introduction to social media & online marketing for business 2016
TRANSCRIPT
![Page 1: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/1.jpg)
Introduction to Social Media & Online Marketing
![Page 2: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/2.jpg)
f
☆
☆
☆
☆
![Page 3: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/3.jpg)
Global Web Index, Q4, 2014
![Page 4: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/4.jpg)
Global Web Index, Q4, 2014
![Page 5: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/5.jpg)
Canadian social media use…
We Are Social Report www.wearesocial.sg via Global Web Index
![Page 6: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/6.jpg)
![Page 7: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/7.jpg)
![Page 8: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/8.jpg)
Take a strategic approach
![Page 9: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/9.jpg)
![Page 10: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/10.jpg)
![Page 11: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/11.jpg)
Top 5 Internet Use Motivations
![Page 12: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/12.jpg)
We use social media to…
![Page 13: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/13.jpg)
![Page 14: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/14.jpg)
![Page 15: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/15.jpg)
![Page 16: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/16.jpg)
![Page 17: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/17.jpg)
![Page 18: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/18.jpg)
![Page 19: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/19.jpg)
![Page 20: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/20.jpg)
![Page 21: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/21.jpg)
![Page 22: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/22.jpg)
![Page 23: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/23.jpg)
![Page 24: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/24.jpg)
❶
❷
![Page 25: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/25.jpg)
☆
☆
☆
![Page 26: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/26.jpg)
![Page 27: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/27.jpg)
![Page 28: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/28.jpg)
![Page 29: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/29.jpg)
![Page 30: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/30.jpg)
![Page 31: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/31.jpg)
![Page 32: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/32.jpg)
![Page 33: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/33.jpg)
![Page 34: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/34.jpg)
![Page 35: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/35.jpg)
What is content marketing?
![Page 36: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/36.jpg)
![Page 37: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/37.jpg)
![Page 38: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/38.jpg)
![Page 39: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/39.jpg)
![Page 40: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/40.jpg)
![Page 41: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/41.jpg)
☆☆☆☆☆☆
![Page 42: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/42.jpg)
Infographics
![Page 43: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/43.jpg)
What is “good content”?
![Page 44: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/44.jpg)
Understand your audience
![Page 45: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/45.jpg)
Create a content plan
![Page 46: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/46.jpg)
Learn about search engine optimization
![Page 47: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/47.jpg)
![Page 48: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/48.jpg)
![Page 49: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/49.jpg)
Use relevant keywords on your site
![Page 50: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/50.jpg)
![Page 51: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/51.jpg)
![Page 52: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/52.jpg)
![Page 53: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/53.jpg)
![Page 54: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/54.jpg)
![Page 55: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/55.jpg)
“Decentralized” Content Marketing
![Page 56: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/56.jpg)
![Page 57: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/57.jpg)
Does that mean I don’t need a website?!?! ☆☆
☆
![Page 58: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/58.jpg)
![Page 59: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/59.jpg)
What does a great online presence include?
![Page 60: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/60.jpg)
What does a great online presence include?
![Page 61: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/61.jpg)
What does a great online presence include?
![Page 62: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/62.jpg)
What does a great online presence include?
![Page 63: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/63.jpg)
What does a great online presence include?
![Page 64: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/64.jpg)
![Page 65: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/65.jpg)
Online Marketing Checklist
![Page 66: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/66.jpg)
Do-It-Yourself Social Media Strategy
![Page 67: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/67.jpg)
☆
☆
☆
![Page 68: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/68.jpg)
Videos to watch…
![Page 69: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/69.jpg)
Books I recommend…
![Page 70: Introduction to Social Media & Online Marketing for Business 2016](https://reader031.vdocument.in/reader031/viewer/2022030316/58721d201a28ab3f188b7923/html5/thumbnails/70.jpg)