intuition and reason in design
TRANSCRIPT
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INTUITION AND REASON IN DESIGN
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@adriencolombie
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#goodgood
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“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
STEVE
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PLATO
“A fundamental capacity of human reason to comprehend the true nature of reality.”
Defines wisdom as “Intuitive reason combined with scientific knowledge.”
ARISTOTE
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DESCARTES
“A pre-existing knowledge gained through […] through contemplation”
“There is more wisdom in your body than in your deepest philosophy”
NIETZSCHE
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INTUITION
REASON
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WHAT IS INTUITION?
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INTUITION IS
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INTUITION IS DIFFERENT FROM IMAGINATION,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.
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80 CARDS TO RATIONALIZE
50 CARDS TO HAVE A HUNCH
10 CARDS FOR AN INTUITIVE REACTION http://www.ncbi.nlm.nih.gov/pubmed/9036851
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25% SATISFACTION WITH ATTENTIVE DELIBERATION
http://www.ncbi.nlm.nih.gov/pubmed/16484496
60% SATISFACTION WITH UNCONSCIOUS THOUGHT
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RESEARCH > IDEATION > DEVELOPMENT > RESULTS
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INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
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INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
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INTUITION IS DIFFERENT FROM IMAGINATION,A PHYSICAL FEELING, UNCONSCIOUS BEHAVIOR, SUBTLE AND FAST, PERSONAL AND UNIQUE, SOMETHING TO LESSON, TO QUESTION,A COMPASS, A SHORTCUT,POWERFUL.
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INTUITION IS AN UNCONSCIOUS POWERFUL
ABILITY THAT YOU ALL HAVE TO DO THE RIGHT CHOICES.
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INTUITION IS A GIFT
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INTUITION IS A GIFTPROTECT IT
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SPEAKING
WRITING
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INTUITION IS A GIFTCULTIVATE IT
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INTUITION + REASON
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“The intuitive mind is a sacred gift and the rational mind is a faithful servant.
We have created a society that honors the servant and has forgotten the gift.”
ALBERT
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INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
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INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION
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FEED IT
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TEST IT
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CYA PROCESS VS A/B TESTING
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INTUITION IS A GIFT
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THANK YOU
Find me online on medium, twitter and linkedin.
@adriencolombie
www.adriencolombie.com