INTRODUCTION

LET’S CHANGE LIVES!

Thank you for participating in The Fellowship’s Chai Challenge.

Together, we will make a difference in the lives of those less fortunate.

The Chai Challenge is The Fellowship’s global

outreach to feed, clothe, and provide medical care

for more than 20,000 of Israel’s most vulnerable

people.

This one-of-a-kind fundraising event has been

designed for you to make it your own.

Sign up as an individual or form a team, and invite

family and friends to join with you and support your

efforts.

We encourage youth groups or ministry groups to

set up multiple teams for competition. Raise funds

online and offline as suggested below.

The Chai Challenge Celebration

Celebrate the difference you have made at your

team’s Chai Challenge Celebration (March 2nd,

2018)!

We’ve chosen the joyous festival of Purim on March

2nd, 2018 to collectively celebrate our Chai

Challenge achievements across the country. We

encourage you to organize your own festive

celebration with your church, school, family or

workplace teams on Purim, or close to March 2nd.

Your Team Captain will keep you informed on what

is happening for the Chai Challenge Celebration.

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Learn more about the Chai Challenge Celebration in

Tools & Tips on www.chaichallenge.ca.

THE CHAI CHALLENGE

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Why CHAI (18)?

Judaism is a religion that emphasizes the importance of life,

and Chai - pronounced like “hi” - is the Hebrew word that

means “life.” It consists of two letters in the Hebrew alphabet:

Het and Yud.

Each letter has a numeric value. Het has a value of 8, and Yud

a value of 10, and, of course, 8+10=18.

So, 18 is a number in Judaism that carries great meaning.

Gifts for special occasions, or gifts to charity, are often given

in multiples of 18.

Symbolically, giving these gifts may be referred to as “giving a

gift of life.”

Chai is also the root for a famous Hebrew toast that you’ve

probably heard: L’Chaim – “To Life!”

Our Focus

Together, we are aiming to help Israelis who are struggling and living

below the poverty line with the following initiatives:

Distributing backpacks with school supplies and clothing

cards for children who need clothes for school

Helping Israeli youth with after school learning programs as

well as being able to participate in neighbourhood soccer

Providing heating and food cards for families who cannot

afford to put food on the table

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THE NEED...

1) Clothing Cards, Backpacks and More!

Over 1.7 million Israelis live below the poverty line. And

almost a quarter of these are children!

For families who face the daily struggle to make ends

meet, items like new clothes, backpacks, school supplies,

and sport activities are considered “luxury items”.

You can change all this by setting a Chai Challenge goal

to raise funds and save lives.

Join us in raising vital funds for clothing cards and backpacks

filled with school supplies to children in need throughout the

Holy Land.

2) Youth Activities

Unfortunately, many children in Israel don’t have the

opportunity to join a soccer club or receive after-school

tutoring. The Fellowship needs your help to close the

poverty gap faced by youth and children in the Holy Land.

We have partnered with local neighbourhood soccer

leagues to provide tuition for children living in poverty so

they too can participate equally with their friends. This

program engages kids from all backgrounds and faith in

afterschool learning and play.

Join us in this special opportunity to spread optimism and

hope to Israel's youth!

3) Food Cards Over 22% of the population in Israel have little to no food

in their pantry. Many single mothers must forgo their daily

meal in order to feed their young children. We need your

help to alleviate this burden and provide the gift of food

cards and pantry boxes for families struggling to put food

on the table.

Join us in this mission to feed the hungry in Israel!

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THE NEED...

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Setting Your Goal...

Build a team of 10 and set your team goal

Choose a program you want to impact

Share your goals with family and friends

*Team Targets are based on a team of 10 Participants

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FUNDRAISING

Why Do We Fundraise?

Isaiah gave us a calling: to feed the hungry, clothe

the naked, and not to avert our eyes from our flesh

and blood.

Right now, there are thousands of Jewish children and families living in shocking poverty – unable to afford essential necessities like food, medical

assistance, and compassionate care.

With your support, we’ll be able to meet the

immediate needs of so many, and fill the significant

gap in Israel’s ability to care for its poorest citizens.

What Will Your Chai Challenge Be?

What will you do to make a difference?

What will your youth group, school, or ministry

team do together to change lives?

Check out ideas on the next page for the Chai

Challenge—ideas for all skill levels. Let your dedication to Israel and her people reflect the

activity you choose.

Some activities can be done individually and others can be done with friends (a team), family, and work

colleagues. The more you can get involved to help children and youth in need, the more help you are providing!

“Whoever is kind to the poor

lends to the LORD, and He

will reward them for what

they have done.”

- Proverbs 19:17

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PLAN OF ACTION

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Steps to Take

Take a look at what our Participant Centre has to offer at www.chaichallenge.ca.

The key to your fundraising success will come from taking advantage of all the great online

tools in your Participant Centre.

Your Participant Centre is going to be your fundraising hub where you can:

1) Share with others why you joined the Chai Challenge and inspire others to join your

cause.

2) Send out email and messages to ask others (parents, relatives, friends, and colleagues) by

using our email templates or creating your own messages.

3) Keep track of your fundraising success on the “progress” tab to help you reach and exceed

your goal. Donation forms as well as slips to hand out to your donors are available here.

4) Customize your fundraising page, and much more.

Fundraising Ideas!

Lemonade Stand

Car Wash

Karaoke Party

Scavenger Hunt

Team Garage Sale

Battle of the Bands

Silent Auction

Bake-Off

Activities for the Chai Challenge

Below we’ve listed a handful of ideas for Chai Challenge for all skill levels.

Some activities can be done alone, some can be done with friends (a team), family, and

groups. The more people you can get involved to help struggling children, the better.

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YOUR PROFILE

Personalize Your Story

Once you’ve chosen a Chai Challenge activity, the next step is to share your inspirational

story by updating your personal page.

“Participants who update their personal page with a photo and story raise

up to 20% more than those who do not.” - Blackbaud Inc.

Visit your Participant Centre now and let your supporters know why you joined the Chai

Challenge and post a picture of yourself or someone related to the cause that matters to you.

For impoverished children and families, every single dollar counts.

Start the Chai Challenge Off Right by Personalizing Your Page Now!

Share Your Page

To provide food, clothing, and medical care for 20,000 Israelis in need, we’ll need more

compassionate and faithful people like you involved.

Fortunately, your Participant Centre gives you lots of easy and effective ways to spread the

word about the Chai Challenge:

1. Send Emails

In your Participant Centre, you can import all of your email contacts and easily send them a

customized email or use one of our handy email templates.

2. Post on Social Media

Your Participant Centre allows you to post to Facebook and Twitter so your friends and

followers can see the amazing progress you’re making. If you’re on Snapchat, Instagram, or

any other social media channels, be sure to let your friends know about your Chai Challenge

through social media!

3. Face-to-Face

This last option isn’t in your Participant Centre, but it’s definitely one of the best ways to

spread the word about your Chai Challenge. When you’re asking for larger contributions,

you’re more likely to succeed when meeting in person.

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Take advantage of these tried-and-tested fundraising tips to make the

biggest impact for those in need.

1. Make a personal donation

When asking others for their financial support, it’s important to lead by example. Start the

Chai Challenge off by making a personal donation yourself. Taking the lead shows your

passion for the cause, but also sets the bar for future donations as many donors will try to

match your initial donation. Be sure to set the bar high!

2. Personalize your page

We mentioned this tip earlier, but it’s so important that we’re mentioning it here again!

Writing why you joined the Chai Challenge doesn’t take long and can make a big

difference in your fundraising potential. Be sure to update your personal page today!

3. Share your page

If this is your first time fundraising, asking for donations may not come naturally. But

remember that by asking and spreading the word about your Chai Challenge, you’re

giving your friends, family, and colleagues the opportunity to make a difference for people

living in desperate need. That is something they can feel good about doing. Share your

story today!

4. Ask your employer if they have a matching gift program

Some companies have a matching gift program that will match funds you raise for people

in need. Be sure to reach out to your employers to see if they have a program like this

that you can take advantage of to double your impact for Israel’s people.

5. Use technology

From social media, to blogs, to texts, to your email signature, and everything in between—

consider how you can use technology to get the word out about the Chai Challenge.

6. Tell your story as-it-happens

Keeping people engaged in your progress is a great way to involve those who have

donated, and those who have yet to. Be sure to share updates via social media or email to

all your supporters through text, photo, or video so that you can inspire them with your

devotion to helping people in need.

7. Ask, Ask, ASK!

It’s the only way to get donations and get closer to making a difference. It seems simple,

but a lot of people have trouble simply asking for donations. And we understand why you

might feel that way. But remember, at the end of the day, you’re giving people the

opportunity to feel good about themselves by donating, and also provide urgent care for

poor families.

FUNDRAISING TIPS

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FUNDRAISING TIPS

8. Send a friendly reminder

When you send your first set of emails or social media posts, not everyone on your contact

list will respond. And that’s normal. People are busy and may not see your message, or

some will see it and forget it. Don’t be afraid to follow up with those who haven’t

responded or those who said they would make a donation but haven’t yet.

Send reminders every now and then about the urgent need in Israel and around the world,

and how easy it is to donate online, but be careful not to send so many messages that

you’re flagged as spam!

9. Raise your goal

As soon as you’re about to reach your goal, raise it up even higher. People are more likely

to donate, and donate more, the farther away you are from your goal. And of course, the

more your raise, the more food, clothing, and medical care we can provide for struggling

people.

10. Show your gratitude

Whether it’s one dollar or one thousand dollars, saying “thank you” to your supporters

matters. A “thank you” email or a phone call can go a long way, and if you really want to

show your gratitude, consider giving supporters a shout out on social media. If you have

supporters who have made larger-than-average donations, consider meeting them in

person or sending them a thoughtful card in the mail.

11. Use your tools

We’ve provided you with an Offline Donation Form to help you keep track of donations

you’re collecting from your Chai Challenge. Print and cut up the Donation Slips so that

your donors know how to contact you. Be sure to follow up with your donors and send the

funds in as soon as possible to be sure it counts towards your fundraising total.

CHAI CHALLENGE TIMELINE

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SEND OUT INVITES FOR

FRIENDS TO JOIN YOUR TEAM

JOIN YOUR

CAPTAIN’S TEAM

PERSONALIZE YOUR STORY

SHARE ON SOCIAL MEDIA

AND SEND YOUR EMAILS

UPDATE YOUR PROGRESS

ON SOCIAL MEDIA/EMAILS

FOLLOW UP WITH EMAILS/

MESSAGES/PHONE CALLS

THANK FRIENDS FOR

DONATING

CELEBRATE YOUR

ACCOMPLISHMENTS AT THE

CHAI CHALLENGE

CELEBRATION!

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PARTICIPANT NOTES

PARTICIPANT NOTES

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