I n t r o d u c t i o n t o M a r k e t i n g

B u i l d i n g a S u c c e s s f u l M a r k e t i n g C a m p a i g n

M a r k e t i n g M e d i a M i x

Leveraging multiple media placements.

Selecting a theme and being consistent.

P r i n t A d s

Direct Mail

Newspaper Ads

Newspaper Inserts

P a t r i o t i c D i r e c t M a i l

L e a v e s D i r e c t M a i l

F l o r a l D i r e c t M a i l

P a t r i o t i c N e w s p a p e r I n s e r t s

L e a v e s N e w s p a p e r I n s e r t s

F l o r a l N e w s p a p e r I n s e r t s

P a t r i o t i c N e w s p a p e r A d s

L e a v e s N e w s p a p e r A d s

F l o r a l N e w s p a p e r A d s

D i g i t a l A d s

Create a consistent online presence

Multiple options available:

Questionnaire

Social Media: single image, carousel, and video

Banner ads: 7 sizes available

Q u e s t i o n n a i r e

S o c i a l M e d i a A d s

B a n n e r A d s

G a t h e r i n g L e a d s

M a r k e t i n g b u i l t f o r l e a d g e n e r a t i o n .

Direct mail & newspaper insert return cards

Social media questionnaire

Custom landing page

M a i l a b l e R e t u r n C a r d

Q u e s t i o n n a i r e L e a d s

C u s t o m L a n d i n g P a g e

U s i n g t h e m a r k e t i n g p r o g r a m t o l e v e r a g e R O I .

We’ll be able to track how many interested preened customers we get through:

• Return cards mailed in

• Questionnaires completed

• Landing page forms filled out

F o l l o w i n g U p w i t h L e a d s

Best practices for following up with leads:

Assign an employee to reach out to contacts

Follow up in a timely manner

Use preferred contact method

Always get an agreement on next steps

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T h a n k Y o u