COSMETICS AND PERSONAL CARE PRODUCTSThirteen free trade agreements offer tariff benefits and stability for long-term investments.

Ten international investment agreements with Colombia. Includes agreements for the reciprocal promotion and protection of investments. Industry, Trade, and Tourism Ministry, 2014.

Colombia is competitively located, providing easy access to global markets with over 700 direct international flights each week and more than 4,900 domestic flights each week.

Potential for preferential access to over 1.5 billion consumers due to the country’s geographical location and signed Free Trade Agreements with countries of the Andean Community, NAFTA, Mercosur, the United States, the European Union, the Northern Triangle, and Canada.

COLOMBIA, A PRODUCTION CENTER AND OUTSTANDING LOGISTICS HUB IN THE AMERICASGROWTH, CONFIDENCE AND

OPPORTUNITIES TO INVEST

Libertad y Orden

Legislation adapted to implement research and development in the sector. Industrial property protection granting 20-year exclusivity to patent holders. SIC, 2012.

The cosmetics sector generates the highest participation in foreign sales, with several companies located in Colombia supplying the region’s markets along with important distribution centers for Latin America. ANDI. Cosmetics and Toiletries Industry Chamber, 2012.

There are over 300 cosmetics packaging companies. BPR Benchmark, 2013.

Leading country in biodiversity. It holds nearly 10% of the world’s biological diversity on only 0.7% of the worldwide continental surface area. It is the country with the highest diversity per square meter. Earth Trends.

Exports of cosmetics and toiletries increased by 17.6% between 2000 and 2013. CAGR and eight times since 2000. This trend is very likely to continue, thanks to trade agreements currently in effect and those soon to be signed. DANE, 2014.

OPPORTUNITY IN PRODUCTION, R&D&I AND LOGISTICS CENTERS.

“Colombia is one of the leading countries of the region in terms of innovation and quality of human capital. It is the country with the highest manager credibility in the region, and second in innovation capability during 2013.”

World Competitiveness Yearbook IMD, 2013

Availability of a qualified labor force for research and production, with over 130,000 professionals and technicians available for the cosmetics and toiletries sector. Employment Observatory, 2013.

MARKET POTENTIAL FOR MEN AND WOMEN

Growing participation of women in the labor market. Women represent 42% of the labor market.

In Colombia, the number of women executives exceeds other Latin American countries and some developed

countries such as Canada, the United Kingdom, Germany, Japan, and France.

Consumption by men and adolescents is growing. In 2015, the male market is expected to represent 25% of

the total and in 2016 adolescents should reach 10%. Money Magazine.

COLOMBIA, A COUNTRY WITH MULTIPLE DEVELOPMENT HUBS

ANTIOQUIANetwork of R&D-generating universities and centers.Over 20,000 graduates with industry-related degrees.Holds 10% of the packaging production companies in the country.

Approximately 11% of packaging companies are located in this department.Strategic geographical location and excellent export logistics capability toward the Pacific Ocean.More than 14,000 graduates with industry-related degrees.

Holds more than 55% of the cosmetics packaging companies in the country.Network of R&D-generating universities and centers.

Strategic geographical location and excellent export logistics capability toward the Atlantic Ocean.

Source: BPR Benchmark, 2013 and Employment Observatory, 2013.

CAUCA VALLEY

CARIBBEAN

CUNDINAMARCA

CONSOLIDATED SECTOR WITH SIGNIFICANT GROWTH

Colombia is the fifth largest cosmetics and toiletries market in Latin America. Euromonitor International, 2014.

Average annual growth of 9.9% in productive activity in the sector since the year 2000. ANDI, Cosmetics and Toiletries Industry Chamber, 2012.

Sector sales grew by 6.9% between 2000 and 2013, and an additional 7.4% growth is expected by 2018 versus 2013. Euromonitor International, 2014.

COLOMBIAN COSMETICS AND PERSONALCARE PRODUCTS MARKET 2000-2018P - MILLIONS OF US$ - (%)

P: PROJECTED. Source: © Euromonitor International 2014, figures PROCOLOMBIA.

MAJOR FOREIGN COMPANIES CHOOSECOLOMBIA AS A PLACE TO INVEST

Kimberly Clark, United States: Launched its third global innovation center in Medellin.

Yanbal, Peru: Invested in the adaptation of its plant in Colombia to create a portfolio of products for men.

Unilever, United Kingdom: Central office for Central America and the Andean region, distribution center and its most technological plant for detergents, located in Valle del Cauca.

Procter & Gamble, United States: Inaugurated new center of operations in Rionegro.

Belcorp, Peru: Invested in an R&D center and a production plant in Tocancipá to supply the market for the Andean region.