introduction to seo-friendly blogging

17
BOTANIC GARDENS BLOGGING & SEO

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A short, introductory presentation given to the Denver Botanic Gardens to help educate their Blogging Staff on how to combine Search Engine Optimization (SEO) with their blogging activity.

TRANSCRIPT

Page 1: Introduction to SEO-Friendly Blogging

BOTANIC GARDENS

BLOGGING & SEO

Page 2: Introduction to SEO-Friendly Blogging

A set of techniques designed to enable a site to appear higher in search engine results thereby making its content more visible and easily found.

What isSearch Engine Optimization

(SEO)

Page 3: Introduction to SEO-Friendly Blogging

Search Engine Optimization

Page 4: Introduction to SEO-Friendly Blogging

What is Blogging?

Blogging is not Logging

Page 5: Introduction to SEO-Friendly Blogging

What is Blogging?

Blog is a contraction of the term Web Log…Blogs are generally an easy to update website consisting of updates called posts that are displayed in reverse chronological order.

Blogs use a conversational style of writing.

The majority of blogs focus on a specific area of interest/topic and interaction by readers.

“The Best Blog on Earth…ever”

- Doris Boardman

Page 6: Introduction to SEO-Friendly Blogging

THERE ARE THREE ELEMENTS IN HELPING READERS FIND YOUR BLOG

Blogging + SEO

1. Headlines2. Tags3. Promotion

Page 7: Introduction to SEO-Friendly Blogging

Writing Headlines

Search Engines & Readers rely on headlines to tell them what a post is about1.Search engines rank results based on how relevant content is to the keyword being searched for.

2.People read by scanning content when online.

3.If people can’t tell what a post is about by the headline, search engines will be unable to as well.

Page 8: Introduction to SEO-Friendly Blogging

Writing Headlines

Headlines can be attractive & smart at the same time.1.Catchy headlines can be too generic. 2.Wordy headlines can intimidate readers.

FREE! E=MC2+ = Fame

Page 9: Introduction to SEO-Friendly Blogging

HeadlineHeadline InformationInformationRare opportunity

With a sigh and a song

More than just a pretty plant?

Headline Examples

Page 10: Introduction to SEO-Friendly Blogging

HeadlineHeadline InformationInformationRare opportunity

With a sigh and a song

More than just a pretty plant?

Award winning architect David Tryba speaks at DBG

Chris Isaak summer concert opener at DBG

House plants improve air quality by reducing toxins

Headline Examples

Page 11: Introduction to SEO-Friendly Blogging

Writing Optimized Headlines

Optimized headlines should be:

1.Written for humans first, engines second.2.As long as needed but brief3.Descriptive, giving the reader an accurate idea of what the post is about4.Targeted, keeping in mind the audience the writer is speaking too and the writer’s goal.

Page 12: Introduction to SEO-Friendly Blogging

OriginalOriginal OptimizedOptimizedRare opportunity

With a sigh and a song

More than just a pretty plant?

Award-winning Architect David Tryba discusses his work

Chris Isaak Launches DBG’s Summer Concert Series

House plants: Good for your health, not just your decor?

Optimized Headline Examples

Page 13: Introduction to SEO-Friendly Blogging

Writing Tags

Keywords1.Tags provide search engines and readers a quick reference of topics by keyword, linked to similar posts.

2.Tags give the author the chance to identify the main theme(s) of their post.

3.Tags are used by directories to sort by topic www.wordle.net

Page 14: Introduction to SEO-Friendly Blogging

Writing Optimized Tags

Tagging Rules1.Tags should be the primary themes your post is about.

2.Tags can be phrases. Phrases will be turned into individual words

3.Tags should only be words included / discussed in your post

4.Add a minimum of 2 tags per post.

5.Add a maximum of 5 tags per post.

Page 15: Introduction to SEO-Friendly Blogging

PostPost TagsTagsMexican Journal: Day 6 –

Eduardo Ruiz National Park

Moore Perspective

Creating Community: Seedlings Classes

Eduard Ruiz National Park, Mexico, Cupatitzio, Reefs to Rockies

Henry Moore, sculptures, art exhibit, denver

Children’s activities, fall classes, nature classes

Optimized Tag Examples

Page 16: Introduction to SEO-Friendly Blogging

Self-Promotion(Back-patting)

Friends & Family1.Don’t be afraid to cross-promote your posts on the Denver Botanic Gardens Blog

2.The amount of links to an article can influence your SEO rankings in Google, Yahoo & Bing

3.Sharing with Social Networks, Personal Blogs and Online Communities that you already belong to can help build you a strong following.

Page 17: Introduction to SEO-Friendly Blogging

Questions?

Theories about LOST?

Brandon Hess [email protected]