introduction to social media
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Introduction
IMAGINE DIALOGUE
27/06/2010
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What is social media and where it is coming from?
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Social media tools/ types
Social media importance
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Maximizing the potential
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So whatis social media?
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Communication
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Sharing
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Distribution
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Discussion
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In short,
• Social media is part of an online platform known as Web 2.0
• Web 2.0 allows you to reach an exponential number of people; do interactive things online; and reach even more people who reach more people.
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QuickTime™ and a decompressor
are needed to see this picture.
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What tools can you think of when you hear social media?
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Publication tools
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Types of blogs
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Wikis
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Citizen Journalism Portals
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Sharing tools
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Video sharing
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Picture sharing
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Link sharing
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Music sharing
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Social Networking Tools
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What is the goal?
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TO ENABLE, INSPIRE, INFLUENCE AND ENGAGE
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BUT HOW DO WE DO IT?
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What are blogs?
• They are easy to use websites• Encourage conversations among people who
share similar concerns, ideas and thoughts• Blogs can be on any topic• They don’t have to be based on thorough
research unless you as an author want to• They can be written by one or a team of writers• With blogs its possible to initiate original ideas at
“0” cost, build dialogue and start up campaigns
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And it doesn’t have to be all text on your blog. You can add pictures and embed videos making yourposts look really cool.
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Embedding videos from YouTube
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But why blog anyway?
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How to keep track of your blog and maximize it?
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Sharing
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Facebook Like Button
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Twitter rules
• 140 characters
• “#” used in front of key words
• Use url shortening for links posted on Twitter:– Bit.ly– Goo.gl– Tr.im
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Any questions?
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http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related
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Thank you all for your attention!