1. Online Panel Management
An opportunity to enhance your research practice
Speaker: Rudly Raphael

2. About SurveyAnalytics

Started in 2002 in Seattle, WA

3. #172 on Inc. 500 Fastest Growing Private Companies 4. #12 on Puget Sound Journal's Top 100 in Washington 5. Over 6K+ clients and growing! 6. QuestionPro, SurveyAnalytics, IdeaScale, MicroPollRudly Raphael
Director of Panel Solutions

7. Agenda
Online panel landscape
Industry challenges
Advantages of using an online panel
How to select the right panel management solution
MicroPanel platform
Panel management best practice
Panel recruitment
Reward
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8. Online Panel Landscape
Virtually nonexistent 10 years ago
Significant growth in the MR sector
85% of online research spending is supported by panels
Industry is still dominated by a handful of providers who account for more than 50% of panel revenue
Increase internet penetration will result in the creation of more panels
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9. Industry Challenges
Data quality
Response rate
Industry standards
Price war among panel providers
Software license fees
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10. Advantages of online panels
Quick research turn around
Control over data quality
High response rate
Extensive profile information
Reduce project cost
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11. Panel software selection
Cost (Annual software license ranges from $10k+ depending on panel size)
Platform (Hosted or Installed)
Software capability
Integration (reward catalog, mobile, etc.)
Learning curve
Technology
12. Panel Workflow
13. Panel Design Outline
Develop benchmark questionnaires
Panelists communication material
Member portal design and layout
Develop first survey
Identify and develop subsequent surveys to exercise panelists
Determine panel size
Determine survey participation frequency
Decision on survey and registration incentives
14. Panel Recruitment
Database source (existing customer list or recruitment from scratch)
Recruitment channels (Industry list, Ad network, CoReg, social media)
Affiliate Program
Engagement (first survey, profiles, specialty profiles, activities)
Drawing
Recruitment tracking tools
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15. Reward
Establish a point system (if its good for AMEX, its good enough for you)
One shoe does not fit all (points, drawings, gift cards, prizes)
Rewards are not meant to be treated like rebates
Activity rewards (registration, profiles updates, disqualification)
Drawings (are conducted on time and winners are announced and posted)
Survey Incentives (must be based on complexity, survey length, audience)
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16. Best Practice
KISS principle (always have your respondents in stick shift mode)
Set reasonable expectations
Treat your members like experts
Be an advocate for panelists
Incentives, Rewards Dont insult their intelligence
Set participation rules
Address every email
17. Quality not Quantity
Panel intimacy
Test, test, test and test some more
Avoidthe survey invitation overkill
Dont put reminders on autopilot
Develop multiple survey invitation templates
Add resting period after each survey
If necessary, offer incentives for disqualifiers
Throw them a bone every now and then
Always have a parachute plan
18. Confidence Score
Confidence score is a sampling feature integrated within Survey Analytics, designed to address data quality by sampling respondents based on survey response pattern and profile information.
A score is assigned to each profile variable
The system tracks respondents survey taking pattern
Survey data is cross referenced with profile data
Inconsistencies are red flagged and drops the score
Respondents with low confidence scores are selectively removed from future sample
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19. Deliverables
Panel engagement tools
Panel management dashboard (metrics, utilization)
Member portal administration
Panel segmentation (specialty profiles)
Recruitment tracking
Reward tracking
Online research tools
Data delivery and online reporting facility
20. MicroPanelplatform
Community portal for panel registration and profile management
Panel engagement Tools (quick polls, message boards, respondent management)
Unified software platform (surveys, reports, advance analytics, panel management)
Data delivery and online reporting
Custom reward solution (points, cash, gift cards)
21. MicroPanel Modules
SurveyswipeSmartPhone App
Ipad App
Survey Pocke
Ideascale idea generation
22. MicroPaneladvantage
Affordable software licensing fees (small, medium, large firms)
Unlimited surveys(no additional data collection charge)
No up front development charge (panels can be created in minutes)
Unified platform (Surveys, reporting, analytics, mobile, panel, polls)
Custom reward solution (points, cash, gift cards)
23. 24. 25. 26. 27. Questions?
For more information or to schedule a demo, contact:
Rudly Raphael
Director of Online Panel Solutions
Rudly.raphael@surveyanalytics.com
www.surveyanalytics.com