Introduction

Globally experienced consultants with a pedigree in managing issues and building corporate brands for foreign investors and emerging market blue chips

Our Latin America practice supports foreign investors with market entry and expansion by managing corporate reputation and government relations

Our Global Strategic Marketing practice works with emerging market companies to build and manage profile in key global finance, trade and regulatory centers, supporting cross-border growth

Latin America

Reach across Latin America – combining global expertise with experienced local consultants

Three specialist practice groups:

• Corporate Communications

• Government Relations

• Investor Relations

Support foreign direct investors in market entry and expansion, especially:

• Greenfield investment

• Corporate restructuring

• Mergers and acquisitions

• Issues and crisis management

Global Marketing Consulting

• Crafting and delivering campaigns targeting global media, analysts and opinion formers

• Direct lobbying to influence decision makers on regulation or policy

Working with emerging market companies and governments to build awareness and influence opinion among key global business, financial and regulatory decision makers

Typically engaged to support cross-border growth and headline corporate issues – focusing on regulation, litigation & transaction support, especially IPO and M&A

Corporate Communications

We specialise in heavy industry sectors: energy & environment, transportation, mining & metals, and agribusiness

We anticipate and manage issues, using: • Media relations• Stakeholder outreach • Social responsibility• Sponsorship and donation programs

Team experience includes • AES • ArcelorMittal• CEMEX• Du Pont• Macquarie

Government Relations

Intelligence •Early warning on regulatory and legislative trends and issues•Identification of formal and informal decision makers and processes•Auditing of attitudes and opinions

Strategy & Implementation• Outreach and engagement programs• Advocacy campaigns, including

parliamentary lobbying• Issues & crisis management• Campaign/strategy evaluation

Team experience includes:• GE• HP• E.ON• Syngenta• US Steel

Investor Relations

We help clients build their own in-house IR function and provide ongoing counsel or support for key events

Partner with leading U.S. and European investor relations firms, working as lead or support agency

Particularly strong on cross-border IPO and M&A support. Recent team experience includes:

• ArcelorMittal• Rosneft• Visa

Foreign Direct Investment

Team experience includes• Advanced Power• ArcelorMittal• Holcim• Lenovo• Tenaris• US Steel• Veolia

Act as extension of clients’ team – your eyes and ears on the ground – frank assessment of opportunities and risks of a given investment plan

•Market intelligence to support due diligence and site-selection•Government relations to maximise incentives & smooth market entry •Manage public opinion in permitting and construction processes•Support trade profiling, recruitment and issues management.

Mergers and Acquisitions

Bulk of our M&A work is transactional: supporting a bid, crafting a defence strategy, driving up the value or helping secure regulatory approvals

Team experience includes• Enel• GE• Groupama• Tenaris• Unicredit

Much of what we do is behind-the-scenes counsel to existing company spokespersons on content and timing

Corporate Restructuring

Experience supporting corporate restructuring, primarily in large-scale heavy industry sectors driven by post-acquisition or bank-led restructuring

We know change management, employee communication, external stakeholder management and rebranding

Team experience includes • ArcelorMittal• E.ON• Groupama• Tenaris

Crisis Preparedness and Management

Wide-ranging experience from issues and crisis mapping and manual development to real life crisis management

Extensive training programmes, including theory, case studies and ‘live fire’ scenarios

Team experience includes• GE• Google• Holcim• Pioneer Hi-Bred

Principals

Alistair McLeish, Chairman• Founder and Chairman of Mmd, which he grew organically to become undisputed leader across 19 countries• Corporate communications specialist providing board-level counsel on crisis management, foreign investment & IPO

Ian Herbison, CEO• Emerging markets specialist • Senior level corporate consultant, leading cross-border campaigns • Extensive experience in Greenfield investment, M&A and government affairs

Energy & Environment

Able to: •Navigate regulatory landscape•Identify & engage stakeholders •Develop critical relationships while safeguarding reputation

We know oil & gas, power generation transmission and trading, and utilities

Team experience includes• AES• GE Energy• Enel• E.ON• Veolia

Mining & Metals

Experience of support throughout mining lifecycle, from exploration to project development, operations and sales & marketing

Team experience includes• ArcelorMittal• Gabriel Resources• Tenaris• TMK• US Steel• Wildhorse Energy

Safeguard corporate reputation: • Support permitting• Public consultation• Community relations• Issues management• Support junior companies with trade profiling prior to exit

Agribusiness

Manage brand reputation for food producers and processors, agrichemicals and biotechnology companies

We formerly ran leading European agribusiness communications consultancy, HQ from the UK.

Team experience includes • Monsanto• ICI• Du Pont• Pfizer • John Deere

Transportation

Specialists in automotive and aviation manufacturing, transport infrastructure and transport operators: road, rail, sea and air

Experience includes greenfield investments, privatisation and M&A, public sector tender support, and issues/crisis management

Team experience includes• Global Infrastructure Partners• Gripen• Lockheed Martin• Macquarie• Scania

Contact

For further information please visit our website at www.speysidecr.com or contact us at info@speysidecr.com