Introductions

• Rod Bacon, Founder, Media Publisher Inc.

• Panelists:– Chris Knowlton, Sr. Lead Program Manager, Microsoft Corporation– Gladys Alegre-Kimura, Product Marketing Manager, Polycom

Corporation– John Bowen, Director, Covington Associates LLC.

Defining the concepts: YouTube and Enterprise

• How should we define the concepts of YouTube?• Is “YouTube” type of video content relevant or

appropriate for the Enterprise? • Will it drive new business communication models?• Should we enable and manage or kill the concept and

are their unique requirements for the Enterprise?

Enterprise Video Ecosystem

Enterprise Portals

Studio Webcast

Training/Dept Webcast

VideoConferencing

User GeneratedContent

Signage

Storage/ Database

Network Distribution

(CDNs)

Enterprise VideoCommunications

(EVC)

Where is content coming from?

Number of Content Creators

StudioWebcasting

Virtual TrainingRoom Authoring

Conference Room Streaming

User Generated Content

Provocative statements:

• “…YouTube will be able to leverage the key advantages it has now over existing Enterprise Video solutions - YouTube is fun, easy and appealing. People are happy to use it. That is more than can be said for many of the tools currently available in the enterprise”

• Rod Boothby, of Innovation Creators http://innovationcreators.com/wp/?p=242

• SocialTex.com: “Video as “Social Software” for Enterprise 2.0 is more that just hype and the value of social software is shaping up to create a billion (or multi-billion) dollar market opportunity” http://socialtext.com/node/309

Questions

– What is UGC?• Short form, usually 2 – 10 min in length• Low-budget production gear• Rough-cut feel “authentic, personal”

– Little to no post production work• Fun, easy to watch• Fast playing of content

– What is YouTube?• Social interactions around video

– Tagging, ratings, sharing• Easy to use (content transcoded)• Fun, engaging content

Distributed Presenters

Presenters have web cam with capture card on their desktop at various

locations throughout the company