introduction to pipeline marketing

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Post on 10-May-2015

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DESCRIPTION

It's time for marketers to move beyond leads and shift to maximizing revenue and profit. This presentation examines why lead generation is outdated and introduces pipeline marketing.

TRANSCRIPT

Page 1: Introduction To Pipeline Marketing

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Page 2: Introduction To Pipeline Marketing

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Page 3: Introduction To Pipeline Marketing

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Page 4: Introduction To Pipeline Marketing

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Page 5: Introduction To Pipeline Marketing
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Page 7: Introduction To Pipeline Marketing

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Page 8: Introduction To Pipeline Marketing

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Page 9: Introduction To Pipeline Marketing
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Page 11: Introduction To Pipeline Marketing

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Page 12: Introduction To Pipeline Marketing

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Lead

Marketing Qualified

Sales Qualified

Opportunity

Deal / Revenue

LeadGeneration

PipelineMarketing

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