Our Global Mobile Challenge

Our customers are relying"more on the mobile Internet

Q1 2009

Q2 Q3 Q4 Q1 2010

0

30

40

50

60

70

20

10 Cum

ulat

ive

mob

ile v

isits

to n

on-m

obile

site

s

General

Investec.com

Users blame brands if expectations "are not satisfied

Reason for a bad mobile internet experience

How users prefer to access the "mobile internet

How do you want to access a website on your phone?

Source: Appetite, Yahoo! March 2010

The mobile web story so far

Goodwood hospitality mobile site

www.investec.com/gw

Rugby hospitality mobile site

www.investec.com/tw

What have we learnt so far?

•  How best to reflect our brand on a small screen •  Challenges of device fragmentation, rendering

and capabilities •  How users are interacting with the mobile sites

Investec Internationals 2010

www.investec.com/rugby

www.investec.com/ignite

Internationals 2010 Rugby mobile site

www.investec.com/ignite

Targeting different device segments

CQ 5.4 allows you to push different pages / components / assets to different device segments.

iPad

iPhone / BlackBerry

Video content yes no

Contest submission form yes no

High resolution images yes no

Demo

What’s Next

Home page Selecting an office Location & contact details