An Introduction to Mass Email Solutions for Salesforce

Table of Contents

• Common terminology

• Things to think about

• Solution advantages

• Solution disadvantages

• Pricing

• Questions

Common Terminology

ESP: Email Service Provider, aka mass email solution or email marketing tool – Exactly what we are looking at today!

Global Unsubscribe: When an email recipient selects “Unsubscribe” from an email, they are opting out of receiving ALL emails from you. thatSegmenting: A process that allows for you to unsubscribe from specific campaigns as apposed to globally.Profile manage

WYSIWYG: "What You See Is What You Get“ A WYSIWYG application enables you to see on the display screen exactly what will appear when the template is being created.

Drip Campaigns: automation and mapping around email responses triggered by certain customer behaviors.

Interface: A point where two systems, subjects, organizations, etc., meet and interact.

A/B campaigns: Is a method of sending out and testing the effectiveness for 2 types of campaigns to different audiences.

SMS or Short Message Service: A text messaging service component of mobile communication systems.

Native App: Built on the Salesforce platform, using Salesforce technology.

Things to Think About• What is my budget?

• What are my organization’s goals?

• How many contacts does my organization have?

• Who will be maintaining the application?

• What kinds of data does my organization need from an ESP?

• Should we try it before we buy it?

• No limits to batch emailing

• Pre-built templates, 75,000+ stock images

• WYSIWYG editor

• Security checks

• Analytics, such as open and click rates

• 30 day trial available

• Offers post card sending

• Analytics track aggregated URLs clicked per campaign

• Global unsubscribe

• No sharing across users

• Separate pricing for surveys

• Can be slow to load

• Unable to send SMS messages

Per 1 Email:First 10,000 emails FREE! 1,001 - 2,500 = .01105¢2,501 - 25,000 = .0102¢25,001 - 50,000 = .0085¢50,001 - 100,000 = .00722¢100,001 - 500,000 = .00638¢Above = Contact for pricing

Per 1000 Emails:First 10,000 email FREE! 1,001 - 2,500 = $11.05 2,501 - 25,000 = $10.20 25,001 - 50,000 = $8.5050,001 - 100,000 = $7.22100,001 - 500,000 = $6.38Above = Contact for pricing

Additional Info:You can pay as you go, pay monthly or prepay for up to an additional 15% off

ADVANTAGES DISADVANTAGES PRICING

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DISADVANTAGES ADVANTAGES PRICING

Monthly Price Per Email Address with Unlimited Emails:0-250 addresses = $8.00 251-500 addresses = $11.20501-1k addresses = $ 15.201k-2500 addresses = $23.202501-5k addresses = $37.605k-10k addresses = $ 59.2010k-15k addresses = $ 87.2015k-25k addresses =$119.2025k-35k addresses =$119.2035k-50k addresses =$303.20

Above 50k Addresses = Contact for pricing

• Native Salesforce app

• Won Salesforce customer choice award twice

• Ability for drip campaigns

• WYSIWYG editor

• offers SpamAssassin

• Real-time feedback

• Analytics at the campaign, message, and lead and contact level

• Global unsubscribe

• Pre existing iContact customers cannot convert existing data when integrating with Salesforce

• The iContact logo can only be removed from emails for 10% monthly price premium

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• 501c3 license isn’t required for free emails

• Analytics track aggregated URLs clicked per campaign

• Allows unsubscribers to fill out feedback form

• Allows for A/B test campaign

• SMS for an additional cost

• MailChimp’s logo is at the bottom of all emails sent on free accounts

• No telephone customer support, ticketed email requests when needing support

• Slow to refresh, hourly Sync

Monthly Price Per Email Address with Unlimited Emails:2,000 addresses, 12K emails a month FREE!

501-1000 addresses = $12.75 1001-2500 addresses = $25.50

2501-5000 addresses = $42.50

5001-10000 addresses = $63.75

10001-25000 addresses = $127.50

25001-50K addresses = $204.00

Above = Contact for pricing

ADVANTAGES DISADVANTAGES PRICING

DISADVANTAGES ADVANTAGES PRICING

Monthly Price Tiered by Org Revenue + .10 per 1000 Emails Sent:

250K or less = $19.00

250k - 1Mil = $39.00

1Mil - 10Mil = $59.00

10Mil and up = $79.00

Non 501c3 = $99.00

• Does not provide drip marketing campaigns.

• Slow send for high volume campaigns

• Native Salesforce app

• one-click social sharing to Facebook and Twitter

• 30 day trial available

• Share access with any Salesforce user

• WYSIWYG editor

• Offers email analytics for open, bounce, and click rates

DISADVANTAGES ADVANTAGES PRICING

Yearly Price:

The custom pricing is determined by speaking with one of their Account Executives who will put a plan together based on your email volume.

$1,000 - ? Paid annually.

• Acquired by Salesforce in 2013

• Segmented unsubscribe

• Integrates with social media platforms

• Sleek interface, easy to use

• Automated interactions (drip campaigns, custom workflows, etc)

• SMS messaging

• 24/7 support

• Cost – Does not offer a monthly plan, does not publish pricing

• Higher complexity user interface

Questions