introduction to the tourism industry
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Introduction to the Tourism IndustryPlanning tours and packages
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Why do people travel?
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Types of touristsDomesticInternationalIndividualGroupsBusinessIncentiveConference delegatesEventsSpecial interest
(educational, sporting)
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Considerations
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ResearchDesktopDestination or site
inspectionPersonal contact
with tourism authorities, product suppliers etc
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Component products and servicesCruisesConference facilitiesTour guiding
servicesActivitiesMealsFunctionsVenue hireSpeaker servicesEquipment hire
AccommodationTransportHire carEntrance fees to
attractions, museums etc
Food, beverage & catering
EntertainmentTours
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RequirementsBudgetProduct or service
preferences and requirements
Time constraintsCultural issuesIntegration into a
wider touring, event or sporting program
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Special fees and other chargesBanking feesGSTPublic liability
insuranceParks feesEcotourism
accreditationSpecial licensingAssociation
memberships
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Marketing and promotion
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SlogansYou’ll love every
piece of….……. Beautiful one
day, perfect the nextPut another shrimp
on the barbieWhere the bloody
hell are you?There’s nothing like
it
Where else but ………
You’ll never never know if you never never go
See where it takes you
Isn’t it about time?Experience
extraordinary
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Australian Tourism CampaignsAustralia's National Landscapeshttp://www.australia.com/campaigns/nationall
andscapes/index.htm
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International Tourism
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