Introduction to using social technologies

Keith Feighery: Digital Media Strategist

Overview of social technologies

• Combination of software, social interaction and digital media to:

• Communicate, engage, develop and be part of communities

– Internally and externally for organisations• Create and share content and information across

networks• Build and extend social networks through interaction• Create, listen and participate in discussions, threads

and develop ideas and relationships• Learn from you community (crowdsourcing) &

community learns from you

Social Media Landscape

Platforms

• Social Networks– Facebook (brief look at Bebo, MySpace)

• Nearly 1M users in Ireland (300M worldwide)• Advance uses of it (Feeds, Videos, Apps etc..) • Facebook Lite, iPhone

• Micro-blogging– Twitter

• Twitter Clients and Applications (Web and Desktop)• Modalities of usage• Real time search• Hashtags

Platforms

• Professional Networks– LinkedIn (Largest in Ireland, UK and US)– How to get the best out of it

• Blogs– Blogs 101– Creating your own (Wordpress)– Plugins

• Bookmarking, Sharing & RSS– What are these?– What are they used for?– Link Economy– RSS Readers

Platforms

• Aggregations services– Friendfeed, Ping.fm, Alltop– How to add more services– Integrate into your daily use

• Photosharing and Videos– Flickr, YouTube, Vimeo, TubeMogul

• Optimising Web Browsers– Firefox– Addons– Bookmarklets