introduction to presentation skills - prelims
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INTRODUCTION
TOPRESENTATION
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What is Presentation?
The manner in which something
is shown, expressed, or laid out
for other people to see. formal talk made to a group of
people on somebodys recent
work or some aspect of business,often with handouts, diagrams, or
other visual aids
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Be Sure.
Our audiences
HEAR IT RECEIVE IT
UNDERSTAND IT REMEMBER IT
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They support your message
and clarify its meaning.
They add depth and even
beauty to your work.
They help to engage the
audience
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Who makes presentationgraphics?
After the initiator of the projectprovided the content and
concepts, the visuals wereactually produced by
professional photographersand graphic artists
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But Now
You, yourself must makeyour own presentation inorder for you to get a lot ofsatisfaction from designing
your own graphics, start tofinish!
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Getting Started
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Factors for an EffectivePresentation
The Speaker
The Subject Matter Presentation Materials
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The Speaker
The benefits of watching as well
as hearing a presentation are,
well, easy to see. Presentation materials clarify the
spoken word, help the audience
identify the most important pointsand rivet attention on the topic at
hand.
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Subject Matter
It is often interesting andeasier to understand when
illustrated.
Colors, motion & visual
organization bring facts andfigures to life.
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Presentation Materials
Personal computers can now
handle most of the production
tasks involved with presentationgraphics from generating anoutline to creating a file that can
be imaged on paper, film orscreen.
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Good presentation design is
neither a luxury nor amystery.
Nor are graphic decisionsdifficult to make when taken
one by one. They arent
based on secrets of the artworld beyond the grasp of
the layperson
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The answer is.
Theyre sensible, and with a few
guide posts youll be able to relate
them to your own experience. The most effective designs solve
the daily communications
challenges you deal within yoursurroundings
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Whats Involved?
Objectives
Time Budget
Production resources
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Objectives
Clarify your intentions, both for
yourself and for others involved
with the project. They give you a goal to focus on
as your presentation.
Benchmark for your finalaccomplishments
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Note:
Need for a balance between what
you want to do and what you can
do within the constraints of time,budget and productioncapabilities
BE REALISTIC!
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Time
Achieving good design and
creating the visual support to
carry it out requires plenty of timeand effort.
But Remember! Clean and simple
graphics have a great appeal oftheir own
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Actual Production
Create Renderings
Read Proofs
Write speaker notes
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Note:
Settle on a typeface, colorpalette and layout gridstructure for the wholepresentation.
A hodgepodge of design styles
only irritates the viewers;theyll lose track of your
message.
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Defining Your Audience
The number of the audience
Assess the audiences familiarity
with your topic Base your presentation decisions
on the level of your audiencesunderstanding.
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Concentrate on basic information
and dont overwhelm theaudience with a lot of data forwhich is not necessary
Dont rush; avoid abbreviationsand acronyms
Dont use jargon specific to anarrow field.
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How much time do youhave?
Organize your presentation to
cover the key concepts efficiently
and economically. Avoid even the possibility of
feeling, or appearing, rushed and
ragged: your audiences willidentify this feeling with the issues
at hand.
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What does What? Working independently gives you the
freedom to inject your personal tasteand even sense of humor into the
presentation
It allows greater latitude in managing
content and designs It provides for total control as well as
complete responsibility over the
presentation
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But
Its helpful to consult withothers, at least informally.
The more experience yougain, the more likely you are to
check out your graphics with atrial audience
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What if you design graphicsfor other people to present
Sensitivity to your speakers needs is
a must.
Try to put yourself in the speakersplace before you start the project.Catch his or her tone of voice,
gestures, natural pacing.. This person represents your first and
most critical audience
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Note:
Presentations you plan for other
people to deliver are typically bit more
detailed and formal you dont wantto project your own personality.
To ensure a smooth fit between
speaker & graphics allow thematerials to take on a more neutral
style
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The Message
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Message
It is the reason for any
presentation, no matter how
elaborate or basic the supportinggraphics.
The logical first step, then is to
determine the most importantpoints you want your audiences to
retain
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Getting started
Set Objectives
Outline Concepts Visualize Content
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Set Specific Objectives
You may have only one goal
But your objectives are the
specifics your want your audienceto grasp
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Visualize the Concepts
Learn as much as you can about
the information youre going to
present. The better you understand the
topic the easier it will be to be
organize and visualize theconcepts, ideas, facts figures and
relationship
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Outline
It will aid and abet you it neednt
be dry and dull if you go about it
in a creative, imaginative way. Start by jotting down ideas as
they occur to you, without order or
priority
Allow one point to suggest others
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Expressing
Information
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With Words
The building blocks of successful
text frames are type style, color
palette, simple elements like linesand bullet shapes used widelyand consistently, and well-
developed sense of proportion.
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Reminders:
Choose your words carefully
Limit yourself to the points that
are most important to theviewer
Eliminate extraneous content
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With Numbers
Figures help us predict, plan and
forecast, but theyre very abstract.
Written numbers help make theconcepts more concrete;
Theyre easier than spokennumbers for the audience tograsp and compare
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Reminders:
Dont be slave to exact quantities learn to approximate, round off
and contrast. Cite precise figures only when
they truly serve an important
purpose.
With Other Relational
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..With Other RelationalInformation
Some ideas can be expressedbest simply through links,hierarchies and relative size orposition.
Ex. Flowcharts andorganizational diagrams
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With Motion
Animating a line graph growinga piece of a pie chart or
drawing a connecting link isalmost as much fun as zipping
to the top of the big ladder.
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With Artwork
Many helpful drawings and
diagrams reflect actual objects in
the world around us: an anatomydiagram, a cutaway view of a jetengine and a visual comparison
of cloud types are example ofrepresentational art.
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Note:
As an alternative to a strictly
realistic representation, try a
stylized graphic stripped ofdetails.
Flat, bold images emphasize one
aspect of the subject matter andconvey selected information
without extraneous element.
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With Photographs
Photographs are the extreme of
realistic artwork, so theyre very
helpful in showing specific people,places and things.
Effective presentation
photographs focus clearly on onemain element in the foreground
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With Graphic Style
Allow the content of your
presentation to set the tone of for
the visual style. Describe for yourself and others
in the project team the character
of the presentation; use wordslike friendly or polished, warm or
cool, high-tech or low-key
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With Variety
Break out of the same old format,
even if it has worked well in the
past. Your goal is to focus on the
message and create a visual
presentation that supports thewhole flow of information
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Information Sources
Dont lose track of the information
sources from which youve drawn
your material. Keep source reference firmly
attached to each bit of information
so you know who is accountablefor its accuracy.
Gather information from
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Gather information fromother people
Prepare a package about the
presentation
Include a description of exactlywhat information you need, and
state your deadline.
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Truth in Presentation
It is easy to fool an audiencewith fancy materials and a
slick presentation. Be truthful, straightforward and
scrupulously honest
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Concentrating
The Message
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Presentation Graphics
It is the visual accompaniment to
the spoken word or more
precisely, many spoken words. Concentrate the language in the
visuals to the essential word or
phrases; plan to use different,more expansive language.
Note:
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Note:
When writing the text for your
graphics, think Think andconcise
Extract the critical points anddistill them into a few keywords.
Aim for titles and headings that
can be read easily without losingthe thread of the speakers words.
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Titles
Think of the title as the linchpin of
the graphic: its the key to
understanding the material Its unnecessary & distracting to
include a figure number or other
reference in the title.
S btitles
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Subtitles
When you find you need more than afew words to describe the subject of aframe, employ a subtitle.
This allows the viewers to absorb theideas in two stages, organizing themessage for them.
Try to include something in thesubtitle that will intrigue your viewersand make them listen more closely
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Punctuation
It signals the reader to preparefor a break in the flow of ideas
We rarely need a period orcolon at the end of a title or
bullet line, since these arediscrete ideas on the screen
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Parentheses
It can be particularly annoying in
a presentation graphics.
Keep them to a minimum,especially in titles, where you
dont need to give your audience
the impression that yourewhispering over your shoulder
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Quotation Marks
If youre citing someone directly,be sure you know whom yourequoting
Consider using alternative graphictreatments for these passages,
Make punctuation work in yourfavor by using it very sparingly
only for clarity
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Abbreviations
For some audiences, a presentationthat relies heavily on abbreviationsand acronyms will look like garbage.
It must include such phrases in order
to appear professional.
Spell things out sparingly, but useacronyms only if your audience isfamiliar with the subject
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The terms must be meaningful
enough to them to stand alonethroughout the presentation
As an alternative toabbreviations, replace wordyphrases with simple graphics
and diagrams.
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Theres a big difference
between distilling amessage to its essence in a
few words and cramming alot of words into a fewcharacters.
Go for simplicity!
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S.M.A.R.T.
S-pecificM-easurable
A-ttainableR-easourceful
T-ime Bounded
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Assignment
What are the steps increating an effective
presentation?