investing from social media analytics
DESCRIPTION
Some slides that support most recent and next blog posts on making investment decisions based on social media analytics. You can find my blog at http://simonjryan.blogspot.co.uk/2012/09/making-investment-decisions-based-on.htmlTRANSCRIPT
SIMON J . RYAN
CUSTOMER VALUE ARTIST@SIMONJRYAN
USING SOCIAL MEDIA ANALYTICS TO
INFORM INVESTMENT DECISIONS
DISCLOSURE
This presentation is intended for discussion only. The views expressed accurately reflect the personal views
of the author, Simon Ryan. The author has not and will not receive any compensation for providing a
specific recommendation or view in this presentation.
VIRAL
The number of people that choose to communicate using
social media are measured in the 100’s of
millions
million users
900Source : Wikipedia, ,April 2012
million users500
Source : Wikipedia, March 2011
million users490
Source : Quora, January 2011
million users
124Source : VK Website, August 2012
million users
160 100Source : Wikipedia, November 2011
300480268Source : Wikipedia, November 2011
million users
Source: YouGov, April 2012
41%RELEVANCE
…of consumers who use social media are actually influenced by positive and negative comments about brands and companies on
social media sites.
So we monitor, analyse and report
on our brand, products, customers and competitors
EXPLANATION
www.edfenergy.com/energy-of-the-nation
RESULT
www.metro.co.uk/olympics/907250-twitters-olympic-mood-beamed-to-world-from-edf-energy-london-eye
We can assess the nature of conversations
We can quantify conversations
CAPABILITY
We can estimate theImpacton sales
OUTCOME
Negative sentiment has most influence on sales
Neutral messages carry brand messages – effective for reaching early adopters
Positive feelings are persuasive for brands with have high recognition
DEFINITION
ACTION
Brands have an incentive to get involved in the social media process
Brands should positively manage anything leading to negative situations
CONCLUSION
• People talk about brands and what they say affects sales
• Using social media enables consumers views to reach beyond their immediate networks
• Having an increased effect on sales• Their use of social media allows us to track and
measure what is being said• This information can predict earnings
…earnings drive share
price
RESOURCES
Twitter mood predicts the stock marketJohan Bollen, Huina Mao, Xiao-Jun ZengJournal of Computational Science, 2(1), March 2011, Pages 1-8
A dynamic model of the effect of online communications on firm salesGarrett P. Sonnier , Leigh McAlister , and Oliver J. Rutz Marketing Science June 2011 mksc.1110.0642
SIMON J . RYAN M O B I L E : + 4 4 7 4 4 6 1 1 9 7 7 8E M A I L : S I M O N R Y A N . U K @ G M A I L . C O MT W I T T E R S I M O N J R Y A NB L O G S P O T S I M O N J R Y A N
The junk science behind the ‘Twitter Hedge Fund’Ben Shneiderman et alhttp://sellthenews.tumblr.com/post/21067996377/noitdoesnot
A dynamic model of the effect of online communications on firm salesRochester Cahan/Yin Luo/Miguel-A Alvarez/Javed Jussa/Zongye Chen/Sheng Wanghttps://www.recordedfuture.com/assets/SignalProcessing20111118.pdf
This presentation is intended for discussion only. The views expressed accurately reflect the personal views of the author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this report.