introduction to mart development team
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Introduction to MART Development TeamIndias Leading Rural Consultancy
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MART
Established in 1993 MART has emergedas Indias leading Rural Consultancy
Firm
Follows philosophy of Social Heart &
Business Mind to offer marketing
solutions Working both in Corporate and Social
sectors
Team of 50 professionals having all
India presence offices in
Bhubaneswar and Kolkata Have provided expertise in Nepal,
Afghanistan, Mozambique and
Bangladesh.
NGO
Corporate
Government
Fourth
Sector
OrganizationBusine
ss
Mind
S
ocial
Mind
Business
Heart
Social
Heart
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ResearchDiagnosis of Business Problem through user centric methods
- value chain, opportunity sensing, KAP , product market
Strategy
Developing Strategy for Effective Decision Making
Piloting
Demonstration of strategy through incubation in contained geography
Scale Up
Strategic implementation in large geography evolving sustainable
business models
Training
Rural Sensitisation, Capacity building and Handholding
Our Services
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HealthcareFood &
Agribusiness
TelecomBanking &Finance
Livelihoods &Market Access
FMCG &Durables
Sector of Work
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Our Journey
1989Gramshree mela
1995National Study on Haats (weekly market) and Melas
1998 Creation of MARTs 3M livelihoods promotion model
2000Co-created Project Shakti with HUL
2003National Study on Rural Insurance
2005The Rural Marketing Book 2005ICT in Bangladesh
2006Status of Rural ICT in India, Microsoft India
2007Livelihood Management Agency, KUSP, A DFID funded project
2007Creation of Collective marketing model
2008Cannes Festival
2009Introduce Rural Marketing in Bangladesh
2009 - Pradeep Kashyap as President RMAI
2010Pioneered the Inclusive Marketing Approach
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InnovativeCo- Creation
INCLUSIVE MARKETING
Marginalized
SustainableIncomes
Partnerships
Inclusive Marketing
Inclusive Marketing is an
approach that looks at themarginalized not only BOP
consumers but also asproducers/ suppliers. Thisapproach uses innovative
co-creation andappropriate partnershipsoffering promise to add
economic value to goodsand services contributed
by the marginalized. It
therefore impacts povertypositively by improving thequality of life of the
marginalized.
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Large Scale BDS Facilitation by MART
BDS Intervention Impact People BenefitedGramShree Exhibitions for sale of
rural products in cities since 1989
300 exhibitions,
sale Rs.500 mn
1,00,000 producers
3M Model (Micro Finance, Micro
Market, Micro Planning) for
livelihoods promotion
CB and SED focus,
User manual in 3 languages
50,0 00 entrepreneurs
(NABARD, APRLP,
WORLP, MPDPIP...)
Haat (weekly market) promotion in
AP & MP
20 new haats started 75,000 buyers
4,000 entrprreneurs
Collective marketing of agri and
forest produce
Increase income and village
level marketing systems
7,500 householders in
500 villages
Rural Super Bazaars under APRLP and
DPIP MP
10 shops started by MACS 10,000 SHG members
Capacity Building of INGO, Bilateral
Projects, NGOs, Govt. staff etc.
Capacity on Market led
approach
Over 5000
professionals
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Collective Marketing
An Initiative by MART impactinglives of 7500 tribal families in Orissa
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10 15 %
5 -10%
5%
5%
Marketable surplus clustersidentified
Collectivization to achieveeconomies of scale
Drying, cleaning, sortingpackaging to add value
Direct linkages with bigger towntraders
Linkages with organised privatecompanies in cities
AdditionalPrice
Realization
Secondary Community InstitutionParticulars Impact
States Orissa and Jharkhand
Districts 10
No of Villages 500
No of SHG
members
7500
Turn over
(USD)
1.5 million
Products Tamarind, Mahua,Char, Niger, Lac,
Vegetables, Cow pea,
Cashew, MinOr
millets, Cotton etc.
The Model and Impact
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Our Social Sector Clients
http://www.alertnet.org/redir/mem_out_aaindia/http:/actionaidindia.orghttp://www.oxfam.org.uk/http://www.dfid.gov.uk/ -
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Our Corporate Sector Clients
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Thank You!