introduction to marketing “ if a man write a better book, a better sermon, or make a better...
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Introduction to Marketing
“ If a man write a better book, a better sermon, or make a better mousetrap than his neighbour, tho’ he build his house in the woods, the world will make a beaten path to his door.”
Ralph Waldo Emmerson1899
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Marketing The entire process by which a product or service is
moved from the producer to the consumer.
? How does a entrepreneur/business-person encourage today’s sophisticated consumer to “beat a path” to the businesses door and buy their product/service?
Answer A carefully prepared and executed Marketing Strategy.
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Marketing Strategy
Also called a Marketing Plan. Important for all types of ventures, both for profit and not-for-profit. Whenever something of value is exchanged for something else of value, a marketing strategy increases the chances of success. Ensures resources expended on marketing are properly aimed/focused and are appropriate.
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Marketing StrategyFunction One
Identify target customers and define the product or service they are prepared to buy.
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Marketing StrategyFunction Two
Indicate the size of the potential market and outline possible trends.
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Marketing StrategyFunction Three
Identify sales expectations for a particular product or service, and the kind of promotion or advertising activity necessary to achieve those sales.