introduction to uscreates
DESCRIPTION
ÂTRANSCRIPT
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Introduction to Uscreates
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2 Uscreates
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3 Uscreates
We help organisations understand, create, manage and maximise their social value
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4 Social impacts
16% reduction in teenage pregnancy in Bristol !
25% reduction in graffiti vandalism in Brent!
Improved community cohesion, and efficiency savings of £20K!
31% increase in awareness of lung cancer symptoms!
100% sexual health screening!
+ +
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5 Our approach
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6 We engage with difficult to reach audiences
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7 We design methods to engage and gather meaningful insight
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8 We understand the journey for change to happen
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9 We co-design solutions with the target audience
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10 We implement and evaluate interventions that make social impact happen
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11 Clients include…
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12 METHODS
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Co-Scope: Bring together the people who are important to the issue to develop an understanding of the local area, existing services as well as the audiences and the drivers/barriers behind their behaviours.
Uscreates Methods: Co-Scope
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14 Co-Scope: Rant Box
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15 Co-Scope: Video Diaries
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16 Co-Scope: Peer to peer research
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17 Co-Scope: Mobile spaces
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18 Co-Scope: Mobile spaces
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19 Co-Scope: Digital
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Co-Develop: Develop and test with stakeholders ideas for interventions, campaigns and or programmes based on the evidence gathered from Co-Scope methods.
Uscreates Methods: Co-Develop
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21 Co-Develop: Behavioural Journey Mapping
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22 Co-Develop: Segmentation
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23 Co-Develop: Co-design workshops
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24 Co-Develop: Prototyping
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Patient’s stories usually represent their journey along a timeline. This different to the clinical pathway map developed by healthcare staff
Co-Develop: Customer journey mapping
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Melissa Cliver, Jamin Hegeman, Kipum Lee, Leanne Libert, Kara Tennant (Carnagie Mellon University)
Co-Develop: Service blueprinting
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Co-Implement: Empower and collaborate with stakeholders and community volunteers to launch programmes, interventions or campaigns, and monitor their deliver.
Co-Develop: Co-implement
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28 Co-Develop: Communications
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29 Co-Develop: Community engagement
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30 Co-Develop: Service innovation
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Co-Evaluate: Identify the strengths and weaknesses of implemented interventions, determine whether they are making a difference. Projects process is also evaluated.
Uscreates Methods: Co-evaluate
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32 Co-evaluate: Social value framework
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