introduction to marketing. bmi3c unit 1 slide 2 introduction to marketing brainstorm make a list of...
DESCRIPTION
BMI3C Unit 1 Slide 3 What is Marketing? Marketing is the sum of all the activities involved in planning, pricing, promoting, distributing, and selling of goods and services to satisfy consumers’ needs and wants.TRANSCRIPT
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INTRODUCTION TO INTRODUCTION TO MARKETINGMARKETING
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BMI3CUnit 1
Slide2
Introduction to Introduction to MarketingMarketing
BRAINSTORMMake a list of all the
terms you think of when you hear the word
MARKETING?
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BMI3CUnit 1
Slide3
What is Marketing?What is Marketing?Marketing is the sum of all the activities involved in planning, pricing, promoting, distributing, and selling of goods and services to satisfy consumers’ needs and wants.
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What is the point of What is the point of marketingmarketing
It’s not about what you want to sell, its about what the customers want to buy
BMI3CUnit 1
Slide4
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BMI3CUnit 1
Slide5
What is Marketing?What is Marketing?Marketing seeks to
•discover the needs and wants of prospective customers;
and•satisfy them.
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BMI3CUnit 1
Slide6
What is Marketing?What is Marketing?The key to achieving these two objectives is the idea of exchange: the trade of things of value between buyer and seller so that each is better off after the trade.
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BMI3CUnit 1
Slide7
AN EXAMPLEAN EXAMPLEME: HungryMcD’s: Needs to sell food
ME: Buy foodMcD’s: Makes money
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Requirements for Requirements for Marketing to OccurMarketing to Occur
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In Your Opinion…In Your Opinion…•What is necessary in order
for marketing to occur (i.e. who needs to bring what
to the table?)
BMI3CUnit 1
Slide9
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BMI3CUnit 1
Slide10
Requirements for Requirements for MarketingMarketing
1. Two or more parties with unsatisfied needs
•I need food, McD was in need of selling food in order to make money
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BMI3CUnit 1
Slide11
Requirements for Requirements for MarketingMarketing
2. Desire and ability to satisfy those needs
•I want to curb my hunger and have money, McD has food and a way for me to purchase it from them
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BMI3CUnit 1
Slide12
Requirements for Requirements for MarketingMarketing
3. A way for the parties to communicate
•I watch TV, McD advertises its products on TV
•I receive mail, McD sends out coupons
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BMI3CUnit 1
Slide13
Requirements for Requirements for MarketingMarketing
4. Something to exchange•I have money, McD has food
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BMI3CUnit 1
Slide14
DILBERTDILBERT
What’s wrong with the Pointy-Haired Boss’s suggestion?
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Needs & WantsNeeds & Wants
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BMI3CUnit 1
Slide16
NEEDS vs. WANTSNEEDS vs. WANTSA need occurs when a person feels deprived of basic necessities (food, drink, shelter)A want is a need that is shaped by a person’s knowledge, culture, and personality
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BMI3CUnit 1
Slide17
NEEDS vs. WANTSNEEDS vs. WANTSIf you are hungry, you have a basic desire or need to eat.Based on your past experience with hunger, you may want a chocolate bar or an apple.
NEEDfood
WANTapple
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BMI3CUnit 1
Slide18
NEED or WANT?NEED or WANT?watergatoradesaladCologneairAmerican Eagle Hoody
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BMI3CUnit 1
Slide19
What is a Market?What is a Market?A market is
•a group of people•with a desire to purchase a product
•and the ability or means to do so.
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BMI3CUnit 1
Slide20
What is a Target What is a Target Market?Market?A target market is
•a group of potential customers to whom an organization directs its marketing program•EXAMPLES: teens, parents, seniors, extremely wealthy, etc.
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Who Markets?Who Markets?•In your notes, brainstorm 5
groups who you feel market
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BMI3CUnit 1
Slide22
Who Markets?Who Markets?All organizations, and manyindividuals, including:Manufacturers
•market their products to potential customers
Ex.
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BMI3CUnit 1
Slide23
Who Markets?Who Markets?Service Businesses
•market their expertise to potential customers
Ex.
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BMI3CUnit 1
Slide24
Who Markets?Who Markets?Not-for-profit Organizations
•market their cause to potential donors
Ex.
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BMI3CUnit 1
Slide25
Who Markets?Who Markets?Politicians
•market their ideas to potential voters
Ex.
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BMI3CUnit 1
Slide26
Who Markets?Who Markets?Job applicants
•market their skills to potential employers
Ex.