the business incorporation

OUR SERVICES(iii) PREPARING THE INDIA BUSINESS PLAN

Developing the launch marketing mix, product, value proposition, pricing, loyalty & relationship strategy, end-to-end customer experience & service processes and channel strategy. Concept & communication development to build a sense of familiarity in the market place and earn affluent customers’ respect. This could involve adaptation of an international positioning to connect with the ‘Indian-ness’ of the affluent customer. Consumer testing of the proposed marketing mix, with the objective of fine-tuning the final launch mix and a more accurate estimation of demand.

• Consumer testing to evaluate and fine-tune product features, pricing, communication platform etc

• Leveraging unique insights from the HNI space in your brand strategy

• Selecting and acquiring specific sites for office & retail outlets

• Setting up organizations – building HR organization, teams & processes in start up phase.

– Recruitment of key executives

– Organization Design & HR Architecture – reporting and job design for achieving organization goals

– Design of competency frameworks for recruitment & development

– Design of Performance Systems & Processes

– HR Program Management

• Partner selection

• Establishing a distribution network

• Feasibility of the business plan, financial returns, payback etc

OUR SERVICES

(B) Management Consultancy Services for premium brands seeking to build penetration in the Indian affluent space(i) DEFINING THE MARKET OPPORTUNITY

1. Assessment of competitive environment

2. Industry trends & estimation of likely scenarios

3. Consumer insights from the HNI segment- preferences & attitudes

4. Coordinating any Primary market research that may be required

5. Sizing of opportunity

(ii) NEW PRODUCT DEVELOPMENT

1. Identifying new and emerging opportunities in the luxury space

2. Project management from concept development to market launch

3. Partnering your team in the full product development process including idea generation, consumer validation, brand & channel strategy, developing a full business plan & preparation for market launch

OUR SERVICES(iii) BRAND STRATEGY

1. Adaptation of an international positioning platform to the Indian market

2. Leveraging unique insights from the HNI space in your brand strategy

3. Outsourced brand management

4. 360 degree marketing & communication planning including digital initiatives & social media marketing

5. Leveraging PR to create buzz & build the brand “in conversation”

6. Measuring & tracking brand health & performance

(iv) EXECUTION OF MARKETING INITIATIVES

1. Implementing a Marketing Plan

2. Developing a Powerful Market Activation Program E.g.: Spend Stimulation Campaigns for Credit Cards, Increasing Store Footfalls etc.

3. Project Management of Store Roll out

4. Conceptualizing End to End Retail Operations and Implementation

OUR SERVICES(v) END-TO-END CUSTOMER EXPERIENCE

1. Process mapping of end-to-end customer experience and identification of gaps

2. Analyze gaps, explore service innovations given our understanding of high value customer’s service expectations

3. Use consumer feedback (focus groups, telephone interviews) to understand pain-points, key dis-satisfiers & insights on creating “Customer Delight” opportunities

4. Use “Quality Function Deployment” to create future processes. QFD is a structured methodology to identify & translate customer expectations from a product or service (Voice of Customer) into measurable characteristics.

5. Implement change plan along with your team

6. Monitor change plan for successful implementation.

OUR SERVICES

(vi) TRAINING

1. Customized training for your sales / service and store personnel to enhance their skills in engaging with demanding affluent customers

2. Compensation restructuring to impart focus on customer care & service

3. Setting Performance evaluation metrics keeping customer focus as the major evaluation parameter

4. Developing managerial & sales talent for superior customer experience

5. Setting up organizational HR architecture, including processes & systems

6. Organizing & conducting workshops for Leadership, professional skills, cross-cultural communication & customer service

(vii) QUALITY CONTROL & PROCESS MANAGEMENT

1. Six Sigma quality assurance & process mapping

2. Delivering training on implementing 6 sigma practice across organization

3. Designing & building Quality Management Systems for organization-wide control & supreme quality assurance for a delightful customer experience

CRM and Customer Acquisition Business Unit

• Luxury Hues CRM & Customer Acquisition Business Unit strives to ‘Maximize theLifetime Value of the Customer’ Through our array of CRM initiatives we ensure thebuilding of customer delight and in process create evangelists for your brand

• The CRM team at Luxury Hues helps its clients achieve high performance byefficiently anticipating, meeting and exceeding their customer's expectationsthrough successful and cost-effective implementation and management of theirCRM processes

• We are equipped to handle end-to-end Customer Relationship Managementprocess for our clients across diverse industries like;

Automobiles, Luxury Retail, Financial Services, Insurance,

High-End Real Estate etc. We have an In-House

Response Center with Team members trained to

engage with Premium Customers

OUR SERVICES

OUR SERVICES

Pre Purchase

(Learn & Shop)

Purchase

(Buy)

Post Purchase

(Own)

We broadly divide CRM into three key phases:

Pre Purchase (Learn & Shop)

Customer Acquisition Customer Segmentation

Data Analytics Training

Purchase (Buy)

Audit/Design Process Flows

Managing end-to-end Customer Experience

Training

Post Purchase (Own)

Customer Engagement Campaign Management

Loyalty/Rewards Program Management of Response

CenterCreative and Content

Development

Q U I N T E S S E N T I A L L Y

I N D I A

WHAT IS QUINTESSENTIALLY?

•The world’s leading luxury lifestyle group

•Founded in the UK in 2000 as a private members club and

concierge service

•Available 24 hours a day, 7 days a week, 365 days a year

•Quintessentially Group encompasses 18 sister companies

•Physical offices in 52 cities worldwide

•The only truly localised global concierge service in the

world

•Quintessentially cover over 35 languages within our

global network of offices

QUINTESSENTIALLY GROUP

Quintessentially India

Quintessentially is the world’s leading luxury lifestyle group. Founded as a privatemembers club and concierge service, the Quintessentially Group now encompasses 18sister companies including property, events, wine, art consultancy and even amodelling agency.

With an irresistible package of offers, benefits and privileges, Quintessentially is yourpassport to all that is hip, stylish and quintessential in today’s world. And with 24-hour-a-day telephone assistance, our experts are always on hand to save memberstime, hassle and money.

Luxury Hues is the India Franchise Holder for Quintessentially

• A Member was travelling out of Delhi, and he wantedHot ‘Hing Kachoris’ for breakfast from a small store inthat particular place. We managed to arrange thesame for breakfast and got it delivered to the hotelwhere member was staying

• We got a call from the secretary of acompany(Mumbai) MD late at night. The MD and hisfamily wanted to travel next day to Sydney by businessclass –preferably by Thai airways. They had triedcontacting a lot of travel agents and could not getconfirmed business class tickets on any of the airlines,let alone Thai airways. Next morning, with less than 12hrs in hand, we managed to source confirmedbusiness class tickets for the whole family on ThaiAirways for the same day. Not only they we alsoprovided them with a Meet & Greet Service to helpthem through the immigration process

Q India – Examples of Exceeding Client Expectations

• A Member wanted 7 tickets for the 7 pmshow ‘Run for your wife’ in Delhi. The ticketswere sold only through an online portal. Butby the time we received the request, alltickets were sold out. The next day wemanaged to source the contact numbers ofthe organizers of the show and arranged alltickets, that too in the best seats.

• Member wanted to get tickets for thepremier of the movie ‘Eclipse’ in Mumbai.This was a pass only show and no ticketswere being sold for this premier. We got intouch with the organizers and arrangedcomplimentary VIP passes for the Members

Q India – Examples of Exceeding Client Expectations

Q India Media Coverage

Q India Media Coverage

Q India Media Coverage

Q U I N T E S S E N T I A L L Y

I N D I A

A D V I S O R Y B O A R D

Piyush Pandey's career at Ogilvy, from a trainee Account Executive to ExecutiveChairman is a story of excitement and achievement, accolades and applause

Born in Jaipur, Rajasthan, Piyush obtained his Master's degree from St Stephen'sCollege, Delhi. Cricket seemed to be his calling as he led Delhi University to its win inthe Rohinton Baria Trophy in 1979. He also played in Ranji Trophy, India's premierdomestic cricket tourney. Piyush even worked as a tea taster, before joining Ogilvy in1982

Founded in 1928, O&M was the first advertising agency in India. 76 years hence, they continue to relentlessly pursue their passion for building and nurturing, enduring brands. Over the years O&M has helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many moreA power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country today

Piyush Pandey

Piyush Pandey – Executive Chairman & National Creative Director India & South Asia

Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashionconglomerate on the lines of international fashion houses. While taking premium Indianfashion labels to the world the company has also pioneered the concept of luxury retailin India.

Genesis Colors’ portfolio of brands include the likes of Satya Paul, Deepika Geghani,Samsaara, Bwitch, The Rack and well known international brands like Jimmy Choo,Canali, Kenzo, Bogetta Veneta, Just Cavali, Paul Smith to name a few

Sanjay Kapoor

Sanjay Kapoor is the MD of Genesis Colors. Sanjay is a former Citibanker.

Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

Mr. Vij was till recently the Executive Director of Sales, Marketing, and After-Sales atGeneral Motors Europe. He has previously served as the President and ManagingDirector of General Motors India

Punj Lloyd Group is a diversified global conglomerate providing Engineering &Construction services in Oil & Gas, Infrastructure and Petrochemicals, and with interestsin Defence, Aviation, Marine and Upstream sectors.With a turnover of US $2.6 billion,the Group’s three brands - Punj Lloyd headquartered in India, Sembawang Engineers &Constructors in Singapore, and Simon Carves in the United Kingdom, each with its ownsubsidiaries and joint ventures, converge to offer complementary services, richexperiences and the best practices from across the globe

Aditya VijAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

CEO & President Defence, Punj Lloyd Group

Sujal Shroff

Sujal joined his family real estate development firm in 1993 after returningfrom the United States. His family has been established in developingboutique residential and commercial projects in India since 1981. Sujal isalso a member of the managing committee of MCHI (MaharashtraChamber Housing Industry) the leading developer body for Mumbai andthe state

Vanguard was founded in 2002, focused on creating signature residential& commercial developments. With India's tremendous growth in the lastdecade a new demand for quality living and workspaces have emergedwithin the metros and Vanguard has established itself in this unique niche

Advisory Board Member, Quintessentially Concierge (India)

Pvt. Ltd.

Sujal Shroff - MD Vanguard Realty Private Limited

Shashank Sinha was raised and received his education in India.

Prior to joining Navis, Shashank held several senior positions with Sara Lee Corporationsince 2000, in Shanghai, Singapore, Paris and most recently Kuala Lumpur, where hewas President for South East Asia. Prior to Sara Lee, he spent 9 years with ReckittBenckiser in various offices (New Delhi, Buenos Aires, Sao Paulo and London).

Shashank carries over 20 years of experience in the sales and marketing of fast-movingconsumer brands in India and internationally, gained in a variety of operating andstrategy roles.

Shashank received his MBA from the Indian Institute of Management, Lucknow, Indiaand his Bachelor of Engineering degree from S.P. University, Vallabh Vidyanagar, India.

Shashank SinhaAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

Portfolio Director, Navis Capital

Altamount Capital Management is the first of its kind Multi Family Office in India.Altamount offers Multi-Family Office services, comparable to internationalstandards, combined with Private Investment Opportunities, offered to a networkof ultra wealthy families. While the focus of these families is to build and grow theirbusinesses, a dedicated effort and approach is needed to preserve and grow theirwealth locally. Altamount Capital Management was conceived to fill this gap

Sachin Karpe

Sachin Karpe is the Founder of Altamount Capital Management

Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

Peter Raj Kapoor

In this role, which he held since June 2003, Mr Kapoor was responsible for growing aprofitable merchant business in Singapore, India, Thailand and across rest of ASEANoverseeing Sales, Marketing and Operations as well as providing strategic direction andfocus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific andAustralia region. Through the introduction of a series of innovative initiatives andstrategic partnerships , Mr Kapoor significantly grew American Express market share inseveral of these countries. Prior to 2003, Mr Kapoor was the Director and Head of theMerchant Business for India and Area Countries since 1997

Mr Kapoor has been associated with American Express for over 20 years and is wellknown within the Card Industry in India and across the region.

He has a Bachelor in Pharmacy and a Post-Graduate degree in Management fromLoyola Institute of Business Administration and the University of Chennai, India. MrKapoor is married with one daughter; he enjoys travelling and trekking.

Peter Raj Kapoor was till December 2009 the Vice President &General Manager ASEAN & South East Asia for Global MerchantServices at American Express International. He was also theRegional Head for Merchant Sales for Japan , Asia and Australia.

Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd.

Luxury Marketing Council, India

Luxury Marketing Council, India

Founded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “byinvitation only” collaborative organization of 2,800 top CEOs and marketing executiveswho represent more than 860 major luxury goods and services companies. TheCouncil serves primarily as a catalyst in bringing the smartest, most imaginativemarketers of luxury products and services together to explore best practices andcritical issues, and share intelligence on best customers and market trends, to help theclients in growing revenues & loyalty of their customers.

Luxury Hues is the sole licensee for Luxury Marketing Council in the Indian market.

CEO Breakfast Forum

LMC India Kicked off its Series of Breakfast Forum’s in February. The theme of the 1st

forum was ‘Impact of Recession on the Indian Luxe Market’. 15 CEO’s from organizations across Industry verticals attended the forum. LMC, India published a

White Paper titled ‘Impact of Recession on the Luxury Market’

Partners

Unity Marketing & Pam Danziger

Pamela N. Danziger is an internationally recognized expert specializing in consumerinsights, especially for marketers and retailers that sell luxury goods and experiences.She is president of Unity Marketing, a marketing consulting firm she founded in 1992.Advising such clients as PPR, Diageo, Waterford-Wedgwood, Google, Lenox,Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Clairemagazine, The World Gold Council, and The Conference Board, Pam taps consumerpsychology to help clients navigate the changing consumer marketplace. Hertrademark ‘Why People Buy' approach is founded on a passion for data coupled with aneed to understand what drives and motivates consumers as they shop. In recognitionof her ground-breaking work in the luxury consumer market, Pam received the GlobalLuxury Award presented by Harper's Bazaar for top luxury industry achievers in 2007.

Luxury Hues’ collaboration with Unity Marketing enables premium brands in Indialooking to expand presence in US market, benefit from her expert knowledge of thepremium space.

Lux Research Japan

Lux Research Japan is a Japanese market research agency based in Tokyo. It primarilyundertakes bespoke qualitative, quantitative, and desk research projects forinternational luxury brand clients. Their expertise lies in luxury goods, travel,hospitality, and lifestyle sectors. Lux Research Japan also has extensive experience inother categories, including, IT, telecommunications and FMCG. It frequently conductsboth consumer and B2B researches to provide valuable insights to their clients. WithJapanese consumers responsible for approximately 40% of world's luxury goods sales,Lux Research Japan definitely plays a big role in understanding the Japanese market &consumers.

Luxury Hues’ collaboration with Lux Research Japan enables premium brands in Indialooking to expand presence in the Japanese market, benefit from their expertknowledge of the premium space

Liza Productions

Founded in 1999 by Liza Varma, a former Femina Miss India and well known model.

The Company has over a decade grown into a successful Events Production andManagement Organization with a strong team of motivated Professionals.

Today, She is a leading Fashion Choreographer with over 1000 shows to her credit inIndia and Abroad.

People Facet

People Facet works with you in finding the right solutions and help you inimplementing them in your organisation. Our expertise lies in the seamless integrationof design and deployment of HR Strategies that builds capability to create value andto grow.

We offer a full range of Solutions spanning across HR Consulting, Advisory,Performance Architecture, Capability Building and HR Analytics

Thank You!