Investing in

By Century Properties March 2011

Table of Contents

I. The rise of Medical TourismA. Global FiguresB. MT in AsiaC. MT in the Philippines

II. Medical facilities in the PHL

III. Century Properties

IV. Centuria Medical Makati A. FeaturesB. BenefitsC. Communications plan

V. Summary

The rise of Medical Tourism

Global Figures

US$ 2 trillion Health & wellness industry in 2010

US$ 2.6 billion Medical tourism industry in 2010

US$ 100 billionProjected record for medical tourism revenues in 2012

780 millionProjected number of medical tourists in 2012

Medical Tourism(Global Traffic – McKinsey Quarterly Report)Medical Tourism(Global Traffic – McKinsey Quarterly Report)

Medical Tourism in Asia

• Medical centers in Asia are drawing overseas patients because of top-notch doctors, low cost procedures, high-tech equipment and high-quality patient care.

• Countries such as Thailand, Singapore, India, the Philippines, South Korea and Malaysia see a combined 1.3 million tourists each year for medical treatment with an annual increase of about 20 to 30 percent.

• This move is expected to contribute at least US $4 billion in revenues by 2012 to the Asian medical tourism industry and US $40 billion globally.

Source: Medical Tourism Magazine, October 2007

Medical Tourism in the Philippines

• The Philippines has likewise sought to offer premium medical services at an even more affordable rate.

• Some Philippine private hospitals have gained fame across the region and are attracting patients from the surrounding areas. Many medical tourists come here to seek eye, dental, and cosmetic surgery treatments.

Price Comparison:Medical Services in Asia vs. the Philippines

Hospitals Treatments Post-treatment options Health checkup average cost

Taiwan Shin Kong Wu Ho-Su Memorial.; National Taiwan Univ. Hosp.; Taipei Medical Univ.-Shuang Ho Hospital

Joint replacement; Cardio surgery; Liver transplants; Cranio-facial recon.; Obesity treatment

Beito Hot SpringsSun Moon lakeAli MountainTaroko National Park

US$ 669

Thailand Bumrungrad In’tlBangkok HospitalSamitivej Hospital

Plastic surgery; Dental care/treatment; Cardiac/orthopaedic surgery; gender re-assignment

Medical spasDestination spasDay spas

US$ 500

Singapore Mount Elizabeth Hospital; Raffles Hospital; National Univ. Hospital

Laboratory & rehab services; gamma knife treatment; hand/re-constructive microsurgery

Health & wellness spas

US$ 497

Philippines Makati Medical Center; St. Luke’s Hospital; Asian Hosp. & Medical Suites; Medical City

Nuclear medicine; extra-corporeal shockwave lithotripsy; sleep disorder evaluation; memory enhancement program

Destination Spas in various islands; hot springs; beach destinations; eco-tourism destinations

US$ 480

Malaysia Gleneagles Intan Medical Centre; Pantai Hospital Kuala Lumpur

Joint replacement; bariatric surgery; spinal surgery; neonatal intensive care

Spa treatments and traditional therapies US$ 392

India Indraprastha Apollo Hospital; Fortis Escorts Heart Inst.

Cardiac surgery; IVF procedures; knee replacements

Ayurveda spa resorts

US$ 90

Source: Reader’s Digest, March 2011

Price Comparison:Medical Services in Asia vs. the Philippines

The Main Attraction for medical travelers

1. Affordability

A rhinoplasty, or noselift: $8,000 in the US vs $1,200 in the PHL

*In-demand medical sevrices and procedures at a fraction of the cost: Cosmetic and plastic surgery, dermatology, weight loss surgery, ophthalmology and dentistry

2. Quality medical care, and the competence and compassion of Philippine medical practitioners

-Filipino doctors and other medical practitioners are highly in demand abroad-Many doctors received the best medical training at home and abroad-Nurses and caregivers are renowned worldwide for their caring and friendly attitude.  

3. Beautiful tourist attractions. Visitors can have 2 days of medical treatment or procedure and spend 5 days in the beach, a spa, or a farm resort to detox, rest and unwind.

Source: Planet Philippines, January 2010

The Philippines: Emerging medical tourism player

Up to 90%Savings that medical tourists in the Philippines can enjoy compared to Western or neighboring Asian countries.

7,000 tropical islandsFor medical travelers to enjoy after their treatments

Most affordableQuality hotel accommodations and cost of living in Asia.

Most nurturingFilipino doctors and nurses, who are the most sought-after medical and health care practitioners in the world.

Tourist-friendlyFilipinos, who are fluent in English and are hospitable.

Drivers/Key Motivators(Medical Tourist)

Drivers/Key Motivators(Medical Tourist)

Medical Facilities in the Philippines

• No significant new supply of clinic spaces for wellness and medical practitioners

• No new outpatient facility to serve the expected 1 million medical travelers arriving in the country by 2015

Outpatient care is the fastest growing segment of healthcare, and accounts for two thirds of healthcare spending.—McKinsey & Company’s McKinsey Global Institute

Century Properties• Pioneered the medical arts buildings concept in the

Philippines with Medical Plaza Makati (1996), Medical Plaza Ortigas (1998) and the medical arts component of the Asian Hospital Medical Suites

• Founded in 1986 by Amb. Jose E.B. Antonio, Century Properties has earned the reputation of being one of the Philippines’ leading real estate companies.

• 25 years of experience in property development, sales and management.

• One of the top 5 companies in residential real estate sales in the Philippines

General Electric (United States)

• The fifth largest company in the United States with revenues of US$183 billion

• One of the most admired companies in the world• A “Built to Last” company• Subsidiary GE Healthcare, a US$17-billion unit

of the General Electric company• GE Healthcare is a leading expert in medical

imaging and information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery and biopharmaceutical manufacturing technologies.

Powerful synergy for a new outpatient medical-IT centre

Developed by In partnership with

OUTPATIENT MEDICAL BUILDING Centuria Medical Makati

Centuria Medical Makati is a $100-million world-class outpatient medical-IT center that will rise at Century City, Makati.

• Offers clinic spaces for doctors and wellness practitioners

• Clinic Spaces: More than 460

• Floors: 27

• Location: Century City, Makati

• Architect: Broadway Malyan

• Advanced medical/diagnostic equipment to be provided by leading firm GE Healthcare

Floor Assignments

• Basement 1 to 4 – Parking slots with elevators and VIP lift

• Ground floor – Lobby and commercial floor• Mezzanine – IT and commercial floor• 2nd to 6th floor – Parking slots with elevators and VIP

lift• 7th to 8th floor – IT floor• 9th floor – Diagnostic/operating floor• 10th to 26th – Clinics• 27th floor – Clinics and recovery suites• Roof garden

Unbeatable location – Makati, with a 3-million daytime population

A true medical-IT centre

•Medical/diagnostics equipment, and best practice operational assistance from GE Healthcare

Medical / Diagnostic EquipmentMagnetic Resonance Imaging (MRI) Mammography Ultrasound CT scan X-ray

Electronic Medical Records System (EMR) Say goodbye to old filing cabinets as all clinics are connected to a central information database of all Centuria Medical patients for easy access, retrieval, updating and doctor referrals. Picture Archiving Communication System (PACS) Centuria Medical adapts a filmless, electronic archiving system for X-rays and scans that allow faster retrieval, viewing and sending, easier viewing on a computer screen, and a much improved diagnosis.

Patient Queuing System

Optional Accounting and Cashiering Services An optional service for doctors or wellness practitioners who need to keep track of payments and transactions with patients.

Unique healing environment

Centuria Medical Makati:A leap towards advanced infrastructure

• Good infrastructure will lure more visitors and medical patients to the country. With globally competitive standards and equipment positioned at a more affordable price range, healthcare in the Philippines would be the top-of-mind for travelers the world over.

Centuria Medical Makati:Your practice made perfect

• CMM is one of the first techno-medical outpatient facilities in the country to provide doctors with full clinic ownership. No renting required; it’s an opportunity to own an asset.

• In addition, CMM’s partnership with GE Healthcare ensures that only the latest in state-of-the-art technology, diagnostics and treatment services is utilized, allowing doctors to perform more efficiently and for patients to rest easy.

• CMM advocates the use of the optional Electronic Medical Records System (EMR) and a Picture Archiving Communication System (PACS) for faster data retrieval and organized record-keeping.

Added Benefits

• Aside from providing a central business location, asset ownership and management services as well as advanced equipment and facilities, Centuria Medical Makati will also have a sustained communications program that will support the facility’s communications campaigns as the top-of-mind, one-stop outpatient medical center in the Philippines to both local and international patients.

• This means that you can focus on your practice and leave the time-consuming job of marketing and destination-selling to us.

Communications Tools

• Website (www.centuriamedical.com.ph) with customer assistance features upon start of operations for travel assistance and medical tourism packages

Communications Tools

• Event participations, informative quarterly newsletters, and brochures for patients and potential clients

Communications Tools

• Continuous advertisements and editorial features about Centuria Medical Makati, its services, medical facilities and medical tourism packages

Centuria Medical Makati – MOU Signing in New York, 2010as witnessed by PHL President Benigno S. C. Aquino III

News

Groundbreaking – January 12, 2011

Century Properties broke ground for Centuria Medical Makati, the US$100-million medical-IT building that it is developing in partnership with GE Philippines Inc. at Century City in Kalayaan Avenue, Makati. In photo are (from left) Department of Trade and Industry (DTI) Undersecretary and Managing Head of the Board of Investments Cristino L. Panlilio,

Makati Mayor Jejomar Erwin “Jun-jun” Binay, Century properties Independent Director Washington Z. SyCip, Department of Health (DOH) Sec. Enrique Ona, Century Properties Chairman Jose E.B. Antonio, GE Philippines Inc. Country Manager Nilo Cruz for Healthcare and John Alcordo for Energy.

Closing Summary

Why the Philippines?

1. Affordability of quality medical care in the country

2. Competence and compassion of Philippine medical practitioners

3. Specialization in in-demand medical services and procedures

Why Centuria Medical Makati?

1. A platform for in-demand outpatient care for both local patients and medical tourists, from whom doctors can continuously grow and sustain their practice

2. Asset ownership at an unbeatable location3. Advanced medical/diagnostic equipment provided

by GE Healthcare4. Operational Efficiency with Century Properties’

sound management services5. Sustained Communications Program for

awareness and marketing

To doctors and wellness practitioners:

CENTURIA is a perfect complement to your existing clinic network, is an ideal location to start a forward looking career, and is a logical next step to a growing clinical practice.