Yasigiworld LtdYasigiworld LtdWelcome to Yasigiworld!gPublishing, education, business solutions

Paul HughesDirector, Yasigiworld Ltdwww.yasigiworld.com

Director, Yasigiworld Ltd

Who are we?

b d• New UK-based company• Levering our expertise and experience g p p

– Research and development on beer and spirits– Consultation on beer and spirits production– Cost-effective education and training

• Book publishingp g– Reworking landmark historical texts– Cost-effective technical publications for students– Providing publishing opportunities for new authors

www.yasigiworld.com

Why Yasigiworld?

W b dd Yy g

• We came across an obscure goddess, Yasigi• Variously known as the goddess of beer and i f l h l ( h kparties, or of alcohol (check out www.godchecker.com)R d b th D l f M li W t Af i– Revered by the Dogon people of Mali, West Africa• Frankly we liked the combination of work and playI li i f k lif b l– Implication of work-life balance

www.yasigiworld.com

Our expertise and experiencep p

• More than 25 years in the commercial, research and academic arenas of alcoholic drinks production• International experience outlook network• International experience, outlook, network• Globally-recognised research outputs• Focused on commercial and research goals

www.yasigiworld.com

Our research and developmentp

• Understandably much is confidential, but we can give some examples of current projects…– For beer, development of sensors that mimic taste behaviour for flavour analytes– Sensory data pre-processing for more precise sensory outcomesL h l d– Low-cost methanol detector– Novel methods for alcoholic spirit productionl l b f d h– Botanicals library for gin, and other spirits

• And there’s some we cannot talk about…www.yasigiworld.com

Consultation on beer and spiritsp

• Experience in various fields– Quality and cost management for raw materialsQ y g– Utilisation of local raw materials for sustainable beer and spirit productionbeer and spirit production– Conformance standards for craft/microdrinksproductionproduction– Quality and product stability performance

• Process technology foresighting for alcoholic drinks productionwww.yasigiworld.com

alcoholic drinks production

Education and trainingg

• Educators in the past used their expertise to sift information for their students• Today students can “by-pass” educators

G d R i ifti th t f th– Good: Requires sifting on the part of the student; novelty?– Bad: potential to gain “unbalanced” insight

• We want to helpWe want to help– Currently developing short video and short courses to allow for cost-effective self-education

www.yasigiworld.com

courses to allow for cost-effective self-education

Book publishingp g

• We’re passionate about books– Physical and electronic formats

• In the drinks sector, as with other specialist markets, we believe books are priced too passertively• Some solutions already exist, although heavilySome solutions already exist, although heavily reliant on advertising• We want to change the game: increase royalties• We want to change the game: increase royalties, decrease costs

www.yasigiworld.com

Book publishingp g

• We also want to give opportunities to new authors– Focus on scientific and technical non-fiction– Tell us your idea and we can help to make it happen

• Historically relevant technical works are also b i id l il blbecoming more widely available– Unfortunately not always good qualityL k hi t i l t t– Lack historical context

• We are reproducing several of pre-20th century textsM d bl ( d l /f )– More readable (modern letters/fonts)– Explanation of archaic/obsolete terms Historical context

www.yasigiworld.com

– Historical context

What else?

• We love to talk about the science and technology of beer– We’ll be doing distilling things in Belgium in February– See us at the European Brewery Convention Congress in Porto in May

• We have coined the term Itinerant Scholar to capture this nomadic behaviour (inspired by Paul Erdos)• We’re always happy to talk, so feel free to get in touch: facebook.com/yasigiworld

www.yasigiworld.com

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