Introduction to Typography(the study of type)

Indesign 101-301

Typography

• Type is made of many unique fonts.

Typography

• Display face- Decorative fonts good for headers and getting people’s attention

• Body copy- good for long blocks of text.

Typography

• We can edit font appearance in 3 primary ways– Tracking– Kerning– Leading

Tracking

• The uniform distance between letters in words.• Includes distance between words.

Kerning

• The spacing between letters in words – Very similar to Tracking, but not the same thing.

Kerning

Kerning

• Technically speaking…– Certain letters must be “Kerned” closer together

than others.

Kerning

Leading

• Refers to the space between lines of type

Leading

Text

White on black background– Good for grabbing attention

Black on White Background

Serif vs Sans Serif Fonts

• Serif fonts (Feet)– Have a formal, traditional feel

• Sans Serif fonts (“Without Feet”)– Have a modern, contemporary feel

Choosing the right fonts and style

• Think about the purpose of the text• Make it is – Readable• 9-12 point body copy• ~16 point display type

– Conveys the correct emotions