Invest in America

GM Private Offer

Program Details

March 27, 2009

What is the Offer?

• $500 incremental cash incentive off the purchase of most new GM vehicles

• Offer is in addition to supplier discount already available through Invest in America

• Offer provides additional opportunities for credit union financing

• Current IIA discount to all other credit union members continues to be in effect without special finance rates and on indirect financing

When is the Offer available?

• 60 days• April 1 – May 31,2009• Offer provides opportunities for additional credit union

financing• Direct loans only, indirect loans do not qualify

What does the Credit Union need to do to Sign-Up?

• Agree to the following conditions:

– Offer financing terms .5% less than the current standard rate on a direct 60 month loan

– Promote the program

• On website homepage

• Via lobby posters

• Newsletter articles

– Provide member with a GM supplied certificate and authorization code at time of loan closing

– Sign and submit your program enrollment form to InvestInAmerica@CUcorp.com or by fax to 734-793-1540.

What support will the CU receive?

• GM will provide a template that the credit union will use to print and provide certificates to members. – Customizable to allow the credit union to add their logo, contact

information and authorization code

• Private Offer Authorization Codes, provided separately. – Credit union will add an Authorization Code to each certificate at

time of loan closing

• All marketing support materials including Invest in America lobby posters are available at www.lovemycreditunion.org

Member Process

• Member obtains authorization code from GM registration site for base credit union discount (supplier pricing)

• Member will negotiate best deal and inform dealer that they will be financing through their credit union and utilize the additional GM discount

• Member will apply for loan at credit union (if not already pre-approved)

• At time of closing, credit union will print a Private Offer Certificate including a private offer authorization code

• Member provides certificate to dealer along with loan check

Marketing

• Marketing efforts should include information on the credit union’s home page and lobby posters

• Newsletter articles and e-blast messages are also available as part of the marketing resources available on www.lovemycreditunion.org

• Communications should clearly state that the incremental discount is from GM and the special financing is provided by the credit union

Do’s Don’ts

Promote the incremental $500 discount from GM in addition to the supplier pricing discount

Don’t promote the incremental discount and special financing as a bundle

Promote special financing offered by the credit union on 60 month loans

Next Steps

• Develop and implement a marketing plan to promote Invest in America and the special private offer

• Distribute certificates and authorization codes to all your branches

• Train staff on the private offer and use of certificates and codes

• Inform CUcorp at InvestinAmerica@cucorp.com if more codes are needed

Q & A