introduction to smashwords - book expo america may 2009
DESCRIPTION
Short presentation from Mark Coker, founder of e-book publisher Smashwords, presented May 29, 2009 at BookExpo America in a session titled "D2T2: Digital Debut Tool Time" moderated by Mike Shatzkin of Idea Logical. The panel featured separate presentations by Peter Clifton, President & CEO of FiledBy; Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of InterreadTRANSCRIPT
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Introduction to Smashwords
Presented by Mark Coker, Founder
For Digital Debut Tool Time Presented at BookExpo America May 29, 2009
Moderated by Mike ShatzkinOther panelists included Peter Clifton, President & CEO of FiledBy;
Hugh McGuire, co-founder & President of BookOven; Neil Jones, CEO of
Interread Smashwords, Inc. Ebook Publishing Platform, Online Bookstore, Distribution
15951 Los Gatos Blvd. Ste.16 Los Gatos, California 95032 On The Web: www.smashwords.com
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Intro to Smashwords
Ebook publishing platform free and instant ebook conversion and
publishing for authors/publishers multi-format, DRM-free publisher controls everything 85% net back to author/publisher
Ebook distributor Smashwords.com Stanza Affiliates Other surprises coming soon
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Smashwords fun facts
Launched May 2008 61 million words published
1,400+ ebooks 650+ authors 12+ indie publishers Many Smashwords books “born digital” &
only available on Smashwords Record traffic each of the last 6 months
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Smashwords Meatgrinder
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What works best in ebook form?
Straight form narrative works best Picture books, complex layout, more
challenging Formatting is different
holy grail: one book, many devices keep it simple!
Pricing is different Avoid DRM Multi-format is essential (see pie chart)
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Why Multi-Format Matters
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How ebooks will impact book supply chain
remainder
Print-publisher W/Distrib customerbookseller
E-publisher customerebookseller
E-publisher
customer
ebooksellerE-distributor
E-publisher customer
E-publisher affiliateebooksellerE-distributor
customer
printer
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Smashwords working to remake ebook supply chain
authors & publishers deserve higher margins
enable lower cost books yet higher per-copy author/publisher profits
lower price to consumer benefits consumer = larger available WW market & larger profits
enable serendipitous discovery digital shelves everywhere instant sampling and impulse purchases
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What’s next with Smashwords?
Will continue to develop free tools to publish, promote and sell ebooks publisher uploads of pre-formatted files more self-serve viral marketing, promo,
selling tools Partnerships with…
publishers online communities device manufacturers distribution outlets
Local-language Smashwords
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Q&A
Where to find Mark Coker:
Web: www.smashwords.com Blog: blog.smashwords.com Email: first initial last initial at
smashwords.com Twitter: @markcoker