introduction we are here to talk about “social media,” right? so, let’s start here
TRANSCRIPT
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INTRODUCTION
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We are here to talk about “social media,” right?
So, let’s start here.
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Seriously, though.
Social media best practices.
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Who am I?
The great cartoon lady, duh!
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Hi, I’m Molly!
• Social media manager (community manager)
• Virgo• Optimist• ENFP (Extrovert, Intuitive,
Feeling, Perceiving)
• ShowPony/Strategies 360• 14 offices across the West
and in Washington D.C
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I like to think of myself as an…overly social individual who came up at a time when social media was taking off.
• I’m a story-teller• Social media is my current story-telling
platform • My experience is with helping
organizations tell their unique story online
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What is a Facebook PAGE you (actually) LIKE?
What do you like about them?
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A page could use some help if…• One long stream of
consciousness• Off-Brand• Too personal to the poster, not
the business• Oversharing• Posts are not consistent• Voice is not consistent• Posts look amateur• Spelling errors• Inside jokes• Too many #hashtags
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“Crumb Controversy”
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Do you remember this?
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Burlington Coat Factory
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EVERYONE…
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HAS A STORY TO TELL.
(…what matters is HOW you tell it.)
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Social media really is a great tool. (Really.)
• Opportunity to create the space that you want with your messages and your visuals
• Customer Service!• Instant gratification of
messages and posts• Get the “inside scoop”
(behind the scenes photos)• Organization’s culture
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Sometimes, I can be a broken record.
• “Don’t be the ostrich with your head in the sand”• “In social media there is NOOOOO silver bullet”• “Have a balanced diet of vegetables and candy”• “Creativity takes courage. Be courageous”• “Imitation really is the sincerest form of flattery”
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Above all, the TWO most important thing when managing a social media channel are…
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TRUST
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CONSISTENCY
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MISCONCEPTIONS
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“Social media is a strategy”
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“Social media is a job for an intern”
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“Social media is free and easy”
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“We don’t need a social media plan”
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LET’S TALK SHOP.
Goals, appearance, LIKES, content streams and helpful tools.
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What is your page’s GOAL?
No really, why are you here?
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What should your social media page LOOK like?
Sisters. Not distant cousins.
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What do I look for?
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How do you get more LIKES, FOLLOWS on your page?
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Facebook Paid Growth Tactics
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Facebook Paid Growth TacticsPromoted Post
Sponsored Story Traditional Facebook ads
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Facebook Organic Growth Tactics(@mention campaigns)
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How to create a GREAT social media content stream?
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Real. Life. Examples.
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Save Bristol Bay
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Save Bristol Bay – Rally the Crowd
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Save Bristol Bay “50 States Strong Against the Pebble Mine”
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Visit Skagit Valley(Economic Development Association of Skagit County)
Thursday, May 23, 2013
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Visit Skagit Valley(Economic Development Association of Skagit County)
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Visit Skagit Valley(Economic Development Association of Skagit County)
Washington’s Governor Inslee announcing the temporary bridge opening – June 18
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Idaho Gives
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The Dime Colorado – Phase #1
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The Dime Colorado – Phase #2
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The Dime Colorado – Content Themes
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Bristol Bay Native Corporation
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I am “Proud to be from Bristol Bay”
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What are helpful tools for implementing social media strategy?
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Content Management Systems
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Content Management Systems
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Social Media Editorial Calendar
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Helpful Tools
• Desk timers• Scheduling• Social Media
• Brainstorm Sessions• Platform Clarity• ROI – Link Trackers
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