introduction to the data quality suite an affordable, effective address management and data quality...
TRANSCRIPT
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Introduction to the Data Quality Suite
An affordable, effective address management and data quality solution
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Data Quality Suite
• Address Object– Parse Interface– Street Data Interface– Zip Data Interface
• Email Object =• Phone Object• Name Object
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Other Data Quality Products
• GeoCoder Object - Find the lat/long for an address• Presort Object - Automate mail operations• MatchUp API - Merge/purge and dedupe lists• RightFielder 3 API - Turn messy text data into fielded data• SmartMover - Realtime NCOALink Web service
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Multiplatform Capability
• Data Quality Suite is cross platform and integrates easily.
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Address Object
• Verify and correct any U.S. or Canadian address
• Add ZIP+4, carrier route, delivery point, and more…
• Standardize to USPS (CASS Certified) & Canada Post (SERP) specifications
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• Designed in cooperation with the mailing industry to improve the accuracy of postal automation
• Provides a common measure by which to test the quality of address matching software
• Addresses known deficiencies common across software products that require correction
Coding Accuracy Support System
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• CASS Certification requires annual testing: – ZIP + 4® coding (minimum passing score is 98%)– Delivery point coding (minimum passing score is 100%)– Carrier route coding (minimum passing score is 98%)– Five-digit coding (minimum passing score is 98%)
Coding Accuracy Support System
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Address Object at Work
Before
22382 emprisa, ste 100 92688
AfterCompany: Melissa DataAddress: 22382 Avenida EmpresaSuite: 100City: Rancho Santa MargaritaState: CAZIP: 92688+4: 2112Carrier Rt: C056Delivery Pt: 821County FIPS: 06059County Name: OrangeTime Zone: PacificPMSA: 5945Congress Dist: 48Results: AS01, AS12 (Verified)
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Address Object Addons
• Delivery Point Validation• LACSLink• Residential and Business Delivery Indicator
(RBDI)• Early Warning System (EWS)• SuiteLink• Address Plus
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DPV (Delivery Point Validation)
• Verify an address actually exists – right down to the suite or apartment number
Melissa Data
22382 Avenida Empresa
Rancho Santa Margarita, CA, 92688-2112
Status Code = AS01, AS12 (DPV Level)
Primary address and suite verified
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LACSLink
• Updated “street” addresses, as converted by the 911 system
Rural Box Addressing
Street Style Addressing
PO Box Renumbering
Old Address RR 1 Box 127A 237 Park Ave PO BOX 123
New Address 17255 Scenic Rd 466 Lexington Ave PO BOX 555123
LACSLink Address Conversion Examples
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RBDI
Before
22382 avenida empresa, 92688
With RBDI add-on
Delivery Indicator: B (business)
• Addresses are flagged as either a Residence or a Business.
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SuiteLink
• USPS product – introduced in 2009
• Improves business addressing by appending known secondary (suite) numbers based on the company information provided.
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SuiteLink At Work
Company: C ROY CONST
Address: 3401 E CHAPMAN
City: ORANGE
State: CA
ZIP: 92869
Company: C ROY CONST
Address: 3401 E CHAPMAN
Suite: Ste. A
City: ORANGE
State: CA
ZIP: 92689
Input Output - using SuiteLink
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Address Plus
• Add-on to Address Object
• Appends BOTH residential and business suites
• Uses the Last Name or Company Name input
• Compiled from multiple business and residential sources
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Address Plus At Work
Last Name: KAY
Company: DR SUSANA KAY
Address: 7630 E CHAPMAN
City: ORANGE
State: CA
ZIP: 92869
Last Name: KAY
Company: DR SUSANA KAY
Address: 7630 E CHAPMAN
Suite: Ste. B
City: ORANGE
State: CA
ZIP: 92689
Input Output - using Address Plus
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EWS(Early Warning System)
• Warns when addresses are missing from the USPS database and will be updated in the next release
• Usually signifies new developments
• Weekly updates
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EWS at Work
Next release
10601 Rhodenda Ave
Marlboro, MD, 20772-4713
Error Code = AE06 (warning)
Current release
10601 Rhodenda Ave
Marlboro, MD, 20772-4713
Status Code = AS01, AS12 (DPV validated)
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Address Verification
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Good vs Bad Address
Good Address
- 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688
Results: AS01
Bad Address
- 22382 Fake St., Rancho Santa Margarita, CA 92688
Results: AE02
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Fuzzy Matching
Correcting and Standardizing imperfect addresses.
- The address object will try to correct and verify imperfect addresses using complex matching algorithms.
- A verified address means that an actual, physical and deliverable mailbox exists. We do not make any guesses.
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Fuzzy Matching
31 W MacArthur 31 W MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707
31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707
Missing/Incorrect Directionals
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Fuzzy Matching
31 E MacArthur 31 E MacArthur Apt E425, Santa Apt E425, Santa Ana, CA 92707Ana, CA 92707
31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707
Missing Suffixes
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Fuzzy Matching
31 E MacArteur 31 E MacArteur Cres E425, Cres E425, Santa Ana, CA Santa Ana, CA 9270792707 31 E MacArthur 31 E MacArthur
Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707
Misspellings (Street and even City Names)
31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Sana An, CASana An, CA
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Bad Addresses
Interpreting Results
- The Address Object’s Results Property will not only tell you if an input address was good or bad, it also specifies what aspect of the address was incorrect.
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Bad Addresses
100 Unknown St, 100 Unknown St, Santa Ana, CA Santa Ana, CA 9270792707
Results: AE02Results: AE02
- Which means - Which means ““Unknown Unknown StreetStreet””
Example: Unknown Street
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Bad Addresses
Other Errors• AE01 Zip Code Error • AE02 Unknown Street • AE03 Component Mismatch Error • AE04 Non-Deliverable Address Error• AE05 Multiple Match Error • AE06 Early Warning System Error • AE07 Missing Minimum Address Input Error• AE08 Suite Range Invalid Error • AE09 Suite Range Missing Error • AE10 Primary Range Invalid Error • AE11 Primary Range Missing Error
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Address Object Interfaces
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The Interfaces
Address Check
Parse Street Data Zip Data
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Street Data Interface
• Allows you to perform queries on the Street Data based on the street name and the zip code.
• Used for generating alternate street suggestions for front end solutions.
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Generating Suggestions
• Multiple Suffixes– 1014 Laurel, Beverly Hills CA 90210
• 1014 Laurel Way, Beverly Hills CA 90210• 1014 Laurel Lane, Beverly Hills CA 90210
• Multiple Pre/Post direction– 1613 Gastel Circle, Mission TX 78572
• 1613 E Gastel Circle, Mission TX 78572• 1613 W Gastel Circle, Mission TX 78572
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Generating Suggestions
• Unknown Street Due to Misspelling• 13530 Cobblst Ln, Westminster CA 92683 Unknown Street
– Find Street: “13530 Cobblst*, 92683”• Wild Card Search (*): Allows you to search for street
names that begin with the specified string.
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Generating Suggestions
Upcoming Feature
- NOTE: The FindSuggestions functionality is set for release. This feature automatically generates street suggestions for you.
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Zip Data Interface
• Allows you to do the following queries:– Zip in City
• Return zip code Information based off the city.
– City in Zip• Return city information based off the zip.
– City in State• Return cities in a given state.
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Parse Interface
• Parse out individual address components
22382 Avenida 22382 Avenida Empresa, Empresa, 9268892688
• Range = 22382
• StreetName = Empresa
• Suffix = Avda
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Other Data Quality Services
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GeoCoder Object with GeoPoints
– GeoCoder will retrieve Lat/Long information at the Zip+4 level.– GeoPoints will retrieve Lat/Long information at the Rooftop
level based off the zip, plus4 and Delivery Point Code (DPC).– Also returns other GeoData elements such as the CBSA,
County Information and Census.
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GeoObject at Work
92688-2112-82
Input Output
Census Block: 1002County Name: OrangeLatitude: 33.637519Longitude: -117.606924CBSA Code: 31100CBSA Division: Los Angeles-Long Beach-
Santa Ana, CAPlace Name: Rancho Santa MargaritaResults: GS05 (Information at the
rooftop level)
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Email Object
• Validate, correct and standardize email addresses– Check and correct general format syntax errors– Check for and correct top level domain name (TLD)– Detect improper email address misspellings for common
domains (ie:Hotmail, AOL, Yahoo)– Verify whether the domain name exists through the
MaileXchange (MX) Lookup for realtime feedback– Parse email addresses into various components
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Email Object at Work
Before
Bud@@melissadata.con
After
TLD: comDomain: melissadataTLD Desc: Operated by VerisignEmail: [email protected]: V (valid)
• Syntax was corrected• Top Level Domain was corrected
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Phone Object
• 10 Digit level of verification: Data Source from Telco Data (411 Data).
• Update area codes that have split
• Parse out the phone number to individual components
• Determine whether a phone number is a Business, Residential or Home Office, as well as if it was a Cell, Landline or VOIP.
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Phone Object at Work
714 589-5200 x113
Before After
Area Code: 714Prefix: 589Suffix: 5200Extension: 113New Area Code: 949City: Garden GroveState: CACounty FIPS: 06059County: OrangeLatitude: 33.772800Longitude: -117.937897
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Name Object
• Parse a single or dual names into its individual components
• Identify gender based on first name
• Catch vulgar words
• Add personalized salutations
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Name Object at Work
dr john wayne brown phd
BeforePrefix: DrFirst Name: JohnMiddle Name: WayneLast Name: BrownSuffix: PhDGender: M
After
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Database Updates
National Data Files Monthly
DPV Monthly
LACSLink Monthly
RBDI Bi-Monthly
SuiteLink Monthly
SuiteFinder Bi-Monthly
Canada Monthly
GeoCoder Quarterly
Email Bi-Monthly
Name Bi-Monthly
Phone Bi-Monthly
IPLocator Quarterly
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WebSmart Services
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WebSmart Products
• Address Check– All addons are initialized including Canadian
• Street Search• Zip Search• RBDI• Geo Coder
– Built in Canadian• IPLocator• Email Check• Phone Check• Name Check
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Overview
• Uses only Secure Sockets Layer (SSL) connections.
• Our service uses Windows Communication Framework (WCF) which is faster and more stable then previous ASP.NET implementation.
• Available through SOAP, XML or REST protocols.• Web service uses the Local APIs as its driving
engine.